eCommerce Profits Podcast

Anthony Standifer is the Co-founder and Chief Marketing Officer of mSEED group, a contract manufacturer and marketing agency that specializes in expediting the growth of small businesses and entrepreneurs in the beauty and personal care space.

He and his partners built a seven-figure company, launching and supporting growth for over 150 brands in its five years of existence. Anthony’s work includes formulating beauty products, contract manufacturing, and assisting in the overall brand development of new and existing startups, large companies, and small cosmetic brands.

Anthony is also the host of the Driving the Business: Beauty Brands & Entrepreneurship podcast.

If you have a great beauty product, but your marketing feels like you've been shooting blanks, you probably are — and you're not in good company. Many beauty brands like yours face an all-too-common problem: marketing their products to a broad audience. As a result, their marketing does not speak to their ideal customers' needs and why they buy products.

According to today's guest, Anthony Standifer, the solution is niching to the point where you speak the language of your ideal audience and build a tribe. Unfortunately, many entrepreneurs still struggle with the idea of niching because they think it will limit their growth options. However, that's one of the secrets of successful brands. Want to learn more?

In this episode of the eCommerce Profits Podcast, Joshua Chin talks with Co-founder and Chief Marketing Officer of the mSEED group, Anthony Standifer. They discuss beauty brands' mistakes, why successful brands are doing better, traits of successful entrepreneurs, and lots more.

Eddie Maalouf is the Founder and CEO at 4Media Marketing, an ecommerce advertising agency focused on content creation, paid advertising, email marketing, and more. The agency focuses on brands already allocating at least $10,000 in ad spend per month and then scales them into fast-growing direct-to-consumer brands.

Before founding 4Media, Eddie was the number one sales representative at Lifetime Fitness. He is also the Co-founder of Tiny Towne International, where he managed all social media, public relations, and marketing growth.

You’re a few meetings in, the contracts are signed, and the budget allocated. Weeks later, your ecommerce brand is beginning to see improved ROI — your new secret sauce is that top agency you just hired. But have you thought about what makes them tick? How do agencies deliver remarkable results for multiple clients at a high level?

If you peel off the layers, you'll find a diverse team working together on a common goal of helping clients succeed. Today's guest Eddie Maalouf, of 4Media Marketing, takes us backstage to agency life — the marketing, team building, and expansion strategies. Want to know more?

In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Founder and CEO of 4Media Marketing, Eddie Maalouf. They discuss Eddie's journey in sales, starting an agency, building a team, scaling, expansion strategies, and more.

Dominick Keenan is the Vice President of Sales and Account Management at ClickBank. ClickBank is one of the oldest and longest-running ecommerce and affiliate marketing companies globally, supporting many merchants and product owners since 1999.

At ClickBank, Dominick focuses on supporting the company’s current vendors and affiliates and growing ClickBank’s business. Before joining ClickBank, Dominick worked in business aviation and commercial lending.

If you’ve been thinking about starting an affiliate program for your ecommerce brand, there are a few things you should know upfront. Not every ecommerce brand can use affiliate marketing as a sales channel. For instance, a fast-moving fashion brand with many SKUs may struggle to set up a working affiliate program.

However, if you have a brand that fits the affiliate marketing model, you want to ensure you correctly set up you program to keep bad actors away. You also want to choose the right network and tools and hire the right people. How do you do all of that?

In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Vice President of Sales and Account Management at ClickBank, Dominick Keenan. They discuss using affiliate marketing as a sales channel, how to know if your brand can succeed on the affiliate network, dealing with the bad reputation of affiliate marketing, preparing to launch your program, hiring to scale, and more.

Matt Edmundson is the CEO of a self-branded ecommerce coaching and consulting company, Matt Edmundson Ltd. As a longtime ecommerce entrepreneur, Matt has multiple businesses, recently exiting The Jersey Company after running it for over ten years.

Matt loves the craft of growing ecommerce brands and is currently re-launching his ecommerce masterclass. He is also the CEO of Aurion Digital, an ecommerce services business that takes away the pain and uncertainty of running an ecommerce business.

Additionally, Matt is the host of the eCommerce Podcast, where he interviews digital expert entrepreneurs and business leaders from around the world. Interestingly, Matt is also a reverend.

Building a successful ecommerce brand is a repeatable process if you nail down a framework that works. According to today's guest, Matt Edmundson, who recently exited one of his ecommerce businesses, there are seven core areas to focus on to grow your business.

The first area of concentration is your branding. Whether you're a new or established business, branding involves understanding who you're trying to reach and how and where to reach them in the most impactful way possible. If you skip the branding step, you will likely do a poor job with the following six steps. Want to learn about the rest of the steps and how to execute them properly?

In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the CEO of Matt Edmundson Ltd, Matt Edmundson. They discuss the intersection of his passion for ecommerce and being a reverend, discovering and staying true to your core values, the ecommerce growth framework, lessons, and philosophies.

Joshua Chin is the Co-founder & CEO of Chronos Agency, a lifecycle marketing agency helping high-growth DTC brands scale profits through email, SMS, and mobile push marketing. They are a global team of 80-plus that acts as an extension of the client's business.

Joshua is also the host of the eCommerce Profits Podcast, where he features top founders and experts in the ecommerce industry and unveils the struggles & successes in growing ecommerce brands profitably.

It's been an incredibly successful past year for the eCommerce Profits Podcast. Episode after episode, elite ecommerce entrepreneurs came on to share the story behind the shine of growing their brands. Each has a unique perspective of what works and what doesn't in the ecommerce industry.

If you're an ecommerce entrepreneur searching for a streamlined way to learn from other top ecommerce business owners, this episode is for you. Every interview mentioned in this episode is guaranteed to positively affect your business, from insights on running ads, scaling teams, and making your business sellable.

In this episode of the eCommerce Profits Podcast, Joshua Chin talks with Dr. Jeremy Weisz, Co-founder of Rise25. They review Joshua's past guests on the podcast and the biggest takeaway from each one.

Selene Dior is the Owner of Attribute Agency and the Founder and CEO of Vitae Apparel, an activewear and swimwear company empowering women to live their best lives and be the best versions of themselves regardless of body type, size, or age.

She’s a Canadian-based entrepreneur who has been in the ecommerce scene for a long time. Selene started her business in 2016 when she was just 18 years old. Selene was a competitive swimmer for 17 years before founding Vitae Apparel to make functional yet fashionable bikinis and swimwear.

One of the biggest struggles an entrepreneur has is overcoming the need to expect as much commitment, passion, and skill from employees as you have in your business. This expectation makes your team grapple to keep up with you and your ideas, which can stifle the growth of your business. It can create an environment where the right hand doesn't know what the left is doing.

How do you get unfiltered feedback from your employees so you can discover how your leadership style is affecting their ability to help your business grow? Selene Dior knows all about these struggles and the challenges of balancing two thriving companies. Building a community of happy, dedicated, and engaged employees means you can do what you do best. It frees you to concentrate on the larger picture and follow your big ideas and passions.

In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Founder and CEO of Vitae Apparel, Selene Dior. They discuss Selene's foray into entrepreneurship early, the struggle of building two brands and managing teams, getting unfiltered feedback, building a community from scratch, and lots more.

Brett Curry is the CEO of OMG Commerce, an ecommerce marketing agency and a Google Premier Partner. They run Google ads, YouTube ads, and Amazon management for some of the most successful and popular brands in the direct-to-consumer and ecommerce space.

Brett is a sought-after online marketer and ecommerce strategist, and speaker. He is the host of the eCommerce Evolution Podcast, a podcast that dives deep into fresh interviews with merchants, vendors, and experts in the ecommerce industry.

Has your ecommerce brand been successful using Google ads? What is your Google shopping strategy, and how do you work around the barrier to scaling?

Despite the impending end to using cookies to collect customer data for retargeting, Google will still have access to a lot of first-party data to power its ads. Unfortunately, many ecommerce brands grapple to maximize the use of Google ads for various reasons. If you want to change that and make the most out of your omnichannel marketing, this episode is packed with top-tier information.

In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the CEO of OMG Commerce, Brett Curry. They discuss the challenges and barriers to scaling Google ads, how ecommerce brands can take advantage of various Google ads channels, the role of creatives for success on YouTube, and more.

Noah Tucker is the Founder and CEO at Social Snowball, an affiliate marketing platform for ecommerce merchants that automates affiliate acquisition. Social Snowball automatically creates affiliate accounts for all of your customers and gives them a custom discount code to share right from the “thank you” page. Additionally, it makes your life easier by simplifying payout processes in just a few clicks, allowing you to generate revenue right off the bat in less than 60 seconds.

Have you decided not to build or discontinue your affiliate program because you don’t want to deal with the headache and manpower that it takes? Or are you actively searching for an affiliate solution that is simpler to use than your current Shopify app?

In a post-cookies world, ecommerce marketing will depend more on owned audiences and customers. What if there was a way to automatically convert customers into affiliates who run to town and share their great experiences with your brand? Does this interest you?

In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Founder and CEO of Social Snowball, Noah Tucker. They discuss the challenges and common mistakes in the ecommerce affiliate world, how Social Snowball is helping to address these issues, how to turn your customers into affiliates, and more!

Leslie Kuster is the CEO and Founder of Back From Bali, a multiple seven-figure revenue ecommerce brand that offers women bohemian chic clothing made in Bali. The success of Back From Bali, which she started in 1991, affords Leslie the life of her dreams.

Leslie is also a business lifestyle mentor, author, and speaker who is passionate about igniting and inspiring other women entrepreneurs to rise and create the financial and personal freedom that they crave and deserve.

Entrepreneurship is a rollercoaster ride of experiences - big wins, disappointments, close shaves, bull runs, and an ever-busy mind. Is it ever possible to become a wholesome entrepreneur - one that makes the money they want and focuses on doing the things they love?

In an industry like ecommerce, you have to stay on top of many moving parts. Do you think it would be possible to go on an 8-week vacation working only 7 hours a week? Leslie Kuster has done it, and she wants you to know that it begins in your mind. Leslie had a light bulb moment and decided to just “do it” and started the process of launching her own business on her terms. You have to want it and have a burning desire never to stay stuck where you are in this moment. Leslie created a life overflowing with freedom and abundance... and so can you!

In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Founder and CEO of Back From Bali, Leslie Kuster. They discuss making the challenging decision to become an entrepreneur, how more women can become ecommerce entrepreneurs, the key to raking in seven figures and other keys to success, what is blocking business owners from scaling, and lots more!

Greg Howlett is the CEO of Caring Sunshine, a natural health and wellness brand. He is also the CEO of Cobblestone Trade, where he actively partners with brand owners to manage their online retail operations and logistics needs.

Greg has 20-plus years in ecommerce and has generated over 100 million in revenue. He is a founder of multiple successful companies with multiple exits. He has a team of experts in online advertising, web development, conversions, branding, and most importantly, order fulfillment and scaling profitable ecommerce brands.

The ecommerce business landscape is dynamic. Staying on top of industry changes and evolving your business to keep up with trends comes at a high cost. Some ecommerce entrepreneurs make the #1 mistake you should avoid: chasing excitement over profit.

Making money is a boring endeavor. And according to today’s guest, Greg Howlett, if you seek excitement, you should do it outside the company. But the problem is many business owners are stuck in their businesses and can’t even get a week of unplugged vacation. If you want your business to run without you — and profitably — then find out how Greg did it.

In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the CEO of Cobblestone Trade, Greg Howlett. They discuss how to take an unplugged vacation even if you run a large business, staying agile and evolving your business, lessons Greg learned running an ecommerce business into the ground, and more.