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Ecommerce Society Podcast
Ecommerce Society Podcast episodes
- How to Craft your Killer Brand voice for ecommerce & product businesses with Lucy Bedewi
Did you know that crafting a killer brand voice is crucial for ecommerce and product businesses? Your brand voice can help differentiate yourself from competitors, build customer trust and loyalty, and ultimately drive sales. By understanding the importance of brand voice, defining your brand personality and tone, creating content that aligns with your brand voice, and putting your brand voice into action, you can create a consistent and memorable brand experience that resonates with your target audience.
On this week’s episode of the 6 Figure Product Business Podcast, we have superstar copywriter Lucy Bedewi. Lucy is the founder of My Right Hand Woman, and is a personality-driven copywriter. She helps female entrepreneurs scale their businesses through zesty brand tones, clear messaging and creates copy that turns casual scrollers into raving fans. Lucy is a successful copywriter who has worked with 7 figure brands, coaches, world-famous bakeries, booming e commerce companies and everything else in between.
Join the email marketing societyFollow Lucy:
@mywritehandwoman
https://www.mywritehandwoman.com/insta/
https://www.mywritehandwoman.com/vip-writing-day
Brand Voice Temp - https://www.mywritehandwoman.com/the-brand-voice-template
WORK WITH ME
Join E-Commerce SocietyCoaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month
Join Waitlist For Cultish ProductA 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media
Free Guides & Resources For The Win:{Free Webinar}
4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok}{Free Download}
Roadmap To More Customers Without Paying For Ads[Free Download}
Increase Your Website Conversion{Free Download}
10 Must Have Emails You Need To Send To Your ListLet’s Be FriendsFollow Kerrie on Instagram
Follow The 6 Figure Product Business Podcast on Instagram
www.kerriefitzgerald.com
44 min - BONUS- Answering Your Top 10 questions About How To Use Email Marketing for Ecommerce
In this bonus episode of the 6 Figure Product Business Podcast I am answering all your burning email marketing questions. From segmenting your audience to avoiding spam to how many emails to send to your list each week and so much more- I got your most popular email marketing questions answered.
Lets turn email into your #1 sales channel for your ecommerce business in 2023. Join me for a free workshop style training taking place April 10th, 10am, PT. We will be covering the 5 key techniques you need to make email your #1 sales channel in 2023…. Even if you have a tiny email list because you cannot sustain your business on social media alone.
Join the email marketing societySign Up For LIVE TRAINING- April 10th, 10 am PST5 Techniques To Turn Email Into Your #1 Sales ChannelSign Up Here: https://www.kerriefitzgerald.com/Email5
WORK WITH ME
Join E-Commerce SocietyCoaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month
Join Waitlist For Cultish ProductA 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media
Free Guides & Resources For The Win:{Free Webinar}
4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok}{Free Download}
Roadmap To More Customers Without Paying For Ads[Free Download}
Increase Your Website Conversion{Free Download}
10 Must Have Emails You Need To Send To Your ListLet’s Be FriendsFollow Kerrie on Instagram
Follow The 6 Figure Product Business Podcast on Instagram
www.kerriefitzgerald.com
35 min - Creating a Customer-Centric Brand With Angie Lee of My Soul CBD
Creating a customer-centric brand is something that every single product based business needs to integrate like yesterday! It’s something I personally did to grow my own product based business and our guest, Angie Lee is doing the same to grow her 8 figure wellness brand, My Soul CBD.
From selling out live events with thousands of women to growing a podcast to millions of downloads & building Soul to an 8 figure wellness brand, Angie Lee is a permission slip for women to unapologetically own their weird & start before they are ready. Weird, vivacious & funny as hell, Angie is the friend you want in your corner.
In this week’s episode of the 6 figure product business podcast we dive into:
- Angie’s story and what made her pull the plug to start a wellness CBD brand
- How she went from her kitchen packing orders to selling 100,000 months from a warehouse
- How she listens to her customers to make decisions and treats her customers like absolute royalty
- How she is leveraging NON paid ad strategies like affiliate marketing to scale her brand
Join the email marketing societySign Up For LIVE TRAINING- April 10th, 10 am PST5 Techniques To Turn Email Into Your #1 Sales ChannelSign Up Here: https://www.kerriefitzgerald.com/Email5WORK WITH ME
Join E-Commerce SocietyCoaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month
Join Waitlist For Cultish ProductA 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media
Free Guides & Resources For The Win:{Free Webinar}
4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok}{Free Download}
Roadmap To More Customers Without Paying For Ads[Free Download}
Increase Your Website Conversion{Free Download}
10 Must Have Emails You Need To Send To Your ListFollow Angie Lee & My Soul CBDhttp://www.AngieLee.com
http://www.MySoulCBD.com (use code angielee)
www.instagram.com/AngieLeeshow
Let’s Be FriendsFollow Kerrie on Instagram
Follow The 6 Figure Product Business Podcast on Instagram
www.kerriefitzgerald.com
Creating a customer-centric brand is something that every single product based business needs to integrate like yesterday! It’s something I personally did to grow my own product based business and our guest, Angie Lee is doing the same to grow her 8 figure wellness brand, My Soul CBD.
From selling out live events with thousands of women to growing a podcast to millions of downloads & building Soul to an 8 figure wellness brand, Angie Lee is a permission slip for women to unapologetically own their weird & start before they are ready. Weird, vivacious & funny as hell, Angie is the friend you want in your corner.
In this week’s episode of the 6 figure product business podcast we dive into:
- Angie’s story and what made her pull the plug to start a wellness CBD brand
- How she went from her kitchen packing orders to selling 100,000 months from a warehouse
- How she listens to her customers to make decisions and treats her customers like absolute royalty
- How she is leveraging NON paid ad strategies like affiliate marketing to scale her brand
WORK WITH ME
Join E-Commerce SocietyCoaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month
Join Waitlist For Cultish ProductA 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media
Free Guides & Resources For The Win:{Free Webinar}
4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok}{Free Download}
Roadmap To More Customers Without Paying For Ads[Free Download}
Increase Your Website Conversion{Free Download}
10 Must Have Emails You Need To Send To Your ListFollow Angie Lee & My Soul CBDhttp://www.AngieLee.com
http://www.MySoulCBD.com (use code angielee)
www.instagram.com/AngieLeeshow
Let’s Be FriendsFollow Kerrie on Instagram
Follow The 6 Figure Product Business Podcast on Instagram
www.kerriefitzgerald.com
49 min - BONUS- Turn email marketing into your #1 sales channel in 2023
Welcome to this bonus episode 166 of the 6 Figure Product Business Podcast! Lets turn email into your #1 sales channel for your ecommerce business in 2023. Join me for a free workshop style training taking place April 10th, 10am, PT. We will be covering the 5 key techniques you need to make email your #1 sales channel in 2023…. Even if you have a tiny email list because you cannot sustain your business on social media alone.
Join the email marketing societySign Up For LIVE TRAINING- April 10th, 10 am PST5 Techniques To Turn Email Into Your #1 Sales ChannelSign Up Here: https://www.kerriefitzgerald.com/Email5
WORK WITH ME
Join E-Commerce SocietyCoaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month
Join Waitlist For Cultish ProductA 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media
Free Guides & Resources For The Win:{Free Download}
10 Must Have Emails You Need To Send To Your ListLet’s Be FriendsFollow Kerrie on Instagram
Follow The 6 Figure Product Business Podcast on Instagram
www.kerriefitzgerald.com
21 min - To Trademark Or Not: Protecting Your Brand With Legal Trademarking with Jim Hart
To trademark or not to trademark is a hugely important thing to consider when you are starting or growing your business. It can provide a level of protection and credibility that is unmatched. In fact, because I never trademarked my logo or brand with my product based business The Dapper Dog Box, it alllmoooost cost my sale of my company (I share more in this episode as I chat with Jim Hart.
James Hart is a trademark lawyer, podcaster, and Youtuber. Jim has been working with brands to help them secure the rights to their intellectual property since 2015.His Youtube channel has amassed over 5.5 million lifetime views and 146,000 subscribers by teaching the legal fundamentals for how entrepreneurs can protect their business in a way that is equal parts entertaining, funny and informative.
In this week’s episode of the 6 figure product business podcast we dive into:
- Whats the cost to trademark
- What is trademarking and why should you consider it
- What are the requirements?
- Which is best- DIY verse using a lawyer
- Mistakes you make with trademarking
- How trademarking can help when you want to sell your company
- And so much more!
Sign Up For LIVE TRAINING- April 10th, 10 am PST5 Techniques To Turn Email Into Your #1 Sales ChannelSign Up Here: https://www.kerriefitzgerald.com/Email5WORK WITH ME
Join E-Commerce SocietyCoaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month
Join Waitlist For Cultish ProductA 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media
Free Guides & Resources For The Win:{Free Webinar}
4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok}{Free Download}
Roadmap To More Customers Without Paying For Ads[Free Download}
Increase Your Website Conversion{Free Download}
10 Must Have Emails You Need To Send To Your ListFollow Jim Harthttps://hawthornlaw.net/media
Let’s Be FriendsFollow Kerrie on Instagram
Follow The 6 Figure Product Business Podcast on Instagram
www.kerriefitzgerald.com
45 min - {Bonus} As an Entrepreneur its OK to Suck, here is why
In a world of quick fixes, perfect filters and feeds, and overnight successes- let's normalize sucking. As early stage entrepreneurs, we likely suck at a lot of things- and thats OK. This episode was inspired as I took a walk down memory lane and looked at my early blog posts from 4 years ago. Initially I cringed at them and almost insulted myself but then I realized, it's a right of passage to have crappy blog posts or shitty youtube videos, or emails that dont convert- thats part of growth! Listen to this episode if you want a solid reminder that: - No-one skips day 1- you have to be OK at sucking, especially at the beginning - The secret tattoo I will probably come home with one day after one too many proseccos-
Sign Up For LIVE TRAINING- April 10th, 10 am PST5 Techniques To Turn Email Into Your #1 Sales ChannelSign Up Here: https://www.kerriefitzgerald.com/Email535 min - 5 Types of Email Marketing Campaigns and How to Use Them To Grow Your Ecommerce Business
Email marketing is one of the most essential customer acquisition channels you can implement in your ecommerce business, but also one that you have 100% control over, unlike instagram, FB or tiktok. I get asked constantly about email marketing and what you need to be sending to your email list! In this episode we dive into 5 different email marketing campaigns that you can use in your business.
In this week’s episode of the 6 figure product business podcast we dive into:
- The 5 types of email campaigns you need to start using to create more revenue and more loyal customers for your business
Join the email marketing societySign Up For LIVE TRAINING- April 10th, 10 am PST5 Techniques To Turn Email Into Your #1 Sales ChannelSign Up Here: https://www.kerriefitzgerald.com/Email5Sign Up With Klaviyo Email MarketingGrab my 10 must have emails you need to make $$www.kerriefitzgerald.com/10emails
Grab the emaiL MARKETING TOOLKIThttps://kerriefitzgerald.com/toolkit
WORK WITH ME
Join E-Commerce SocietyCoaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month
Join Waitlist For Cultish ProductA 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media
Free Guides & Resources For The Win:{Free Webinar}
4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok}{Free Download}
Roadmap To More Customers Without Paying For Ads[Free Download}
Increase Your Website Conversion{Free Download}
10 Must Have Emails You Need To Send To Your ListLet’s Be FriendsFollow Kerrie on Instagram
Follow The 6 Figure Product Business Podcast on Instagram
www.kerriefitzgerald.com
28 min - BONUS: Upgrade Your Life- How to Remove The Things That Annoy The F Out Of You
Welcome to episode 162 of the 6 Figure Product Business Podcast- a bonus episode.
Do the smallest things in your house and life just annoying the shit out of you? Recently I took a challenge from the book, Declutter Like A Mother by Allie Casazza and I swear it changed my existence overnight. OK thats a bit dramatic but it forced me to look at the clutter in my home and figure out how to get rid of shit that was driving me crazy. I also rfeernce a few things in my life that I removed as a result of wasting so much time and energy on them. We spend so much time in our homes, its time to make them work for US and not the other way around.
Sign Up For LIVE TRAINING- April 10th, 10 am PST5 Techniques To Turn Email Into Your #1 Sales ChannelSign Up Here: https://www.kerriefitzgerald.com/Email5
Grab the book- Declutter Like A MotherWORK WITH ME
Join E-Commerce SocietyCoaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month
Join Waitlist For Cultish ProductA 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media
Free Guides & Resources For The Win:{Free Webinar}
4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok}{Free Download}
Roadmap To More Customers Without Paying For Ads[Free Download}
Increase Your Website Conversion{Free Download}
10 Must Have Emails You Need To Send To Your ListLet’s Be FriendsFollow Kerrie on Instagram
Follow The 6 Figure Product Business Podcast on Instagram
www.kerriefitzgerald.com
22 min - {Female Founder} Story, Ethical Manufacturing & Creating a Brand With A Bigger Mission with Courtney Stewart From The Good Kiind
From pivoting one brand to the next, to creating a meca-movement within the children’s wellness space to sending products to influencers and so much more! In this week’s episode of the 6 figure product business podcast we dive deep into entrepreneurship with Courtney Stewart, CEO & Founder of The Good Kiind. The Good Kiind is an incredible eco-friendly, stainless steel & leak proof lunchbox for kids.
In this episode Courtney and I chat about starting businesses, exiting businesses, pivoting businesses to create new ones and so much more.
Some of the goodies we chat about:
- Courtney’s story & journey and a female entrepreneur.
- Ethical manufacturing and she journey & struggles with manufacturing her products
- Creating a mission within her brand that stands for something MORE while making major impact
- And so much more!
Sign Up For LIVE TRAINING- April 10th, 10 am PST5 Techniques To Turn Email Into Your #1 Sales ChannelSign Up Here: https://www.kerriefitzgerald.com/Email5
Follow Courtney & The Good Kiindhttps://www.instagram.com/thegoodkiind/
www.thegoodkiind.com
Use code: Kerrie20 for 20% off your first order
WORK WITH ME
Join E-Commerce SocietyCoaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month
Join Waitlist For Cultish ProductA 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media
Free Guides & Resources For The Win:{Free Webinar}
4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok}{Free Download}
Roadmap To More Customers Without Paying For Ads[Free Download}
Increase Your Website Conversion{Free Download}
10 Must Have Emails You Need To Send To Your ListLet’s Be FriendsFollow Kerrie on Instagram
Follow The 6 Figure Product Business Podcast on Instagram
www.kerriefitzgerald.com
1 hr 31 min - SMS for Ecommerce - Text Message Marketing Playbook In 2023 Using Klaviyo
The Rise of SMS Marketing in Ecommerce!
While email newsletters and Instagram ads can be great for engaging with your target audience, SMS marketing is an excellent channel to communicate directly and fast with your brand's biggest, most loyal fans. Why are ecommerce marketers embracing SMS marketing?
Ecommerce marketers are embracing SMS marketing because engagement rates are high, because consumers and customers say they prefer text (when it's relevant, of course), and because there is still room in the market for more brands to use this channel.
In this week’s episode of the 6 figure product business podcast we dive into:
- What steps to take to start using SMS marketing today using Klaviyo email.
- The interesting statistics about SMS marketing & customers, such as what messages people want more of, less of and what would make them unsubscribe from sms.
- And so much more!
Sign Up For LIVE TRAINING- April 10th, 10 am PST5 Techniques To Turn Email Into Your #1 Sales ChannelSign Up Here: https://www.kerriefitzgerald.com/Email5
Sign Up With Klaviyo Email MarketingKlaviyo article mentioned in the episode about SMS marketing
WORK WITH ME
Join E-Commerce SocietyCoaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month
Join Waitlist For Cultish ProductA 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media
Free Guides & Resources For The Win:{Free Webinar}
4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok}{Free Download}
Roadmap To More Customers Without Paying For Ads[Free Download}
Increase Your Website Conversion{Free Download}
10 Must Have Emails You Need To Send To Your ListLet’s Be FriendsFollow Kerrie on Instagram
Follow The 6 Figure Product Business Podcast on Instagram
www.kerriefitzgerald.com
42 min
About Ecommerce Society Podcast
From the publisher's feed
How do I grow my e-commerce, product-based or subscription box business? How do I skyrocket my sales, get more customers, increase my profit, sell on more channels and create an epic customer experience for my business? These are some of the big questions that product and subscription box coach, Kerrie Fitzgerald digs into each week in this workshop style podcast.
Listen in and you will learn step-by-step actionable strategies to help you scale to the next level in your business, skyrocket your sales, traffic, reach more customers and gain greater visibility in your business to create your customer superfans. We’ll also include amazing entrepreneurs and online shop owners from Shopify, Cratejoy, Etsy and Amazon, to share their product biz success stories to give you tangible strategies you can implement today, to make huge waves in your business. Together, let’s create a business growth roadmap so you can create a profitable product business, that gives you a life you love.