eCommerce Marketing Podcast

Marketing Strategies Revealed in this Episode:

• The competencies that are needed when hiring for a marketing team
• The key functions performed by marketing team in order to be effective
• The tasks/activities that should be assigned to this department for optimal performance
• How to measure the individuals and teams performance

Marketing Strategies Revealed in this Episode:

• The primary problem with trying to grow a new consumer brand too quickly
• What's special about exponential growth for consumer brands
• How to design products that generate exponential growth
• How weird new products can eventually become cool and have explosive growth

Marketing Strategies Revealed in this Episode:

• Effective ways to come up with a lasting digital legacy
• Quality content vs. SEO tactics
• Injecting your values into your brands messaging
• How to preserve your ecommerce brands legacy

Marketing Strategies Revealed in this Episode:

• The challenges in hiring virtual assistants and how to overcome them
• The tools and assessments used to find the right talent
• The importance of using virtual assistants to grow your business
• Businesses that have been successful in hiring virtual professionals

Marketing Strategies Revealed in this Episode:

• The initial steps in successfully picking the right niche for starting an ecommerce brand
• Once you have picked what your brand is going to be, what are the next steps to pursuing it to mastery?
• Strategies and tips for laying the foundation of a successful ecommerce brand and growing it
• Examples of businesses that have been successful with growing a successful ecommerce brand

Marketing Strategies Revealed in this Episode:

• The #1 thing software companies get wrong about pricing
• What product managers need to know about packaging and pricing
• How a company can create a product category for itself
• The role that product marketing plays in creating unicorn and IPO silicon valley companies
• The hallmarks of great product marketers

Marketing Strategies Revealed in this Episode:

• Facebook marketing tools that most people are unfamiliar with
• Facts and figures that support the efficacy of these marketing tools
• How businesses augment these tools to their current marketing strategy
• Businesses that have been successful with these Facebook marketing tools

Marketing Strategies Revealed in this Episode:

• Why website load speed so important when doing conversion rate optimization
• The first things that an ecommerce website needs to address to improve page load speed
• Conversion rate improvement stats when a sites speed is improved

The tools and resources that are required to improve page load speed and conversion rates

Marketing Strategies Revealed in this Episode:

• How to begin building a platform for your ecommerce business
• Specific marketing strategies to use to grow your platform
• The tools and resources needed to grow your ecommerce business platform
• Ecommerce businesses that have created successful platforms and the strategies they used.

Marketing Strategies Revealed in this Episode:

• How to build an effective framework for startup businesses
• The risks that need to be considered and how to avoid and/or mitigate them
• The tools and resources needed to build a brand and business
• The proper ways to measure the success of your business and brand building