Marketing Strategies Revealed in this Episode:

• How does PPC advertising work on Amazon
• Strategies to increase PPC profit
• Managing multi-channel selling
• Time it takes to devote to Amazon selling
• Resources and tools for Amazon sellers

Marketing Strategies Revealed in this Episode:

• What is influencer marketing and why is it so important these days
• How to get started with influencer marketing
• Finding the right influencers for your brand
• What are the typical fees to pay influencers to promote your brand
• Is influencer marketing a viable long term marketing strategy

Marketing Strategies Revealed in this Episode:

• What is SEO and why it's so important
• How to initiate an SEO strategy
• Internal SEO vs. Outsourcing
• Staying abreast of Google changes and SEO resources
• The most important SEO factor to improve rankings

Marketing Strategies Revealed in this Episode:

• What is link building and how do you get started
• Internal link building vs. outsourced link building
• How to determine a worthy site for links
• How to determine what content to create
• Determining the amount of links to get per month

Marketing Strategies Revealed in this Episode:

• What is biometrics
• Biometrics and conversion rate optimization
• The technology that makes it all work
• What companies are doing and how it has improved conversion rates
• The future of biometrics technology

Marketing Strategies Revealed in this Episode:

• Why so many businesses fail
• The first thing to look for
• Defining the 4-steps to profitability
• The time it takes to reach profitability
• Is it too late to fix a company that has lacked profit

Marketing Strategies Revealed in this Episode:

• Examples of Facebook offline events
• Companies that have had success with offline events
• How to use the Facebook Attribution Tool
• How to get started measuring offline events data

Marketing Strategies Revealed in this Episode:

• What is a content audit
• How to determine what content is good
• How you get started with a content audit
• The steps to doing an audit
• How often you should do an audit

Marketing Strategies Revealed in this Episode:

• Who are influencers?
• Promoting with influencers and social media and how you start
• How do you find the right influencers?
• Typical incentives you can offer to motivate influencers
• How to find the right social media platform

Marketing Strategies Revealed in this Episode:

• How Instagram product tagging works
• How to promote without being overly promotional
• Getting a presence on Instagram
• Other features of Instagram to promote products
• Making posts look organic rather than promotional