eCommerce Marketing Podcast

Today's guest is Onn Manelson who is a serial entrepreneur and the founder of RevenueWize, an AI-based Amazon advertising platform. Prior to RevenueWize Onn founded MarketYze, a leading retail price optimization solution working with leading retailers such as Best Buy, Staples, eBay, Sears which was acquired by Revionics. He currently focuses on helping brands and agencies maximize their potential with Amazon advertising in a simple yet powerful way.

In this episode, you will learn

• What are all the promotional options available on Amazon and other popular marketplaces
• The recommended tools and resources that a brand can use to manage promotion across these platforms as well as on their own websites
• Other marketplaces that are starting to pick up more sales and traffic that a brand should consider
• Examples of businesses that successfully promote on Amazon and other marketplaces and what specific things they have done to be successful

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Today's guest is Michael Lisovetsky who is the co-founder of JUICE, an integrated digital marketing agency. Lisovetsky started his first company at the age of 14, and has since founded, advised, and sold various businesses. He applies that first-hand experience to his work at JUICE, helping to build and grow brands through efficient campaigns that drive results.

Prior to founding JUICE, Lisovetsky was the Director of Growth at Common, the leading co-living company, and former founder of Skylight, a Tinder for apartments. He raised $500k in funding for Skylight from Tim Draper (investor in SpaceX, Tesla, Hotmail), Marc Benioff (Founder & CEO, Salesforce), and Great Oaks VC. Skylight was acquired by Common in 2017. Lisovetsky also holds a BS in finance from NYU Stern and is one of the general partners of Magic Fund, a VC firm dedicated to founders backing founders.

In this episode, you will learn

• How an ecommerce brand knows what paid campaigns are right for them and what social media platforms to target
• The do's and don'ts when it comes to creating profitable Paid Ad campaigns
• The tools and resources that can help an ecommerce business successfully manage their paid ads
• Examples of businesses that you are familiar with that have successfully set up and managed revenue generating paid ad campaigns

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

With the ever-growing popularity of WhatsApp, many businesses are using it as an excellent way to engage with current and potential customers. In this episode, Cesar Martin from chatwith.io enlightens us with crucial strategies to tie into this growing global marketplace.

Marketing Strategies and Topics Covered in this Episode:

• What is retargeting and why is it so important today
• Recommended retargeting strategies that a business should follow
• The tools and resources that can be used to help with retargeting strategies
• The key performance indicators that should be monitored to measure the effectiveness of retargeting

Marketing Strategies and Topics Covered in this Episode:

• Why site performance so important when it comes to reaching more customers and generating more website traffic and sales
• The first step an ecommerce business should take when assessing their site performance and the benchmarks that should be measured against
• The specific strategy that should be followed when looking to improve site performance
• The tools and resources that can be used to improve an ecommerce sites performance

Marketing Strategies and Topics Covered in this Episode:

• Customer retention vs. customer winback strategies
• The main aspects of SEO that an ecommerce business should focus on
• Specific SEO strategies that should be used specifically to drive growth
• Examples of businesses that have implemented successful SEO growth strategies

Marketing Strategies and Topics Covered in this Episode:

• What are micro-influencers?
• Why focussing on micro-influencers a sweet spot rather than trying to focus on any influencer
• Lessons learned from mistakes made while growing a brand and actionable strategies that were learned that are still relevant today.
• Examples of businesses that have been successful with micro-influencer marketing

Marketing Strategies and Topics Covered in this Episode:

• What exactly is AMP email?
• How ecommerce businesses can use AMP emails to improve the engagement with their customers and prospective customers.
• The specific tools and resources that are required to set up and manage AMP email campaigns
• Businesses that have been successful with AMP emails

Marketing Strategies and Topics Covered in this Episode:

• Why quizzes are more effective for email list building rather than traditional pop ups
• The Klaviyo nucleus approach
• Why email marketing is the brain for all marketing channels
• Examples of businesses that have been successful using quizzes and the Klaviyo Nucleus approach

Marketing Strategies and Topics Covered in this Episode:

• How does an ecommerce business get started with Influencer marketing
• How does an ecommerce business select the right influencer for them?
• How to determine the correct incentive to offer influencers to promote your brand
• Examples of businesses that have launched successful influencer marketing campaigns
• Tools and resources that can be used to launch and manage an influencer marketing campaign