eCommerce Marketing Podcast

Marketing Strategies and Topics Covered in this Episode:

• Ways in which you can empower your customers to create your product for you
• Why it is so important that your product / service creation is a collaborative process between you and your customers and prospective customers
• The tools and resources that are needed for getting feedback from customers and tracking their responses
• Examples of businesses that have worked with their customers to create awesome products and services

Marketing Strategies and Topics Covered in this Episode:

• The most important accounting tasks for eCommerce businesses
• The tools/resources needed to accomplish these accounting tasks
• The challenges and success factors of eCommerce development in our current third millennium era
• Businesses that have done a great job managing their accounting tasks for eCommerce and the specific things have they done

Marketing Strategies and Topics Covered in this Episode:

• The different types of Google Ads that are available for ecommerce stores?
• How a brand determines which type of ad is best for their brand
• The rule of thumb when it comes to coming up with a cost per click amount and budget
• Examples of businesses that have been successful with Google Ads and what specifically have they done

Marketing Strategies and Topics Covered in this Episode:

• What is customer retention and how does it differ from winback strategy
• What are the different customer retention strategies
• How do you measure the success of customer retention strategies
• The do's and don'ts of customer retention

Marketing Strategies and Topics Covered in this Episode:

• Why exactly is Evergreen Marketing
• What are the benefits of Evergreen Marketing
• What specific marketing efforts can you implement for evergreen marketing
• Businesses that have been successful with evergreen marketing and the specific things they have done to be successful

Marketing Strategies and Topics Covered in this Episode:

• Why exactly is Conversational SMS Marketing
• How to implement a strategy to recover abandoned carts in real time with customers using SMS marketing
• Other types of conversations that ecommerce businesses can have with their customers using SMS without being overly aggressive
• Businesses that have been successful with conversational SMS marketing and the specific things they have done to be successful

Marketing Strategies and Topics Covered in this Episode:

• What is word-of-mouth marketing and what are the latest practices and tactics to help promote businesses
• What are the key metrics when measuring success of a word-of-mouth marketing campaign
• What are the advantages/disadvantages of word of mouth marketing vs other types of marketing
• Companies that have been successful with word-of-mouth marketing

Marketing Strategies and Topics Covered in this Episode:

• What is Amazon Pay-Per-Click
• The different Amazon pay per click ad types and which ones are right for you
• How to increase visibility and sales
• Examples of businesses that have been successful with their Amazon Pay-Per-Click

Marketing Strategies and Topics Covered in this Episode:

• What is Conversion Rate Optimization
• Ways to improve your conversion rate
• Tools that you can use to improve your conversion rate
• The Key performance indicators used to measure conversion rate improvements

Marketing Strategies and Topics Covered in this Episode:

• What are upselling and cross-selling techniques
• How do you do upselling
• What is an example of cross-selling
• Other metrics that should be measured to determine the efficacy of upselling and cross-selling