eCommerce Marketing Podcast

Marketing Strategies Revealed in this Episode:

• Where an ecommerce business should begin when looking to implement a video content marketing strategy
• How you use these marketing strategy to grow and scale e-commerce business
• The tools needed to successfully execute these video marketing strategies?
• Some well known brands that are successful with their video content marketing campaigns

Marketing Strategies Revealed in this Episode:

• What makes a digital strategy data-driven and customer-focused
• How do marketers today crisis-proof their marketing plans
• What is a framework of crisis-proof digital strategy
• How to measure the efficacy of these crisis proof marketing strategies

Marketing Strategies Revealed in this Episode:

• What are promo codes and how are the negatively abused in today's ecommerce sales
• How to you protect your profit margins from unauthorized use of coupons
• The analytics that should be monitored to ensure that your promo code campaign remains "healthy"
• Businesses that have implemented promo code protection mitigating steps to protect their margins

Marketing Strategies Revealed in this Episode:

• How YouTube Ads are different from other platforms
• How do you optimize your YouTube Ads
• The key metrics that should be looked at when scaling ads
• Businesses that have become successful with their YouTube ads

Marketing Strategies Revealed in this Episode:

• The top SEO strategies that can be implemented in 2020
• The different tools needed for these SEO strategies
• What are the top companies that have used these strategies for their success?
• How to measure the success of your SEO efforts

Marketing Strategies Revealed in this Episode:

• What is text marketing?
• The advantages of text marketing compared to other marketing strategies
• The tools and tips that you can impart when launching a text marketing campaign
• E-commerce brands that do a great job running a text marketing campaign

Marketing Strategies Revealed in this Episode:

• Methods and strategies when gathering data for product development
• Methods and strategies when gathering data for content development
• The different methods and strategies when gathering data for customer retention
• The best ways to measure the efficacy of these methods and strategies

Marketing Strategies Revealed in this Episode:

• How SEO has changed over the years
• SEO strategies that are a must to be implemented
• The tools that are needed for basic SEO strategies
• How to measure the effectiveness of the SEO techniques

Marketing Strategies Revealed in this Episode:

• How an SEO Quick Win strategy can work
• The Three Pillars of SEO Success
• How to implement an SEO Quick Win Strategy
• How you measure your success rate of these strategies and how often you should check their effectiveness

Marketing Strategies Revealed in this Episode:

• What are the differences between B2B purchasers and B2C purchases and what specific requirements do B2B purchasers have?
• The different marketing channels the B2B businesses need to focus on.
• How is the sale Cycle different from a B2C sales cycle?
• Ecommerce B2B companies that have done a great job selling online and what we can learn from them.