Marketing Strategies Revealed in this Episode:

• The most effective ways to utilize remote teams
• Collaboration and management tools to use
• Effective ways to manage a remote team
• In house vs. outsourcing
• The downsides to a 100% remote team

Marketing Strategies Revealed in this Episode:

• Why referral programs are more important than ever
• The components of a good referral program
• How to increase participation in your referral program
• Referral programs vs. affiliate programs
• How to come up with unique incentives

Marketing Strategies Revealed in this Episode:

• Is Free shipping essential?
• Best practices to increase conversions at checkout with competitive shipping
• Giving the perception of saving on shipping costs
• Ways to promote attractive shipping offers
• How to save time and money on shipping while remaining competitive

Marketing Strategies Revealed in this Episode:

• Search engine optimization and how its changed over the years
• Link building and content building basic strategies
• Is content still king?
• Link building in house vs. outsourcing
• The future of SEO

Marketing Strategies Revealed in this Episode:

• What is content marketing and inbound marketing
• How to launch an effective content marketing and inbound marketing campaign
• Strategies for success from CoSchedule
• How to leverage strategies across multiple countries
• Outsourcing vs. in house campaigns

Marketing Strategies Revealed in this Episode:

• What is email marketing automation
• Best ways to come up with content for email campaigns
• Style vs. quality of content
• The best features to have when looking for email automation tools
• Companies that have great email campaigns

Marketing Strategies Revealed in this Episode:

• Why are online reviews so import in the world of ecommerce
• Tips and strategies to collect customer reviews
• How to combat negative reviews
• Using a third party review platform vs. using your own
• Ways to promote glowing reviews to build brand loyalty

Marketing Strategies Revealed in this Episode:

• What is conversion rate optimization and why it is important
• In house vs. hiring an expert
• What conversion rate should a business strive for
• Examples of companies that have great conversion rates
• Is too much conversion rate optimization a bad thing?

Marketing Strategies Revealed in this Episode:

• The importance of a sales funnel
• Examples of good high ticket items to sell
• Where the funnel begins and ends.
• Tools for optimizing your sales funnel
• Recommended ad spend budgets

Marketing Strategies Revealed in this Episode:

• Marketing and lead generation in house vs. outsourcing
• The steps to finding the best marketing manager
• Establishing strong lines of communication with
• Hiring one freelancer vs. multiple freelancers
• Paying salary vs. performance based