eCommerce Profits Podcast

Gen Furukawa is the Co-founder of Prehook, an ecommerce company that helps Shopify merchants generate sales with quizzes and product recommendations. He has over 10 years of ecommerce experience, having worked in venture-backed SaaS companies.

Before co-founding Prehook, Gen was VP of Marketing at Jungle Scout, the leading software brand for Amazon sellers. He is also the host of an ecommerce marketing podcast, Cart Overflow, where he shares how top brand operators, agencies, and tech platforms are growing their ecommerce revenues.

Consumer trends are constantly adapting, so it’s essential for ecommerce brands to develop content that speaks to individual buying habits and optimizes the customer journey. With so many data points involved in dynamic personalization, how can you leverage consumer experiences to generate sales?

Prehook offers an accessible and innovative way to personalize the customer experience. Their interactive quizzes use zero-party data to mimic a retail store interaction, so your customers receive product recommendations that meet their needs. And with Prehook’s quiz funnels, you can create a compelling marketing campaign to drive revenue and scale your brand.

In this episode of the eCommerce Profits Podcast, Joshua Chin joins Gen Furukawa, Co-founder of Prehook, to talk about optimizing the customer journey. Gen explains how Prehook uses zero-party data in their quizzes, how brands can use customer data in their marketing campaigns, and what you need to create a personalized ad experience.

Kiril Kirilov is the CEO and Co-founder of Rush, a shipment tracking software designed for Shopify merchants. It automates the shipment tracking process on all fronts, so you never have to worry about losing customers again. Rush helps ecommerce sellers and agencies increase their average order value (AOV), customer lifetime value (CLTV), and lower support costs by 90%.

Kiril began his career in the ecommerce space in 2008 as an eBay seller before transitioning to Amazon fulfillment in 2014. He has a Bachelor of Science in mechanical engineering and a Master of Business Administration in business and corporate communications. Kiril was a national track and field champion of the Balkans, having competed in the sport for 11 years.

When it comes to selling in the ecommerce marketplace, it’s no secret that customer satisfaction is essential in driving revenue and business growth. But are you really leveraging the full potential of your ideal market to generate repeat buyers?

With a wealth of experience in the ecommerce space, Kiril Kirilov suggests that ecommerce sellers should take advantage of tracking and confirmation pages to optimize the post-purchase experience. If your company simplifies the post-purchase process by automating shipment tracking and supporting one-click payments, it will boost your customer retention rates and raise the chance of multiple and continued reordering. Not only would it streamline and improve the post-purchase customer experience and customer lifetime value, but it will save your company time and reduce the expense of customer service support personnel. It’s one thing you can do to simplify your life right now.

In this episode of the eCommerce Profits Podcast, Joshua Chin sits down with Kiril Kirilov, Co-founder and CEO of Rush, to discuss leveraging the post-purchase experience for customer lifetime value. Kiril delves into how he manages a global ecommerce business, his three pivotal marketing strategies for ecommerce sellers, and how to enhance the customer repurchase rate.

Adrian Johnston is the Co-founder of Una Brands, a company that buys and scales ecommerce brands in Australia and New Zealand. Before founding Una Brands, Adrian was a corporate strategy consultant at The Boston Consulting Group, specializing in consumer goods and private equity.

Adrian holds a Master of Public Administration from Harvard, a Master of Business Administration from the INSEAD business school where he was valedictorian, and a Master in Applied Mathematics from the University of Oxford. Additionally, he is fluent in French and Spanish.

The ecommerce acquisition market is higher than it’s ever been, and there’s no greater time than now to sell your ecommerce brand. But, how can you determine whether it’s time to sell? And with so many selling options out there, which one is right for you and your brand?

If you are a successful private label brand with $5 million or more in revenue, it may be time to consider selling. Una Brands simplifies this process by taking over your business operations and acquiring 100% equity. They’ll walk you through the market shares to ensure you’re getting the full value for your brand.

In this episode of the eCommerce Profits Podcast, Joshua Chin sits down with Adrian Johnston, Co-founder of Una Brands, to talk about selling your ecommerce business. Adrian reveals his strategies for effective decision-making to meet business goals, why ecommerce brands should consider selling, and his ideal brand acquisitions.

Asher Ismail is the Co-founder of Uncapped, a European revenue-based finance provider that helps entrepreneurs raise working capital without losing control of their businesses. Uncapped offers fast, flexible funding for marketing, inventory, or hiring needs. They are now in now in 22 countries, including the US, UK, Germany, Poland, and Spain.

Asher has raised millions in capital from angels, VC, crowdfunding, and banks. In 2017, he was named Emerging Entrepreneur of the Year. He is a Board Member of Tech London Advocates (TLA) and the Founder of Intertech Diversity Forum.

Investing in capital can be a great way for ecommerce businesses to generate returns. But, traditional financing options often contain hidden equity fees and interest rates, making it difficult for companies to increase their revenue.

Asher Ismail of Uncapped understands that options for ecommerce businesses are limited, so he’s developed a company that provides capital advances between £10K and £10M at an affordable rate, so you can focus on scaling your business. Uncapped works with entrepreneurs to help them determine their individual business needs and create innovative ways to utilize capital for growth opportunities. Whether it’s digital marketing or generating returns on your inventory, Uncapped’s financing provides you with the right capital to regain ownership over your business.

In this episode of the eCommerce Profits Podcast, Joshua Chin joins Asher Ismail to discuss raising capital to increase revenue. Asher shares how Uncapped’s capital advances help companies increase their revenue, some common mistakes entrepreneurs make when trying to raise capital, and his advice for entrepreneurs facing setbacks in the ecommerce industry.

Evan Padgett is the Chief Operating Officer at Stealth Venture Labs, an ecommerce marketing firm. He oversees Stealth’s team and organizational infrastructure, working to provide the best environment for team members to thrive. Evan is an ecommerce executive with over 20 years of experience working with brands such as HelloFresh, Brock, and Factor 75. Prior to working at Stealth Venture Labs, Evan was the CMO at Thrive Market.

Subscriptions are a great way to grow your brand and gain new long-term customers. But there are many things to consider, and taking the steps necessary to ensure that your customers are getting the most out of their subscriptions is paramount.

As an expert in ecommerce growth, Evan Padgett understands customer demands and the importance of a gratifying customer experience. Working to continually build and leverage relationships with your customers can help scale your brand, and that’s where subscription plans fit into your business strategy. They provide an excellent opportunity to generate recurring revenue. How can you implement a successful subscription model into your business plan? Listen in to hear how your brand can develop consumer-friendly subscriptions that deliver customer satisfaction and boost profits.

In this episode of the eCommerce Profits Podcast, Joshua Chin sits down with Evan Padgett to discuss implementing subscriptions to grow your brand. Evan dives into the tips and tricks for creating subscriptions that speak to your customers' needs, some common financial and other planning mistakes you can avoid when introducing subscriptions, and the benefits of using subscription technology effectively.

Faiysal Kothiwala is the Founder and Chief Bearded Officer of The Beard Struggle, a company that produces men’s grooming and beard care products. Faiysal founded The Beard Struggle in 2014 with a mission to become the most innovative customer-focused men’s grooming company. Now, with over 50 full-time employees and contractors, The Beard Struggle provides high-quality products that help men look and feel their best.

Are you trying to grow your brand? Do you want to connect with influencers but aren’t sure how?

As an ecommerce entrepreneur, Faiysal Kothiwala is an expert in ambassador marketing and navigating relationships with influencers. From the time he conceptualized The Beard Struggle as a company to growing the brand to where it is today, Faiysal understands the value of hard work when scaling your business. Tune in to hear how you can scale up and gain recognition in the ever-changing ecommerce industry.

In today’s episode of eCommerce Profits Podcast, Joshua Chin joins Faiysal Kothiwala, Chief Bearded Officer and Founder of The Beard Struggle, to discuss marketing tactics to grow your brand. Faiysal talks about his journey in launching his company, choosing influencers to work and grow with, and his advice for brand recognition.

Nathan Resnick is the President and Co-founder of Sourcify, the fastest-growing sourcing platform that helps hundreds of companies manufacture products around the world. He’s also the Owner of Bubble Hotels, is an angel investor and startup advisor, and is a Writer for Entrepreneur Media and HuffPost.

Nathan prides himself on his ability to learn and move fast. By the age of 27, he had three seven-figure startups under his belt. He believes that anyone can be an A player with the right tools.

From the pandemic to supply chain issues to global tensions, ecommerce brands have faced severe challenges over the past few years. So what can you do to grow your brand during these difficult times?

According to Nathan Resnick, shipping delays, costs, and supply chain issues will likely decrease in the future. However, many successful brands have already learned where they need to focus their efforts: on the data and the big picture. This is true for both established ecommerce brands and companies in their early stages. To work through challenges, you need to become more data-driven, plan further ahead, and keep the big picture top of mind.

In this episode of the eCommerce Profits Podcast, Joshua Chin is joined by Nathan Resnick, President and Co-founder of Sourcify, to talk about his strategies to grow and scale a brand. Nathan shares stories from his entrepreneurial journey, his thoughts on the future of global manufacturing, and tips for building a brand or product around a community.

Rick Cesari is the Chief Marketing Officer at Direct Branding, an omnichannel branding and marketing company that uses compelling videos to build brands and generate more sales. Before Direct Branding, he was the Founder, President, and CEO of Cesari Media and Cesari Response Television Inc.

Rick was the first person to use direct response television marketing to build a national brand (Juiceman® Juice Extractor). By applying similar direct response strategies and video marketing, he has been responsible for helping create and market many iconic brands like Sonicare®, Clarisonic, The George Foreman Grill, OxiClean, Rug Doctor, and GoPro.

Technology and advertising platforms have changed over the years, but the way we market to people hasn’t changed much. According to marketing expert Rick Cesari, it’s about understanding basic human psychology, marketing principles, and selling through education. 

As someone who helped uplift brands like GoPro and Juiceman®, Rick knows the formula to scale through direct response TV marketing. Running TV ads is more of a shotgun blast approach, but it’s no less effective than it was years ago. Direct response TV marketing can amplify other channels by 20% to 50%. Because of TV marketing’s large-scale awareness and ability to hit all potential demographics, it can elevate your brand and help you build lifetime value.

In this episode of the eCommerce Profits Podcast, Joshua Chin sits down with Rick Cesari, Chief Marketing Officer of Direct Branding, to discuss everything you’d want to know about direct response TV marketing. Rick shares why TV marketing is still effective today, the cost of running TV ads, and why it’s important to leverage marketing strategies early on. Rick also talks about how he’s helped leading brands grow and scale!

John Readman is the Founder and CEO of Modo25 and the Founder of BOSCO™. Modo25 is a digital marketing SaaS technology and in-housing marketing agency. BOSCO™ combines your internal marketing data with extensive algorithmic modeling to create personalized reporting dashboards.

With over 20 years of experience in the ecommerce industry, John has helped several global brands shape their online presence and overall ecommerce performance. He has worked with the world's leading brands, including ASOS, Pepsi, BMW, Superdry, Honda, HP, Toyota, Vistaprint, and Sigma Sports.

Are you looking for a way to create a successful digital marketing campaign but do not know where to start? There are so many options that it can be hard to determine what strategies are right for your company.

For over two decades, John Readman has helped global ecommerce retailers maximize their media and predict future sales. He knows the significance of learning which marketing channels bring in the most customers. If you track the metrics of every customer acquisition channel, you can optimize your marketing messages over time. You also have to understand your customer acquisition costs to make the right financial decisions on where to focus your marketing message initiatives. Having the right strategies and the right people in your corner will help you improve your conversion rates and drive revenue. John is here to share his knowledge and insights into building and employing strategies that propel profits and scale your business.

In this episode of the eCommerce Profits Podcast, Joshua Chin interviews John Readman, Founder and CEO of Modo25 and Founder of BOSCO™, to learn more about digital marketing strategies brands can utilize to achieve growth. John explains how to build a sustainable customer acquisition strategy and offers insights on gauging which marketing messages engage and convert your customers. You'll discover business areas where you can maximize profits and the value of having the right marketing agency.

Gen Furukawa is the Co-founder of Prehook, a company that helps Shopify merchants create a unique personalized shopping experience for every customer using interactive quizzes to make product recommendations.

Gen has been in digital marketing and ecommerce for over 10 years. He founded Retainable and was the VP of Marketing at Jungle Scout. He also hosts the Cart Overflow podcast, which discusses what ecommerce revenue growth means for the best brands, agencies, and tech platforms.

How can you supercharge your marketing efforts in a way that's fun and engaging for your customers? Is there an effective method to acquire new customers with lower acquisition costs?

Gen Furukawa knows that consumers want an experience, not a sales pitch, and he knows how to get it done. There’s an innovative way to capture the needs of your target audience so you can make your marketing campaigns more targeted while creating a captivating shopping experience for the buyer. Through the use of quizzes, you can gather zero party data to increase customer satisfaction and boost sales. Using this method gives you an advantage over your competitors by creating personalized recommendations and generating more leads, giving your conversion rate a significant boost.

In this episode of the eCommerce Profits Podcast, Joshua Chin interviews Gen Furukawa, Co-founder of Prehook, on creating compelling buyer experiences that also drive revenue. They talk about dynamic personalization strategies and how to use that information to enhance the user experience and build trust. Gen explains how his recommendations lower new customer acquisition costs and increase your customers' lifetime value, and how his methods create a better customer experience that drives sales.