eCommerce Marketing Podcast

Greg Writer is the Founder and CEO of Launch Cart. Often referred to as "The Entrepreneur's Best Friend", Greg Writer has spent the past 15 years coaching thousands of entrepreneurs to raise capital, market their businesses, and ring the cash register. He has over 35 years of experience in corporate finance, capital formation, executive level management, mergers and acquisitions, software development, licensing and distribution, and sales and marketing. As a self-declared "digital marketing guru", Greg has generated millions of dollars in revenue using the exact strategies he teaches in seminars and keynotes across the country.

In this episode, you will learn

• What is an Order Bump and how does it work in the context of ecommerce checkout?

• How can implementing Order Bumps effectively increase the Average Order Value (AOV) for an ecommerce business

• What types of products or services make for the most effective Order Bumps? Are there any specific industries or niches that tend to benefit the most from this strategy?

• How can businesses test and optimize their Order Bumps to ensure they're providing the most value to their customers and not causing friction in the checkout process?

• Examples and case studies of businesses that have successfully utilized Order Bumps to boost their AOV and overall revenue

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

With over a decade in the industry, Kelsey Jones is a forward-thinking, dynamic marketing specialist. Putting strategy and sales front of mind in everything she does, Kelsey helps shape and deliver real results for customers in her role as Global Head of Product Marketing for SAP Emarsys.

In this episode, you will learn

• Why is personalization so important in your messaging to customers and prospective customers

• When personalizing messaging how do you securely and privately capture relevant customer info without putting their data at risk

• How do you determine what data points are relevant when capturing your prospects information

• What tools and resources do you need to create customer driven personalization?

• Examples of some ecommerce businesses that have created effective personalized experiences that have helped them drive sales and better engage with their customers

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Mounir Bouferdou has gone from an international student to a retired semi-pro soccer player and former civil engineer solving real-life architectural problems to an entrepreneur co-founder of The Greenhouse solving eCommerce brands' digital marketing problems. Before The Greenhouse, Mounir Co-founded 2 eCommerce brands that failed; the third time's a charm co-founding The Greenhouse while in my last year of college. Over the last 2 years, we had the opportunity to work with more than 30 eCommerce brands on their email and SMS marketing and helped generate about @20M in sales.

In this episode, you will learn

• What are the key elements of a high-converting email campaign that can drive significant revenue growth

• How important is segmentation in an email marketing strategy, and what are some effective ways to segment customers to maximize revenue potential

• Top strategies for scaling an eCommerce brand's email revenue from $100,000 to $1 million

• How crucial is it to maintain a healthy email list, and what are some best practices for list management and hygiene

• Examples of a brands that have successfully grew their email revenue from $100,000 to $1 million

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

With 25 years of overseas trade experience, Riki has built and scaled a dozen international businesses from manufacturing, distribution, online marketplaces and ecommerce via the UK in Europe, APEC and North America. Focusing on seamless trade routes and an expert in the myriad of cultural trading differences, Riki joined Global E-Commerce Experts in 2020 as General Manager to reinforce the team that grows E-Commerce sellers into the UK and EU. Now integral to the roll out of GEEs ambitious industry disrupting global expansion strategy, Riki is applying more than 2 decades of award winning international trade experience to scale online sellers around the world.

In this episode, you will learn

• The initial things that an ecommerce brand needs to have in place before selling to EU and UK markets

• How does a US company provide cost effective shipping when shipping to the UK or other European countries

• What tools or apps would you recommend for a brand to assist in selling in the UK and EU

• Examples of ecommerce brands that successfully sell in the US, UK and EU and the keys to their success

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Antonella Pisani is the founder and CEO of Dallas-based Eyeful Media, a digital marketing and consulting firm focused on performance marketing and digital strategy for mid-market companies.

In this episode, you will learn

• What is a net promoter score and why is it important?

• What tools and resources are required for a brand to calculate their net promoter score?

• What are the primary benefits for calculating the net promoter score?

• What are various ways that a brand can poll customers to calculate the score?

• Example of an ecommerce brand that has a high net promoter score and how did they achieve this

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Guest Links:

https://www.eyefulmedia.com/

https://provisionpromise.org/

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Mati Ram is the Founder and CEO of AdScale and Hi-Tech entrepreneur with over 20 years of experience. He is passionate about building new companies and bringing innovative solutions to the market.

In this episode, you will learn

• Why is AI a game changer when it comes to elevating ecommerce advertising

• What are some practical ways that any ecommerce business can take advantage of AI to improve their marketing

• Are there any negative consequences to using AI to assist with ecommerce advertising

• What tools or resources would recommend that a brand should use to take full advantage of AI with their ecommerce advertising

• Example of an ecommerce brand that has done a great job utilizing AI for advertising

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

After leading several successful sales organizations in the telecommunications and software space for almost a decade, John began investing in companies predominantly in the eCommerce arena. A college friend was launching BattlBox in early 2015 and John knew he had to be involved, so he invested in it, offering advice in a limited capacity.

BattlBox started to see exponential growth and the demand for John's time increased. In early 2016, John made the decision to step away from his then sales leadership role with a software company to join the BattlBox team in a full-time capacity. In July 2019, The BattlBox Group acquired Carnivore Club, an artisanal meat subscription box.

In October of 2021, BattlBox and Carnivore Club were acquired by Emerge Brands for $18.95M.

John currently serves as Chief Executive Officer for The BattlBox Group.

In this episode, you will learn

• What are some ways that an ecommerce brand can start building a community by creating specific content

• How does a brand come off as being concerned about the community and not just trying to push products to customers

• Are there any tools or resources that you would recommend for content and community building

• Example of an ecommerce brand that has done a great job with content and community building

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Brandon Cockrell has been in the business of marketing, sales, and business development for more than a decade. He is the president of Linchpin Sales Interactive, which he founded in 2016 in order to escape the corporate world and make a real difference in the lives of people looking to grow their brand. He and his team are the marketing geniuses for the modern era. Marketing can make or break any business, and in the new age of e-commerce and everyone working from home, many feel like they're in uncharted territory. Brandon has been ahead of the game from day one and works to make his clients' marketing campaigns perform for their businesses.

In this episode, you will learn

• What exactly is Omnichannel marketing

• How an ecommerce business decides which marketing channels to focus on

• What are some tools and resources and best practices for managing marketing campaigns across multiple channels

• Examples of some ecommerce businesses that are successful in the Omnichannel marketing game and the things have they done to be successful

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Initially published in Auguest 2022, this episode is part of our "Best of Series." We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems! Scott Brown is an entrepreneur in the toy and game space with several successful exits between the two of them. Their latest product, PaddleSmash, is best described as a lovechild of Pickleball and Spikeball and was launched in September 2022.

In this episode, you will learn:

• Things that a brand should have in place before doing any initial marketing to get their first customers
• How does a new brand determine what marketing channels are right for them
• If your brand is in a super competitive category, what are some things you can do to get any type of traction
• Do's and don'ts when it comes to launching and marketing a brand

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Initially published in July 2022, this episode is part of our "Best of Series." We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems! Gen is co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers. Prehook helps hundreds of high-growth Shopify merchants sell more, accelerate list growth, and capture zero-party data with quizzes. Gen also hosts the eCommerce marketing podcast Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their eCommerce revenues.

In this episode, you will learn

• Why will personalization be the key differentiator for successful eCommerce marketing
• What are some methods for gathering the right data to personalize
• What are some of the top ways to personalize and how can these ways help you stand out
• Examples of some ecommerce brands that have utilized effective personalization to achieve higher engagement and growth

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.