eCommerce Marketing Podcast

Scott Brown is an entrepreneur in the toy and game space with several successful exits between the two of them. Their latest product, PaddleSmash, is best described as a lovechild of Pickleball and Spikeball and will be launching in September 2022.

In this episode, you will learn

• The things that a brand should have in place before doing any initial marketing to get their first customers
• How a new brand determines what marketing channels are right for them
• If your brand is in a super competitive category, what are some things you can do to get any type of traction
• Do's and don'ts when it comes to launching and marketing a brand

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Angeley Mullins is the CMO & CGO at Latana, an AI-Powered brand tracking solution, designed to help businesses. Angeley has worked with companies from all over the world. Her experience spans between High Growth Start-Ups, Large Scale Corporations, and NGOs. She has been successful in partnering with CEOs, Founders, & Investors to grow their companies as well as established corporate leaders to expand their organizations into international markets.

In this episode, you will learn

• Why are brands' knowledge of what their audience thinks of them so important
• Reliable ways for a brand to gather data regarding their online reputation
• Once data is gathered regarding a brand reputation with the online audience what can be done to improve their reputation especially if they have a poor one
• Examples of businesses that have successfully tracked and measured the reputation online and what ways did they use the data to make internal changes

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Asher was named Emerging Entrepreneur of the Year in 2017. He's led multiple startups and raised millions in capital from angels, VC, and crowdfunding. Prior to Uncapped, he was CEO at Midrive, General Manager at Moneysupermarket and part of the early team at Skype. Asher is also a Board Member of Tech London Advocates (TLA) and Founder of InterTech Diversity Forum, organizations dedicated to improving the strength and diversity of the UK tech sector.

In this episode, you will learn

• How an ecommerce business knows if they are ready for fundraising
• If an ecommerce business plans to fundraise, what are some things that they need to do to prepare for this effort
• When a business is ready to fundraise, what are some common channels they can follow to start the process
• Examples of some ecommerce businesses that have raised funds and some lessons learned from that process

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Quimby Melton is the co-founder and CEO of Confection. He has spent the past fifteen years building a diverse range of businesses and products. These include a marketing consulting agency, a logistics application for the offshore energy market, two business marketing apps, a modular housing company, and a handful of content sites and short films. Quimby holds an AB in English from the University of Georgia and an MA and PhD in English from UNLV. He lives in California's East Bay with his family.

In this episode, you will learn

• How do browser based disruptions affect your ad retargeting and showing relevant ads to the right audience
• Ways that an ecommerce company can get around these issues and build their own first party data sets
• Other forms of ecommerce marketing and advertising that are not reliant on browser tracking and cookies
• Examples of some ecommerce businesses that have created data-sharing partnerships to get around the changing browser technologies

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Shashwat Singh runs Linx Digital Agency, an agency that has generated over $30 million in revenue for their clients with YouTube Advertising. Shashwat has worked with clients like Prodigy Game, Kinobody, Amazing Selling Machine and more. With multi-7 figures under ad spend management, Shashwat's agency is one of the leading YouTube ad agencies in the game.

In this episode, you will learn

• What are the different ad options available on YouTube
• How does a brand get started with YouTube advertising and what are suggestions on well performing ad types
• What are some tools and resources that are needed to make all these things happen
• Examples of businesses that have successfully utilized YouTube ads and have achieved success

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Aleksandra Korczynska is the CMO @ GetResponse which is a Powerful and simplified tool to send emails, create pages, and automate your marketing. Aleksandra is a Data-driven marketer with vast experience in the Tech industry and has mostly been focused on SaaS & ecommerce companies.

In this episode, you will learn

• Why marketing automation is essential for the growth of an ecommerce business
• Tactics to increase the ROI of marketing campaigns without increasing the marketing budget
• The tools that can be used to implement successful marketing automation and some key features that should be utilized
• Examples of businesses that have successfully increased the ROI of their marketing campaigns

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Kenneth Gray is the founder of Grayt Media. Kenneth and his team are passionate about helping businesses find their one-of-a-kind message. He is here today to provide some insights on how to create unique, creative strategies that produce effective results to help scale revenues, boost brand awareness, and enhance the user experience while getting the highest ROI. Kenny's ability to be able to utilize Facebook (and other social media channels) has been proven to scale

eCommerce businesses and Shopify stores alike.

In this episode, you will learn

• Is advertising on Facebook and TikTok right for every eCommerce brand
• What types of Facebook and TikTok ads are the most successful
• Ways to select the right messaging for a Facebook and TikTok ad campaign
• Examples of businesses that have been really successful advertising on Facebook and TikTok

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

James has been immersed in the publishing industry for over 20 years and brings a wealth of experience and expertise to the SellerRocket team. Listeners will benefit from his perspective on the evolution of e-com from a publisher perspective. Small, medium and large sized Amazon sellers will gain insight on how to best work with publishers to drive sales and maximize ROI.

In this episode, you will learn

• What are some alternative promotional options for ecommerce sellers that are alternative to affiliate programs, link swaps and Traditional PR for sellers
• How do you define e-com PR and what makes it different from regular PR
• How can an ecommerce business become a part of and leverage the editorial recommendation channels on Amazon and other marketplaces
• Examples of businesses that have successfully launched e-com PR campaigns

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Gen is co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers. Prehook helps hundreds of high-growth Shopify merchants sell more, accelerate list growth, and capture zero-party data with quizzes. Gen also hosts the eCommerce marketing podcast Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their eCommerce revenues.

In this episode, you will learn

• Why personalization will be the key differentiator for successful eCommerce marketing
• Methods for gathering the right data to personalize
• The top ways to personalize and how can these ways help you stand out
• Examples of some ecommerce brands that have utilized effective personalization to achieve higher engagement and growth

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Shaival Mehta is the owner of Delesign, a flat rate unlimited graphic design service. We work with agencies, marketing teams and e-commerce businesses to help them create all sorts of content from infographics to animation videos, social media content, logos. Pretty much anything you can describe, we can create. He also has experience running other businesses such as Molecular Apps on Shopify which effectively is used to build apps for Shopify merchants. His overall strategy is to effectively help e-commerce businesses focus on their core competency and leave the rest to us.

In this episode, you will learn

• Why branding more important these days for growing an ecommerce business
• Some methods of using distinctive graphic design work for doing branding for your ecommerce business
• Specific rules of thumb that an ecommerce business should follow to have success in branding across social media platforms
• Examples of some ecommerce brands that have utilized effective branding to achieve growth

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.