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eCommerce Uncovered
eCommerce Uncovered episodes
- 031: Alex Greifeld, Founder @ No Best Practices
In this episode of Ecommerce Uncovered, Matt Lady and Alex Greifeld discuss her long history in fashion ecommerce and how much everything has changed compared to back when she just started. They also discuss TikTok as a new advertising channel, pricing your products based on your audience, your customers' psychology when it comes to buying, knowing your audience and how to scale via product expansion or variation. They also take a dive into what good marketing looks like, merchandising and events to promote a sale.
👑 Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattladyCONNECT WITH ALEX
🌐Website: https://nobestpractices.co/
🐦Twitter: https://twitter.com/heyitsalexP
🖇️ LinkedIn: https://www.linkedin.com/in/alexandra-greifeld-18507411/
💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast...🟢 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKI...41 min - 030: Isaac Medeiros, Founder of Mini Katana
In this episode of Ecommerce Uncovered, Matt Lady sits down and has a chat with Isaac Medeiros about how he founded his brand 8 Figure brand Mini.Katana. They discuss where he got the idea from, how he built the brand from scratch along with the ups and downs of the daily processes of running the brand. He also dives into his MASSIVE success with TikTok, Youtube Shorts & Instagram Reels, as well as his in-depth strategy that he's used to grow them all!
👑 Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!👑 Special thanks to our sponsor Checkoutlinks
Go to www.checkoutlinks.com/matt to get your DISCOUNT today!CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattladyCONNECT WITH ISAAC
🌐Website: https://minikatana.com/
🐦Twitter: https://twitter.com/theisaacmed
💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast...🟢 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKI...48 min - 029: Katharine Mckee, Founder of Morphology Consulting
In this episode of Ecommerce Uncovered, host Matt Lady speaks to Founder & CEO of Morphology Consulting, Katharine Mckee, about her intensive and exciting 15 years in digital marketing. She goes into how she started off, her ups and downs, what got her to start a consulting business, tips & strategies she uses to be profitable and how times have changed compared to when she just started. All that and more in today's episode!
👑 Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!👑 Special thanks to our sponsor Checkoutlinks
Go to www.checkoutlinks.com/matt to get your DISCOUNT today!CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattladyCONNECT WITH Katharine KATHARINE MCKEE
🌐Website: https://www.morphologylabs.com/
🐦Twitter: https://twitter.com/Katharine_Mckee
🖇️ LinkedIn: https://www.linkedin.com/in/katharine-mckee
💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast...🟢 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKI...55 min - 028: Deb Mecca, Director of Marketing at LTV SaaS Growth Fund
In this episode of Ecommerce Uncovered, Matt Lady and Deborah Mecca dive into secret tips and strategies to help you increase your marketing efforts. They also discuss increasing customer lifetime value, shopify apps and marketing for shopify apps, the processes and procedures of running a SaaS (Software As A Service), live shopping and how to handle your mental health for the craziness of Black Friday.
👑 Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!👑 Special thanks to our sponsor Checkoutlinks
Go to www.checkoutlinks.com/matt to get your DISCOUNT today!CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattladyCONNECT WITH DEB MECCA
🌐Website: https://ko-fi.com/debmecca
🐦Twitter: https://twitter.com/DebMecca
🖇️ LinkedIn: https://www.linkedin.com/in/debmecca/
💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast...🟢 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKI...#HighKeyGeek #Podcast #Ecommerce
50 min - 027: Matt Lady (Host), Founder of HighKeyGeek
In this episode, Matt Lady, Founder & CEO of HighKeyGeek (this show's host) discusses his own ecommerce journey, starting the media brand that you know and love, ups and downs of running a media brand, how he dipped his hands in a T-shirt business as well as how he got started freelancing. He also goes into how he got started working at StumpTown Mattress along with his plans for the future of HighKeyGeek.
👑 Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!👑 Special thanks to our sponsor Checkoutlinks
Go to www.checkoutlinks.com/matt to get your DISCOUNT today!CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattlady💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/ecommerce-uncovered/id1632299372🟢 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=bc4c4f92babd403c52 min - 026: Courtney Alexander, Paid Ads Expert
In this episode of Ecommerce Uncovered, Matt Lady and Courtney Alexander go through tips and strategies for paid ads and their different platforms including Facebook Ads, Google Ads, TikTok and so much more. They also discuss Courtney's experiences and background in digital marketing, her start with paid ads and what it's like being a social media free agent. All this and more on episode 26 of Ecommerce Uncovered.
👑 Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattladyCONNECT WITH COURTNEY
🐦 Twitter: https://twitter.com/courtfalexander
💢Website: https://www.alexandermarketing.co/
🖇️ LinkedIn: https://www.linkedin.com/in/courtneyfalexander/💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/ecommerce-uncovered/id1632299372🟢 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=bc4c4f92babd403c16 min - 025: Elliott Davidson, Founder of Contrast Digital
In this episode Matt Lady and Elliott Davidson discuss multiple topics under the ecommerce umbrella including scaling and getting your Shopify store organized to sell or be acquired, hiring a order management specialist or having a order management system, setting up a proper inventory warehouse, when to pay more attention to data, hiring staff for the season and how to build a team that functions without you.
👑 Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattladyCONNECT WITH ELLIOTT DAVIDSON
🐦 Twitter: https://twitter.com/elliottdavidson
💢Website: https://contrast.digital/
🖇️ LinkedIn: https://www.linkedin.com/in/elliottdavidson/💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=bc4c4f92babd403c👑 Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattladyCONNECT WITH ELLIOTT DAVIDSON
🐦 Twitter: https://twitter.com/elliottdavidson
💢Website: https://contrast.digital/
🖇️ LinkedIn: https://www.linkedin.com/in/elliottdavidson/💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=bc4c4f92babd403c56 min - 024: Joel Padron, Head of Operations @ HomeStead Studio
In this episode Matt and Joel discuss the different methods of marketing and how to achieve sustainable growth through every channel. The go over paid search, email marketing, direct response, paid social including Facebook Ads, TikTok Ads, Instagram Ads, Snapchat Ads, Google Search, Google Shopping, Bing Search, and Bing Shopping advertising. With all of this along with his experience being a partner and Head of Operations at Homestead Studio, this is an episode you won't want to miss.
👑 Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattladyCONNECT WITH JOEL PADRON
🐦 Twitter: https://twitter.com/joelpadronn
💢Website: https://homesteadstudio.co/💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=bc4c4f92babd403c43 min - 023: Corey Nicholson, TikTok Growth Expert
In this episode, Matt Lady and Corey chat about Everything you NEED to Know About Tiktok in 45 Minutes, including TikTok organic growth, TikTok ads, how to grow your TikTok page, how to grow your Shopify brand store with TikTok, how to get Shopify sales with TikTok and so much more. You won't want to miss this one.
👑 Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattladyCONNECT WITH COREY NICHOLSON
🐦 Twitter: https://twitter.com/coreynceo
💢YouTube: https://www.youtube.com/c/ecomstreet💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=bc4c4f92babd403c#Tikok #HighKeyGeek #Podcast
34 min - 022: Gina Perrelli, Co-founder of Retextion
In this episode, Matt Lady and Gina Perrelli talk about customer retention, sales strategies, getting repeat buyers and her role as the Co-founder of Retextion. All this and tons more about the DTC space, you won't want to miss this one.
👑 Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattladyCONNECT WITH GINA PERRELLI
🐦 Twitter: https://twitter.com/ginaperrelli
💨 Retextion: https://retextion.com/
💨Lunar Solar Group: https://twitter.com/lunarsolargroup💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKI...58 min
About eCommerce Uncovered
From the publisher's feed
Matt hosts enthusiastic guest operators to provide accessible actionable and relatable advice to bootstrapped founders & operators in the $0-25M range eCommerce & DTC. Learn how to grow your…
brand profitably across all areas: customer acquisition, financial management, product launches, customer retention, operations and more with expert guests who are actively in the trenches, not resting on their wins from years ago.