eCommerce Marketing Podcast

Marketing Strategies Revealed in this Episode:

• Ways that an ecommerce business can get leads and start the nurturing process
• How you can effectively nurture leads using text marketing and SMS communication
• The specific tools and resources that are required for nurturing leads through text marketing?
• Examples of businesses that have been successful nurturing leads through text marketing

Marketing Strategies Revealed in this Episode:

• What is performance marketing and how do you build a process to drive growth
• What tools can be used to help manage performance marketing
• Key performance indicators to monitor and measure effectiveness
• Businesses that have been successful with their performance marketing

Marketing Strategies Revealed in this Episode:

• What is a specific product review strategy and how does it help e-Commerce businesses
• How can you get more reviews and generate more content from customers
• How to measure the success of your strategy
• What businesses have been successful with this strategy

Marketing Strategies Revealed in this Episode:

• What is content marketing
• How is traditional marketing different from content marketing?
• The various uses of content marketing
• What is an ideal content marketing strategy

Marketing Strategies Revealed in this Episode:

• What elements comprise the customers onsite experience?
• Ways to optimize the onsite experience
• Ways to improve the customer's post-purchase experience and why is this essential for increasing the customer's lifetime value
• Businesses that have been successful with providing an awesome customer experience and the key things they have done to do this

Marketing Strategies Revealed in this Episode:

• What is YouTube influencer marketing?
• How to find influencers that are right to market your products/services
• How to measure the success of YouTube influencer marketing
• Specific things that Ayers Naturals and African Fly have done to be successful with YouTube influencer marketing

Marketing Strategies Revealed in this Episode:

• What are the eCommerce trends in 2021
• How can businesses prepare for these trends?
• What are some of the practices that should be discontinued / continued to adapt to these trends?
• Businesses that have been successful with their change management to keep up with the latest trends

Marketing Strategies Revealed in this Episode:

• What is back linking and why is it so important in the eyes of Google?
• Link building strategies that any ecommerce business can get started with
• The changing need for building links
• Do's and Dont's when it comes to link building

Marketing Strategies Revealed in this Episode:

• What is cross selling and why is it essential when looking to increase the Average Order Value from each customer
• What are basic tactics to cross promote and sell additional products and services
• How does a business know when to draw the line when deciding how many products and services to cross promote and sell?
• What ecommerce businesses have done a great job cross promoting additional products and services and what specific things have they done to be successful?

Marketing Strategies Revealed in this Episode:

• What is crowdfunding and how does it work?
• How to get a product off-the-ground using crowdfunding
• How to plan a crowdfunding campaign strategy
• Examples of organizations/businesses that have been successful with crowdfunding