Marketing Strategies Revealed in this Episode:

• Why personalization is so important
• Personalization statistics
• How ecommerce businesses can get started with personalization
• Personalization and the impact on a stores performance
• The future of personalization

Marketing Strategies Revealed in this Episode:

• The importance of on page SEO
• Starting a link building campaign
• Creating the best content for maximum SEO return
• The Future of SEO
• Keeping up with the ever changing Google Algorithm

Marketing Strategies Revealed in this Episode:

• Basic elements of sales psychology
• Understanding the customers journey
• Using sale psychology and customers journey to drive up sales from Facebook and Instagram Ads
• How to target specific customers on Instagram and Facebook
• How sales psychology and the customer journey differs across different social networks

Marketing Strategies Revealed in this Episode:

• How to get started with Influencer Marketing
• How to find influencers for your brand
• What types of incentives to offer influencers
• Platforms for influencers to promote
• The future of influencers marketing

Marketing Strategies Revealed in this Episode:

• The importance of increasing customer retention and the average order value
• Effective ways to do post purchase upsell
• How to make customer communication personal
• Other ways to improve average order value
• Average order value improvement statistics

Marketing Strategies Revealed in this Episode:

• Equipment / resources needed to sell with video
• Examples of brands that do well with video
• The most important elements of successful video
• The best marketing channels to distribute video
• How to get started with video today

Marketing Strategies Revealed in this Episode:

• Why email marketing is important
• How to structure a black friday email marketing campaign
• Coming up with the right discount
• What to do after black friday is over

Marketing Strategies Revealed in this Episode:

• How to optimize your Amazon channel
• Competing with the big brands
• Competing with Amazon's private label brands
• Recommended optimization tools
• Taking advantage of Amazon's new display network

Marketing Strategies Revealed in this Episode:

• How YouTube Videos Advertising works
• What a business needs to get started
• How to structure a video ad sales funnel
• Setting up retargeting campaigns
• Tips for a successful video ad

Marketing Strategies Revealed in this Episode:

• What is retargeting?
• Examples of various retargeting campaigns for ecommerce
• Retargeting tools and resources
• Typical results seen
• Retargeting limitations