Marketing Strategies Revealed in this Episode:

• Improving the post purchase follow-up and why it's important
• How sending a handwritten note can make a difference
• What to mention in a handwritten note
• How to track the results of handwritten notes
• How customer experience personalization will change in the future

Marketing Strategies Revealed in this Episode:

• The main ecommerce marketing tasks that should be automated using data automation
• ways to automate the creation of drip campaigns and cart abandonment emails and text messages
• Recommended data automation tools
• What businesses should do data automation
• The future of data automation used for ecommerce marketing

Marketing Strategies Revealed in this Episode:

• Reasons brands face cash flow issues
• How cash flow financing works
• Marketing strategies to prevent cash flow issues
• Brands that have come back from cash flow issues
• The do's and don'ts with crowd financing

Marketing Strategies Revealed in this Episode:

• Why establishing customer trust so important these days
• Methods for gaining trust from your customers and potential customers
• How to get customers to trust influencers or affiliates who promote your brand
• Ways to get affiliates and influencers to adhere to your promotional and brand guidelines
• The best ways to highlight your expertise without coming off as too salesy

Marketing Strategies Revealed in this Episode:

• How has Search Engine Optimization changed from 2003
• Valuable SEO lessons learned while doing client projects
• The biggest SEO mistakes that ecommerce businesses make
• Transitioning from traditional advertising to digital marketing
• Improve your day to day performance with personal development

Marketing Strategies Revealed in this Episode:

• What to do before selling on Amazon
• The initial steps to get listed on Amazon and to start selling
• The basic marketing strategy to drive customer traffic and optimize performance
• The best types of products to sell on Amazon
• What you can learn from the top Amazon sellers

Marketing Strategies Revealed in this Episode:

• How do you get the attention and gain the trust of potential customers
• How do you positively influence the visitors evaluation of your product
• How to positively influence the visitors evaluation of your price
• How can you convince customers on the authenticity and worthiness of your product
• Psychological strategies that any ecommerce business can use to increase sales

Marketing Strategies Revealed in this Episode:

• How to get started with SEO
• What is structured data and dynamic rendering
• In house SEO vs. Outsourcing
• Balancing organic SEO with Pay per click search advertising
• Advanced SEO tactics that you can learn from the top brands

Marketing Strategies Revealed in this Episode:

• What makes a good ecommerce photo
• The difference between stock photos, manufacturer photos and original photos
• Using different photos for different platforms
• What is the difference between Product shots vs. editorial vs. lifestyle photos
• The equipment and resources needed for your own photoshot

Marketing Strategies Revealed in this Episode:

• What is hybrid dropshipping
• How hybrid dropshipping can work for any ecommerce business
• The financial costs to Hybrid dropshipping
• Managing inventory across multiple locations
• Keeping up with the ever changing Google Algorithm