eCommerce Profits Podcast

Kevin Miller is the Co-founder and CEO of GR0, an agency that helps scale DTC (direct to consumer) brands organically rank #1 on Google.

Although he is now based in California, Kevin grew up in Florida. He moved to Washington, DC, to attend Georgetown University and then moved to California to pursue a career in the epicenter of tech. He was a Digital Marketing Account Executive at Google, where he learned growth marketing frameworks to help DTC companies scale using organic search.

Kevin was the Head of Growth and Marketing at Open Listings, which Opendoor acquired. In 2020, he left Opendoor to co-found GR0 with his longtime friend, Jon Zacharias.

Since then, he's grown the company from zero to a run rate of $20 million with over 70 employees. GR0 has worked with companies such as Theragun, Ritual Pressed Juicery, Universal Music Group.

Did you know SEO can help your ecommerce brand generate the first-party data you need to grow your business? Even better, SEO promises long-term sales as your brand ranks and more customers find you on Google.

Unfortunately, many ecommerce bands struggle with their SEO strategy. They expect a quick result or get into it with a budget too small to get results. On top of that, some ecommerce brands don’t even have an SEO strategy at all. These difficulties stem from being misinformed when it comes to SEO. So, let’s get to the truth.

In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Co-founder and CEO of GR0, Kevin Miller. They discuss why ecommerce brands struggle with SEO, how long it takes for SEO to generate ROI, the best way to begin your SEO journey, and more.

Chloë Thomas is a globally recognized ecommerce marketing problem solver and Founder of the eCommerce MasterPlan. She's the author of several best-selling books, an international keynote speaker, advisor to ecommerce brands, and hosts both the award-winning eCommerce MasterPlan Podcast and the Keep Optimizing Marketing Podcast.

Chloë has been named one of the top 30 ecommerce influencers in 2021, and her podcasts are regularly included in the list of top ecommerce and marketing podcasts worldwide. She has been in the ecommerce space since 2003, and she has been on the client-side, agency-side, and advisor side.

Over the years, Chloë has helped countless retailers and brands, both large and small, and there's barely a part of the ecommerce landscape that she has not experienced.

If there’s one lesson the COVID-19 pandemic has taught us, it is that we all have a role to play in the safety of our planet. And yes, ecommerce businesses are no exception because it’s an industry that generates a lot of carbon. Unfortunately, many ecommerce brands struggle with merging their profit-first business models with doing their part to promote sustainability.

Are you one of those ecommerce brands, and would you like to fulfill your desire to promote sustainability in any way possible? How do you communicate your journey to net-zero, especially when your primary customers are the younger generation?

In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Founder of the eCommerce MasterPlan, Chloë Thomas. They discuss her passion for ecommerce and building sustainability-conscious brands, the ecommerce outlook, bridging the gap between profit-making and sustainability for ecommerce brands, and more.

Andrew Youderian is the Founder of eCommerceFuel, a fantastic community of ecommerce entrepreneurs, operators, and experts helping each other scale and grow in businesses and build deeper relationships.

After spending a few years in the investment banking world, Andrew left his job to start his first ecommerce business. Since then, he's sold numerous stores that have collectively generated millions of dollars. He has experience bootstrapping, exiting companies, and building unique communities along the way.

Andrew also hosts the eCommerceFuel Podcast.

As we continue to embrace a cookieless world and as customers take back control of their data, paid ads are becoming less profitable for ecommerce brands. The question in the hearts of many ecommerce entrepreneurs is, what next? And with the high level of competition in the space, how should ecommerce brands approach marketing?

One of the biggest mistakes made is investing in paid ads without finding ways to get zero-party data. The second mistake is to ignore old-fashioned referrals and the communities that drive them. What other moves should you avoid to grow your ecommerce brand?

In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Founder of eCommerceFuel, Andrew Youderian. They discuss how marketing in the ecommerce space is evolving in a cookieless world, the value of building a community, growth channels to explore in the coming days, and lots more.

Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC ecommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs.

He is a prolific speaker and a CVO (Customer Value Optimization) evangelist across various stages.

A father, husband, and pet parent, Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches ecommerce businesses how to scale their brands profitably and sustainably.

In a world where cookies are dying, Apple is taking control, privacy comes first, and customer data is back in customers' hands, first-party data and zero-party data are winning. Do you know how to collect and leverage zero and first-party data? And if you do, do you know how to optimize customer value based on that data?

Customer Value Optimization is a surefire way to leverage zero and first-party data to create an excellent experience for your customers and keep them happy and buying. But the problem is many ecommerce brands are too product-centric and are not listening to their customers, so they lose customers quickly. Are you in that situation and want to turn things around?

In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Founder and CEO of Omniconvert, Valentin Radu. They discuss Valentin's journey to becoming a customer value optimization evangelist, how he is helping ecommerce brands gather zero and first-party data, and how to leverage that data to improve the lifetime value of their customers.

Mina Elias is a seven-figure Amazon Seller with expertise in supplements. He's the CEO of MMA Nutrition LLC, a dietary supplements brand. With the expertise he gained from growing his supplement brand, Mina founded PPC University, where he is the Head Instructor to highly successful Amazon sellers.

He's also the Founder of Trivium Group, an agency dedicated to helping brands scale profitably on Amazon. Mina holds a Master's Degree in Industrial Engineering and a Bachelor's in Chemical Engineering, both from the University of New Haven in Connecticut.

Ever wanted an Amazon PPC expert to audit your account and tell you what you're doing right and where you can improve? You're in luck — Amazon PPC expert and Founder of PPC University Mina Elias reveals his audit playbook in this episode.

Mina takes a deep dive into everything from impressions, PPC spend, click-through rate, conversion rate, cost per session, all the way through to return on ad spend (ROAS). Armed with Mina's playbook, you can self-audit your Amazon account and optimize your campaigns for profitable sales. Ready to dive in?

In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Founder of Trivium Group and CEO of MMA Nutrition LLC, Mina Elias. They discuss Mina's journey to becoming an Amazon seller, how he became successful as an Amazon PPC expert, and every detail about how he audits an Amazon PPC account.

Eymel Daniel (Dan) is a Co-founder at ForChics, a direct-to-consumer (DTC) beauty brand that creates thoughtful solutions for the modern beauty consumer. With Dan at the helm, ForChics has generated multiple eight figures in revenue over the past three years.

Dan is also the Founder of Sudiyo, the unique ecommerce creative agency behind a lot of the success at ForChics. Sudiyo is a tech-enabled, creative marketing agency that solves significant challenges, streamlines processes, drives efficiencies, and bridges the gap between performance creatives and brands of the future. They specialize in creating high converting ad creatives at scale.

Successful direct-to-consumer brands share three basic things: product-market fit, high creative production, and consistent optimizations. Unfortunately, consistent, high-quality creative production at scale is a recurring pain point for many growth-phase ecommerce brands because it is time-consuming, expensive, and not guaranteed to generate ROI every time. 

What if there is a cost-effective way to churn out impeccable creatives with measurable and repeatable results? The beauty brand ForChics figured it out, and they have since scaled past 8-figures through consistent ad creatives that repeatedly deliver. Want to find out the secret to its success and how you can duplicate it instantly?

In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Founder of Sudiyo and Co-founder of ForChics, Eymel Daniel (Dan). They discuss the secret behind successful ad creatives, the type of creatives that work for each sales funnel stage, what you didn’t know about high converting quality creatives, and more.

Verne Harnish is the Founder and CEO of Scaling Up, a global executive education and coaching company with over 200 partners on six continents. Verne has spent the past four decades helping companies scale. He chairs the annual ScaleUp Summits and serves on several boards.

Verne is also the Founder of the Entrepreneurs Organization (EO), a global organization spanning 61 different countries and a global peer-to-peer network of over 14,000 entrepreneurs worldwide. He is a keynote speaker and the author of multiple best-sellers, including Mastering the Rockefeller Habits and Scaling Up — which has been translated into 23 languages and won eight major international book awards.

In his most recent book, Scaling Up Compensation, Verne details the importance of mastering the art of compensation to attract, retain, and motivate talent. Although compensation is one of your largest expenses, designing an effective system can be a strategic advantage.

Nowadays, employees are gravitating towards non-traditional compensation plans. But what’s the benefit of exploring new incentive methods?

Verne Harnish says that there’s a strategic advantage in crafting a cutting-edge compensation plan. You’ll stand out from competitors, drive more candidates to your company, and bring your team closer together. However, there are some key techniques to find success in a new compensation method. You shouldn’t copy another companies’ plan — it should be a distinctive plan that aligns with your organization’s culture and customer. Want to learn more about the value of differentiating your compensation plan?

Listen to this episode of the eCommerce Profits Podcast, where Verne Harnish, Founder and CEO of Scaling Up, is interviewed by Co-hosts Joshua Chin, John Corcoran, Dr. Jeremy Weisz, Elise Holtzman, and Adi Klevit. Verne shares everything business owners need to know about compensation plans, including where to start, important perks to consider, and mistakes leaders make when drafting their compensation methods. You don’t want to miss it!

Lauren Schwartz is the Founder and Creative Director of The Loft 325, an agency that creates and optimizes paid advertising campaigns for ecommerce companies ready to grow. Lauren is a highly sought-after creative strategist and digital marketing thought leader in the ecommerce space.

Lauren is a design professional by trade and has over 15 years of experience in design, with the past eight years in digital marketing and ecommerce. She has worked with disruptive beauty brands such as Colour Pop, Love Wellness, APL Snow Teeth Whitening, Born Primitive, Top Socks, and many more.

Creative advertising can potentially increase your revenue in three seconds. Why? Because that’s how long your paid ad takes to either convert or fail — and your ad creative has everything to do with it. Unfortunately, many brands overlook the importance of creatives and end up running unprofitable ads. 

Even worse, some brands spend a lot on ads creative but cannot test their effectiveness before spending a chunk of their ad budget with little or nothing to show for it. If you’re looking to improve your revenue through media buying, this episode is for you.

In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Founder and Creative Director of The Loft 325, Lauren Schwartz. They discuss the importance of creatives in paid ads, fitting media buying into your growth plans, why paid ads are not for everyone, indicators for ad creative success, and more.

Tanner Larsson is the Founder and CEO of Build Grow Scale (BGS), a revenue optimization agency. He also runs an ecommerce business accelerator that has birthed over 17 eight-figure entrepreneurs over the last 24 months. He has been in the ecommerce scene since 2002, right after eBay launched.

Tanner is also the Founder of Black Label Mastermind, an exclusive ecommerce syndicate for high-performing ecommerce entrepreneurs. He is the author of the Ecommerce Evolved: The Essential Playbook to Build, Grow and Scale a Successful Ecommerce Business. He recently revised the book in 2021.

Conversion rate optimization (CRO) is not enough to take your business from tens of thousands in revenue to the millions you want. Why? Because in CRO, you tweak a few things on your site and get some bump in sales, but you often miss how that change impacts negatively on everything else, which eventually hurts your business.

On the flip side, there’s revenue optimization, a holistic approach to optimizing the entire buyer’s journey where everything works in the same positive direction. That involves digging layers deep into the data to see how to maximize revenue and the money that goes into your pocket. Ready to learn how to do that?

In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Founder and CEO of Build Grow Scale, Tanner Larsson. They discuss revenue optimization, ways to plug gaps in your buyers’ journey and kickstart revenue optimization, how to optimize revenue for a new store, secrets to ecommerce success, and a lot more!

Brandon Young is the CEO of Seller Systems, which teaches entrepreneurs and brand owners how to research, start, and scale their Amazon ecommerce businesses. He is an award-winning Amazon SEO Specialist, a Course Creator, and Consultant and, most importantly, he is a practitioner and an eight-figure Amazon seller himself.

The team at Seller Systems equips you with data-driven tools to launch, rank, and optimize your products while remaining authentic and true to your mission. Brandon's strengths lie in his in-depth knowledge of Amazon’s ranking algorithm and his ability to create data-based processes which improve the success rates and profitability of FBA businesses.

Building a private label business on Amazon is challenging, with a steep learning curve. It is not for everyone. If you’ve decided to go into it or you already own a brand, you need to have the right mindset, cultivate specific core values, and know what strategies will succeed.

Success levels differ, and often, scaling is more complicated than hitting your first million in revenue. You need a different drive, knowledge, and the people to move from a million to tens of millions in revenue. Are you ready to know more about how to become an 8-figure Amazon seller?

On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the CEO of Seller Systems, Brandon Young. They discuss the values that drive a successful Amazon seller, the mindset needed to scale from single to double-digit millions in the Amazon seller space, how to juggle selling on Shopify and Amazon successfully, and more.