eCommerce Marketing Podcast

Marketing Strategies Revealed in this Episode:

• Blitz branding and how it can that be effective for an ecommerce business
• Growing an ecommerce business through podcasting
• The requirements for starting a podcast
• How to create a highly specified outreach list and turn that into a targeted social media ad campaign
• Examples of some top ecommerce brands that have leveraged podcasting and outreach lists to create successful brand awareness and social media ad campaigns

Marketing Strategies Revealed in this Episode:

• What is Pinterest and what can you do
• Why Pinterest has all-time high traffic numbers
• How specifically can an ecommerce business increase site traffic and boost sales using Pinterest?
• The tools / resources that need to be in place to create a successful Pinterest strategy
• The top ecommerce brands that are killing it today on Pinterest and what we can learn from them

Marketing Strategies Revealed in this Episode:

• Overview of direct to consumer selling and ecommerce marketplace selling
• How does an ecommerce business effectively track data? What tools and resources are required?
• The advantages of selling direct to consumer
• The advantages of selling on an ecommerce marketplace
• The disadvantages of selling across multiple platforms
• Resources required when doing multi-channel selling

Marketing Strategies Revealed in this Episode:

• What exactly is LinkedIn Sales Automation and what types of businesses can benefit from it
• Why LinkedIn become such a prominent social platform of the past few years
• What things need to be in place to create a LinkedIn sales automation funnel
• What type of results can a business expect from LinkedIn sales automation?
• Examples of some top ecommerce brands examples of some companies that have set up successful LinkedIn Sales automation campaigns

Marketing Strategies Revealed in this Episode:

• What specific data needs to be tracked to implement solid marketing strategies
• How does an ecommerce business effectively track data? What tools and resources are required?
• The flaws that come companies make with marketing
• Once a company has gathered the right data, what specific marketing strategies should they implement?
• Examples of some top ecommerce brands that use data to implement successful marketing strategies

Marketing Strategies Revealed in this Episode:

• What an ecommerce business should have in place prior to starting a Google Ad campaign
• How to effectively set the correct pay-per-click amounts and campaign budget
• Other PPC marketing channels that a business can try
• Best practices for success when it comes to PPC campaigns
• Examples of some top ecommerce brands that do a great job with PPC marketing that we can learn from

Marketing Strategies Revealed in this Episode:

• How to determine which live chat and chat bot tools to use
• Why live chat and chat bots are so popular these days
• What are some best practices for lead intake and lead conversion
• Tools and resources that you recommend for Lead intake and lead optimization
• Top brands that do a great job with lead conversion, live chat and chat bot conversions

Marketing Strategies Revealed in this Episode:

• What should an ecommerce business first do when considering an online ad strategy
• How does a business determine which channels are right for them
• Ways to structure ad content and graphics
• How do you determine an appropriate ad budget that will get you the best ROI
• Recent changes that Google has made with respect to how they present online ads that everyone should be aware of

Marketing Strategies Revealed in this Episode:

• What is partnership marketing
• What are some do's and don'ts when it comes to forming partnerships
• Why partnerships so important for any type of business these days
• Examples of successful co-marketing campaigns
• Partnerships between big brands and what we can learn from them

Marketing Strategies Revealed in this Episode:

• When to start exit planning
• What items you need to have in place
• How to determine valuation
• Ways to increase value
• Recommended exit planning resources