eCommerce Marketing Podcast

Marketing Strategies Revealed in this Episode:

• What types of gated online content can an ecommerce brand provide to prospective customers to get them into their funnel.
• Various ways to build a sales funnel
• Where does a brand begin with regards to structuring gated content or an online course and what tools and resources would you recommend.
• How long should a brand keep prospective customers in their funnel delivering free information before asking customers to commit and purchase something.
• Companies that have done a great job delivering online content in a funnel while successfully converting customers

Marketing Strategies Revealed in this Episode:

• How do you decide what content to put in a video
• Coming up with the perfect story for your brand
• Recommended video software to use when creating explainer videos
• The best ways to incorporate videos in your marketing for the best ROI
• Hidden Do's and Don'ts when it comes to video

Marketing Strategies Revealed in this Episode:

• Where an ecommerce business should begin when it comes to analyzing the experience that prospects and customers have on their websites
• Things that can help improve the online experience
• Mission critical insights that can be understood when analyzing your customers experience
• Main points of outcome that an ecommerce business should be striving to change by improving the customer experience

Marketing Strategies Revealed in this Episode:

• Why email is not dead and is more important than ever
• Quick actionable tips on building your email list growth?
• With the explosion of messaging on Facebook and SMS how does a brand combine all of these channels to create an effective marketing campaign?
• CStrategies on how to coordinate marketing efforts using email, sms and Facebook Messenger
• ompanies that have a solid and effective email, SMS and Facebook messaging campaign that we can learn from and what specifically are they doing to achieve success?
• How to coordinate marketing campaigns across multiple channels

Marketing Strategies Revealed in this Episode:

• How can a brand successfully juggle paid PPC campaigns with attempting to rank organically for relevant keywords?
• What is the first thing an ecommerce site should do when looking to improve its organic listings?
• What are some must have tools and resources to have when looking to do SEO?
• Creating relevant and searchable content
• The future of where SEO is headed within the next 5 years

Marketing Strategies Revealed in this Episode:

• Where does a company begin when looking to increase sales on Amazon?
• What are things that can be done to optimize your Amazon listings and how do you set up and optimize Amazon PPC ad campaigns?
• How does a company continually get good reviews?
• What are some companies that are selling on Amazon right now that are killing it these days that we can all learn from, and what are some things they are doing to be successful?
• How companies can optimize their Amazon listings and overall appearance.

Marketing Strategies Revealed in this Episode:

• How do you define content marketing for ecommerce businesses
• The three pillars of content marketing done right
• Can a new startup ecommerce business be successful with content marketing, if so how?
• What tools and resources need to be in place to launch a successful content marketing campaign
• Examples of ecommerce companies that are killing it these days with content marketing that we can all learn from

Marketing Strategies Revealed in this Episode:

• What Kickstarter is and how exactly it works
• The criteria that a business must meet in order to launch a kickstarter campaign
• Who Kickstarter is for
• The main reasons that a business should consider launching a kickstarter campaign and what they have to benefit from launching one
• Examples of companies that we may all be familiar with that have launched successful Kickstarter campaigns that have then gone on to do very well

Marketing Strategies Revealed in this Episode:

• What exactly is online arbitrage?
• How to find the best products to select
• The three pillars of ecommerce success
• How local retail arbitrage works
• Examples of some top ecommerce brands that are leading the way when it comes to online and retail arbitrage

Marketing Strategies Revealed in this Episode:

• The most important piece of technology that an ecommerce store should have in place
• Ways to improve the speed of an ecommerce site
• Practical ways to secure an ecommerce site
• Recommended technology tools and resources to improve site efficiency
• Examples of some top ecommerce brands that are leading the way when it comes to a solid and secure technical infrastructure