eCommerce Profits Podcast

Sebastian Ghiorghiu is the CEO of Digital Wealth MB, a digital media buying company. He is a young digital entrepreneur based in Phoenix, Arizona, where he runs his incredible YouTube channel with over 240,000 subscribers.

Through his YouTube channel, Sebastian talks about digital marketing, making money on Shopify, and how he lives as an entrepreneur living his dream. At the age of 20, he built and managed a dropshipping store that generated over $10,000 per day. Two years later, his growth is exponential.

The ecommerce landscape is incredibly dependent on digital ads, but one platform that is not getting as much budget as it deserves is Google Ads. Many ecommerce brands rely on Facebook Ads, but they may not know that search engine ads have a higher conversion rate and scalability for an abundance of different reasons.

Unlike Facebook Ads that require you to interrupt people and try to convince them, with Google Ads, you're tapping into a pool of people that are already searching for your product. What qualifies you for Google Ads success, and how can you leverage it to scale?

On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the CEO at Digital Wealth MB, Sebastian Ghiorghiu. They discuss why Google Ads are fantastic for ecommerce brands looking to scale, how he is helping clients generate ROI through Google Ads, and when it's a great time to leverage Google Ads.

Ryan Smith is the Head of Partnerships at Emotive, a company dedicated to scaling emotionally intelligent relationships for ecommerce brands. They are a mobile messaging platform that uses a combination of AI and human assistance. And have reaped an industry-leading engagement of over 60% response rates on their SMSes for hundreds of leading online retailers.

With the entrance of iOS15, and as we slowly edge into a post-cookies era, it has become increasingly critical for ecommerce brands to embrace their owned marketing. Equally as crucial is the need to optimize a good customer experience using personalized conversational marketing.

However, many ecommerce brands struggle to collect zero and first-party data. And even when they do, they’re not sure how to maximize that data and optimize the customer experience. The great news is that’s where SMS marketing thrives. SMS marketing is your best owned marketing channel from the top of the funnel to post-purchases, upsells, and cross-sells. Want to find out more?

On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Head of Partnerships at Emotive, Ryan Smith. They discuss how to get zero-party data, use SMS marketing for customer retention and good customer experiences, why you should take charge of your owned marketing now, and more. You don’t want to miss this informative episode!

Ben Leonard is an Ecommerce Consultant and the Co-founder of Ecom Brokers, a brokerage specializing in helping ecommerce brands with exit plans to sell their businesses for the best possible price. In 2016, he founded Beast Gear, a fitness equipment brand that he scaled to more than seven figures in revenue and sold after three years.

Ben says he’s the classic millennial entrepreneur because he started a business from a laptop in a cupboard, grinding away in his spare time. In 2019, Ben decided to spread his knowledge about achieving profitable ecommerce exits to other entrepreneurs. That same year, he bagged the Elevator Awards' Emerging Entrepreneur of the Year.

The ecommerce industry has seen significant growth since the pandemic hit and has remained a thriving business. However, many ecommerce business owners still struggle to achieve the level of success their counterparts are reporting. It comes down to one thing: not building a sellable business — even if you don’t plan to sell.

How do you build a sellable ecommerce brand? What goes into preparing your business for a big exit? And when you’re ready to sell, what are the routes to consider? Ben Leonard can show you.

Find out about these and more on this episode of the eCommerce Profits Podcast where Joshua Chin talks with the Co-founder of Ecom Brokers, Ben Leonard. They discuss the criteria to becoming a valuable ecommerce brand, making your business transferable, valuing your brand, and lots more!

Jeremy Gillespie is the CEO and Founder at Built To Scale. This done-for-you growth agency helps companies increase awareness, acquire customers, and scale their businesses without the overhead of a marketing department.

Jeremy is a direct response marketer at heart and a paid ads expert by trade. He spends $3-5 million per month on YouTube ads alone.

YouTube ads are not the cheapest, but they can become a cash cow for your brand if done right. The first thing to consider is if YouTube ads fit your ecommerce brand, and if so, how do you maximize them profitably.

Unfortunately, not many brands know how to convert traffic from YouTube ads. Many overtly focus on their ad creative, paying less attention to the other crucial pieces: landing pages and conversion rate optimization. If you're trying to make the most of your video ad spend and how to leverage YouTube for your ecommerce brand, this episode is for you.

On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the and Founder at Built To Scale, Jeremy Gillespie. They discuss how to know if YouTube ads fit your ecommerce brand, understand the metrics to go after, set up your conversion funnel, and lots more!

Adam Turner is the Co-founder and CEO at Postscript, a mobile messaging platform for ecommerce stores. Postscript is backed by Y Combinator, Accomplice VC, and others. They run a fully remote team of about 200 people from North America with over 5,000 brands on its platform. When Adam is not in the trenches at Postscript, he's an avid snowboarder.

The ecommerce industry has recorded massive growth since Covid-19 hit. One common thread among many brands is the need to operate remotely. With that comes the problem of scale and maintaining culture. How do you grow your remote team at scale without compromising your brand’s culture, core values, and customer experience?

One way to improve your customer experience is through SMS marketing. SMS marketing has taken off incredibly fast, and ecommerce brands are finding creative ways to leverage it and are generating 25 times the ROI. Ready to scale your remote team and learn more about using SMS marketing?

On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the CEO and Co-founder at Postscript, Adam Turner. They discuss how to scare your remote team while maintaining a great culture, understanding conversational marketing, doing SMS marketing right, and lots more. Stay tuned!

David Morneau is the Managing Partner and Co-founder at inBeat Agency. inBeat is an SaaS platform that enables brands to find quality influencers in seconds, and inBeat Agency specializes in helping brands drive sales, create content, and build awareness through micro-influencers on TikTok, Instagram, and YouTube.

The one question on the minds of many direct-to-consumer brand owners is how do I grow my revenue from one seven figures level to the next? There are many different ways, but one of the fastest that comes with the potential of building an army of loyal customers is micro-influencer marketing.

Through micro-influencer marketing, you get incredible creative content creation, follower growth, and sales. Unfortunately, managing micro-influencer marketing can cause a migraine if you don't have the tools and people to do it profitably. How do you decide which influencer to work with, maximize the content they create, negotiate rates, and drive sales?

On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Managing Partner and Co-founder at inBeat Agency, David Morneau. They discuss the first steps to influencer marketing, using micro-influencers to create great content, increase follower growth, and drive sales. Add to that the best way to manage influencer relationships, David's advice, and much more. You don't want to miss out!

Mark Miano is the Executive VP of Sales at Glew.io. He was one of the first employees at Glew, and today he is one of the lead revenue officers for the company. Glew is a business intelligence solution built for eCommerce. They help eCommerce businesses find potent insights to grow profits, revenue, and optimize operations, all through hyper-intuitive reporting.

When Mark is not ramping up revenue for clients at Glew, he's spending 20 or 30 days a year outside of his hometown of North Carolina to ski and be inspired.

It can be overwhelming to track and test many things to ensure your eCommerce business is profitable. But what do you do when your mixed marketing channels are showing you different revenue data? They’re all biased towards getting you to spend more on their platform, so which one do you trust?

That’s where business intelligence comes in to provide you with one source of truth. It is a way to know the exact products and marketing efforts that are profitable and determine your actual sell-through-rate ratio. It also helps you understand how to attract and keep the best customers and to avoid and lose the worst ones. Want to know more?

On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Executive VP of Sales at Glew.io, Mark Miano. They discuss how business intelligence is critical for eCommerce businesses of all sizes, the best-kept secret in eCommerce, plus how Glew.io is helping eCommerce brands leverage their data to grow and much more. Be sure to tune in!

Kathleen Booth is the Chief Marketing Officer at Clean.io, a digital engagement security platform that helps businesses protect their user experiences, revenues, and brands. Top Rank names her as one of the 50 top B2B marketing influencers of 2019. She's the host of a long-running The Inbound Success Podcast. Before being with Clean.io, Kathleen was also an agency owner and operator for 11 years.

Many eCommerce brands assume that coupon extensions are great for their sales. Yes, in some respects, they are when you consider the 5% bump in the beginning. But where it gets dicey is when retailers then partner with coupon extensions and pay them for the sales they think the extensions are generating.

However, new data shows that coupon extensions don't affect purchase behavior at checkout in many cases. How so? And how can you control coupon extension use on your eCommerce site without impacting the user experience and still retain high conversion rates?

On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Chief Marketing Officer at Clean.io, Kathleen Booth. They discuss how Clean.io is taking digital engagement security to the next level, giving granular site control to eCommerce brands and protecting their business from the threats posed by coupon extensions. You don't want to miss a second of this short but packed interview.

Richard (Ric) Kostick is the Co-founder and CEO of an incredible company, 100% PURE, a personal care and cosmetics brand that prioritizes all-natural ingredients and high-end cosmetic formulas to create beauty that is good for you, the environment, and the community at large. 100% PURE has been Ric’s way of continuing his genuine interest in healthy living since he lost three family members to cancer.

Ric has been an entrepreneur since 2005. He got an early start in personal care after creating a shampoo line for teenagers. Sephora and Nordstrom immediately picked up the products, and its innovative packaging design made its way into the Museum of Modern Art.

The beauty category is a super competitive and saturated space. Margins are tricky, and many brands are claiming to be clean. There’s very little differentiation at face value. More and more products are released into the market. How do you stay above the noise?

For starters, differentiation comes when customers experience your brand and fall in love with it. But that unlocks another layer of challenge: creating new products and coordinating product lifecycles. Which products should you make, stop, and which ones should you keep. Also, what does the future hold for the beauty category?

On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Co-founder and CEO of 100% PURE, Ric Kostick. They discuss the challenges of building an organic beauty product, differentiating your brand, maintaining a healthy product lifecycle, industry changes to look forward to, and more.

Sharon Even is the Founder of FBA Alphas, an Amazon Seller, Brand Builder, and Entrepreneur who started her eCommerce journey at the age of 15, importing and selling sunglasses in New Zealand on Trademe.co.NZ.

With her FBA Alphas business, Sharon has coached almost 800 entrepreneurs one-on-one on how to sell effectively on Amazon. She's the Co-host of the incredible Seller Sessions Podcast, a speaker at global events, and a YouTuber.

Are you an eCommerce brand looking to transition your brand to start selling on Amazon? Great idea! You certainly have ready-to-buy buyers on Amazon that could potentially multiply your revenues, but there are many things to consider that may be good or bad for your business.

One good thing is that Amazon is incentivizing brand-building, which means you won't be competing with cheap and inferior brands. With your trademark, you can get into Amazon's brand registry with loads of options — video ads, your exclusive Amazon store, Amazon posts, and vine reviewers. Also, Amazon helps you protect your brand. Sadly, all that can quickly go away if you don't have a clear picture of what mistakes to avoid.

On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Co-host of the Seller Sessions Podcast and Founder of FBA Alphas, Sharon Even. They discuss insider details of how to transition your brand onto Amazon (profitably). Sharon explains why now is an excellent time to do it and why it is also the best time to diversify out of it for those who are Amazon-only sellers. You even get the juice on common mistakes to avoid when joining Amazon as a seller, understanding margins, and more.