eCommerce Marketing Podcast

Leo Ebbert is the founder and president of Exact Click Digital, a boutique agency specializing in paid ads management. He began his career as a Certified Public Accountant at Deloitte in Phoenix AZ. In 2007 he founded Exact Click Digital in his hometown of Knoxville, TN. Since founding Exact Click Digital, Leo and his team have helped dozens of brands drive over 1,000,000 conversions through paid advertising.

In this episode, you will learn

• What fundamental things do you need to know yourself to be able to audit your digital marketers
• What are some data points that you should be tracking to perform a successful audit and what tools should you use to capture this data
• What are some benchmarks that you should set for your digital marketers
• Ways to incentivise digital marketers to hit certain benchmarks

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Initially published in August 2022, this episode is part of our "Best of Series." We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems! Farzad Rashidi is the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. He also runs the marketing efforts at Visme, where he helped the company gain over 12.5 million users and pass 2M monthly organic traffic. Since then, he's been helping other companies achieve the same success via Respona.

In this episode, you will learn

• What are some must have content marketing and SEO strategies that all ecommerce brands should be doing
• What exactly is evergreen content and how is it created and promoted
• How does an ecommerce brand know what types of content will resonate with their customers and potential customers
• Examples of businesses that have launched successful evergreen content marketing strategies

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Initially published in August 2022, this episode is part of our "Best of Series." We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems! Reinis Krumins who is the co-founder of agencyJR, an eCommerce email marketing agency working with your favorite 7 & 8 figure brands. His team has generated over $30,000,000 in email sales in the past 3 years.

In this episode, you will learn

• What are the most effective ways that a new brand should build or acquire an email list to announce a product launch
• Once a list is obtained, are there some initial things that need to be done to warm up the list before sending a product launch email
• What are some email marketing tools that a brand should use to manage the entire email marketing process
• Examples of some ecommerce brands that have had success with announcing product launches via email and the specific things they did to achieve success

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Eric Melchor is the Personalization Ambassador at OptiMonk and host of the Innovators can Laugh podcast. After overseeing online marketing programs for major companies in Texas, Eric moved to Eastern Europe and started working in SaaS. Since then he has worked for customer personalization obsessed startups like Bonjoro and OptiMonk and is currently providing mentoring for SaaS companies who are starting Partnership marketing channels or want to create fun personalized shopping experiences with ease.

In this episode, you will learn

• Why is it important to create a surprising and unique web experience for your site visitors
• What are some ways to delight your visitors and intrigue them when they visit your site
• What are some examples of a poor digital experience and what are some things you should avoid doing
• Examples of some ecommerce brands that have created truly unique digital experiences that have translated to an increase in revenue.

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Initially published in May 2022, this episode is part of our "Best of Series." We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems! Dustin Howes is an affiliate program growth consultant that has helped dozens of businesses to 10x their affiliate program revenue. He also provides an extensive library of affiliate program growth tips and consultations at his website dustinhowes.com.

In this episode, you will learn

• What are the key things that need to be in place when considering setting up an affiliate program
• How do you recruit and retain top affiliates in your industry
• When looking to improve your SEO, why is content partner recruitment so important
• Examples of businesses that have launched and are currently running successful affiliate programs

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Alexsandra Korczynska is the CMO @ GetResponse which is a Powerful and simplified tool to send emails, create pages, and automate your marketing. Alexsandra is a Data-driven marketer with vast experience in the Tech industry and has mostly been focused on SaaS & ecommerce companies.

In this episode, you will learn

• Why marketing automation essential for the growth of an ecommerce business
• What are some tactics to increase the ROI of marketing campaigns without increasing the marketing budget
• What tools can be used to implement successful marketing automation and what are some key features that should be utilized
• Examples of businesses that have successfully increased the ROI of their marketing campaigns and what specifically they did to achieve this

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Melissa is the co-founder and CEO of eWebinar, the leading webinar automation platform that saves you from doing the same webinar over and over for things like sales demos, onboarding, training, and thought leadership content.

In this episode, you will learn

• How does an ecommerce business select a webinar topic that would be interesting and engaging to their customers and prospective customers
• What are some general rules of thumbs when coming up with the content? Should you use a slide deck, talking head live video, custom graphics or something totally unique?
• What are some effective ways to promote the webinar so that you get the maximum turnout
• Examples of some ecommerce businesses that do consistent webinars that get a high turnout and what are some of their secrets to success?

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Initially published in April 2022, this episode is part of our "Best of Series." We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems!

Expert live stream coach and accomplished content creator, Kirk Nugent, has reinvented how small businesses, entrepreneurs, and faith-based entities reach the world. Whether he is engaged in one-on-one training to help those who seek to grow their business or he's captivating audiences through Amazon and CNN with his expertise as a product ambassador, Kirk's goal is to help organizations leverage innovation.

In this episode, you will learn

• How does an ecommerce business determine what to talk about and what to show in a live video stream
• How can a live video stream be used to increase website traffic and sales
• What tools and resources do you recommend using for implementing a live video broadcast
• examples of businesses that have done successful live videos

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Initially published in June 2022, this episode is part of our "Best of Series." We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems!

Jared is the co-founder of SkinCarebyAlana - which is one of the largest online retailers of organic and all natural skin care products. He started the company with his wife and is responsible for over 30 million dollars in product sales. Jared is also the eCommerce consultant for the notorious Neil Patel and founder of BeefySites, which is focused on helping e-commerce founders scale up their businesses.

In this episode, you will learn

• What are some things that small businesses should have in place if they want to scale to tens of millions in revenue
• What should the small businesses staff / employee base look like if they want to reach the tens of millions of revenue goal
• Is there a particular timetable to make this goal happen that a business should strive for
• Examples of businesses that have successfully scaled to tens of millions in revenue and the specific things they did to make it happen

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Jessica Embreeis an international bestseller, StoryBrand Guide, and marketing specialist. She specializes in helping businesses grow all over North America with clear and impactful marketing campaigns.

In this episode, you will learn

• What exactly is StoryBrand
• How do ecommerce businesses use the StoryBrand method to craft the right messaging that will connect with more customers and increase sales
• What are some general rules of thumb when it comes to putting together your brand's story
• Examples of ecommerce businesses that have created a captivating brand story to increase conversions

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.