eCommerce Marketing Podcast

Lauren Lee is ClickBank's Ecom Expert who works with e-commerce brands to unlock new sales channels with affiliates. She believes there is always a solution to scale brands, and you can always find a way to exceed goals. Lauren has partnered with top Fortune 100 companies like Walmart, Amazon, and Apple leading their affiliate marketing strategies and offer campaigns, and is helping brands like yours craft scaled affiliate channels. You can find her hanging with her husband and daughter when she isn't supporting clients, traveling the PNW, and assisting in Buddhist meditation teacher training.

In this episode, you will learn

• What are the benefits of using affiliates to market your e-commerce brand

• How do you find and select the right affiliates for your brand

• How can you ensure that your brand is represented in a positive light by affiliates

• What are some common mistakes that e-commerce brands make when working with affiliates?

• Case studies of brands that have achieved tremendous success working with affiliates and maintaining control of their brand

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Sebastian Herz has been an accomplished Amazon seller since 2014. He has not only built two successful brands but also managed to bring his own products to thousands of offline retail stores, including the largest national retail chains in Germany. Currently, Sebastian is the co-founder of Zignify Global Product Sourcing, a company that has sourced over 2,000 products, saved their clients a staggering $300 million in sourcing costs, and catered to a diverse clientele ranging from Amazon newcomers to Fortune 500 companies. Zignify specializes in product sourcing not only from China, but also from various locations around the globe.

In this episode, you will learn

• Effective strategies for reducing purchasing costs while maintaining product quality

• Common pitfalls that businesses encounter when trying to save money on purchasing, and how can they avoid them

• How important is it to establish strong relationships with suppliers, and what advice do you have for building and maintaining these connections

• The role of negotiation in the purchasing process and share some tips for successful negotiation with suppliers

• An inspiring success story that demonstrates the effective use of cost-saving approaches and sales-boosting techniques

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Tomer Hen is the co-founder of Switch Supplements, as well as two other influencer-led DTC brands. With his expertise in influencer marketing, Tomer has helped numerous brands establish and maintain authentic relationships with influencers, with his Influencer Relationship Profits OS. Tomer has been listed in the Forbes 30 Under 30 list, and he's the father of Milo, a 3-year old Golden Doodle.

In this episode, you will learn

• The concept of micro-influencers and why they are so important for eCommerce brands today

• How do you identify the right micro-influencers for a specific brand or product and factors do you consider

• Key advantages of working with micro-influencers as opposed to more prominent influencers in the digital space

• How do you approach establishing authentic relationships between brands and micro-influencers to ensure long-term success

• How do you measure the success and ROI of micro-influencer campaigns and What metrics are most useful for evaluating their performance

• Examples of successful influencer-led DTC brands and how micro-influencers played a role in their growth

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTue at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

With over 25 years of marketing experience, Reid Carr built Red Door Interactive to be a fiercely independent, nationally renowned, full-funnel marketing agency. RDI was founded to help enterprise clients fuse brand with performance marketing to help them break through creatively and grow market share. With decades of experience in strategy development and brand and performance marketing, Carr specializes in standout creative optimized by a data-driven, full-funnel, multi-channel approach to drive meaningful results.

In this episode, you will learn

• The concept of digital content optimization and why it's important for ecommerce businesses

• How does digital content optimization differ from traditional SEO techniques, and how does it contribute to increased brand visibility

• What are some key elements that ecommerce marketers should focus on when optimizing their digital content for increased brand visibility

• How can ecommerce businesses leverage different types of digital content, such as blog posts, product descriptions, and multimedia, to improve their brand visibility

• What role does keyword research play in digital content optimization, and how can ecommerce businesses identify the most effective keywords for their niche

• Case studies and success stories where digital content optimization played a significant role in improving an ecommerce business's brand visibility and sales

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Aditya Varanasi is the Founder and Chief Executive Officer at Awarity, where they disrupt the advertising industry by making world class marketing more affordable and sustainable for up-and-coming companies. He graduated with a B.S. in Chemical Engineering from Purdue University and earned his MBA from the Kellogg School of Management. He spent 14 years at PepsiCo where he pioneered new ways to unlock the power of digital media across a wide range of brands including Cheetos, Cracker Jack, and Lays Stax.

In this episode, you will learn

• The concept of "breaking through the noise" in the context of ecommerce marketing, and why it is essential for businesses to develop a message that resonates with their target customers

• Common challenges that ecommerce businesses face when trying to craft a message that stands out and connects with their audience and how they can overcome these challenges

• How an ecommerce businesses can identify and define their target customer more accurately to develop a message that resonates with them and the techniques that can be used for this process

• Examples of successful ecommerce brands that have managed to break through the noise and create a powerful message that resonates with their target audience and the strategies they use to achieve this

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Matt Ranta is a partner and head of Digital & eCommerce with Nimble Gravity which is a consultancy specializing in data science, digital strategy, e-commerce, near-shore engineering teams, analytics, and organizational strategy. They work with companies ranging in size from startup to those with billions in revenue, and across varied industries such as endangered species protection, healthcare, DTC clothing, and more.

In this episode, you will learn

• The most common mistakes that e-commerce companies make when it comes to marketing and overall performance

• Cost-effective and easy-to-implement strategies that e-commerce businesses can use to optimize their website for conversions and user experience

• Key performance indicators (KPIs) that e-commerce companies should monitor to measure the success of their marketing efforts

• How can e-commerce companies effectively leverage social media to improve their performance and reach a larger audience

• Successful case studies where e-commerce companies have made simple changes to their marketing strategy that resulted in significant improvements in performance

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Bryan Trilli has bought or started 6 different businesses in 5 different industries in 4 different states from a brick-and-mortar service business to the #1 online company for computer vision training in the world. After running a successful lead-gen agency, Optimized Marketing, Bryan decided that if his team truly is great at marketing, they should cut out the middle-man and buy and build companies we control. That adventure led him down an unexpected path about the crucial importance of pricing strategy that we'll be discussing today.

In this episode, you will learn

• Why pricing is the most crucial aspect for an ecommerce business, and how it directly impacts a company's success?

• Strategies for determining the optimal price point for various products or services in an ecommerce business

• How can ecommerce businesses balance competitive pricing with profitability, especially when competing with major players like Amazon and Walmart

• What role does pricing psychology play in shaping consumer behavior and driving sales? Are there any key psychological principles that ecommerce businesses should keep in mind when setting their prices

• Examples of some ecommerce brands that have set optimal pricing and have achieved success because of this

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Joshua is the owner and founder of ClickSlice, an award-winning SEO agency based in London.

He has been involved in the SEO industry since 2015 and has quickly made a name for himself as an established global lecturer who pioneers making SEO education more accessible across the globe.

In this episode, you will learn

• The concept of backlinks and their importance in eCommerce SEO

• How to evaluate the quality of a potential backlink source and the specific metrics or indicators that you should look for

• The most effective strategies for building powerful backlinks for eCommerce websites

• The concept of link building outreach and how to approach it in a way that maximizes the chances of getting high-quality backlinks

• Case studies where powerful backlinks played a significant role in improving an eCommerce store's visibility and sales

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Paul Kelly is the chief revenue officer of A Million Ads, a leading firm specializing in dynamic audio ads for hundreds of brands, like Target, Under Armour and Ford. His role allows him to speak to brands daily and manage a new era of personalization in audio that is both privacy compliant yet still capable of meeting the individual customer's needs. Prior to A Million Ads, Paul shaped and actively scaled the commercial strategy for a number of high-growth digital companies including Viacom, AwesomenessTV, Watchmojo and GoldieBlox. His experiences gave him first-hand knowledge about brand activity outside above the line advertising, including advanced customer service and product development.

In this episode, you will learn

• How has the rise of podcasting and streaming services influenced the growing importance of audio advertising in the ecommerce marketing world

• The concept of hyper-targeting in the context of audio ads and how it can lead to significant cost savings for businesses

• What sets audio ads apart from traditional advertising mediums when it comes to personalization and audience targeting

• Key elements that make an audio ad campaign successful and memorable for listeners

• Example of a brands that have seen significant success by leveraging hyper-targeted audio ads

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Anthony Butler is the founder of the digital marketing agency Can-Do Ideas and the author of Primal Storytelling, Marketing for Humans. A highly regarded expert in brand storytelling and digital marketing, Anthony graduated from the United States Military Academy at West Point and the US Army Ranger School. He is a combat veteran and commanded an infantry company in Iraq during the invasion of Baghdad. He is also a Brazilian Jiu-Jitsu blackbelt and currently resides in Montana with his wife and two sons.

In this episode, you will learn

• What exactly is the concept of Primal Storytelling

• How can ecommerce businesses identify the core elements of their brand story that resonate with the primal instincts of their target audience

• How can ecommerce businesses integrate Primal Storytelling into their content marketing strategy, including their website, social media, email marketing, and more

• The potential challenges that businesses might face while implementing Primal Storytelling, and how to overcome them

• Examples of ecommerce brands that have successfully implemented Primal Storytelling in their marketing efforts, and the kind of impact it has had on their growth

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.