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eCommerce Uncovered
eCommerce Uncovered episodes
- 041: Ezra Firestone, Multi-Million Dollar E-commerce Serial Entrepreneur
In this episode of Ecommerce Uncovered, Ezra Firestone (CEO/Co-founder of Boom, Smart Marketer, and Zipify Pages), dives into his decade long history in E-commerce, from his days selling gift baskets on the Yahoo store in 2005 to the multi-million dollar earner we know today. He talks about playing poker for a living with gangsters, selling Elvis wigs, growing up in a hippie commune, and how he traded poker lessons for SEO, webinar and landing page knowledge. Ezra explains his Love Demo Love process for creating ads, his competition with Wayfair, the testimonial sandwich, and strategies to take advantage of in 2023. Lastly they get into the importance of listening to customer feedback, how to balance stress managing a 180 employee team, running unconventional ads and the ones that worked for him.
👑 Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!
👑Check out our other podcast Brand Builders
Watch or listen to it here!
💜 Apple: https://podcasts.apple.com/us/podcast/brand-builders/id1645148049
🟢 Spotify: https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=1b3c1bdf6db54383
📹 Youtube: https://www.youtube.com/watch?v=TSRyZKlg-H4&list=PL0nuPpEjLmztfGK-QM0Ugjl_CT32zvooA
CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattlady
CONNECT WITH EZRA FIRESTONE
🌐 Website: https://smartmarketer.com/
🌐 Website: https://zipify.com/
🌐 Website: https://www.boombycindyjoseph.com/
🐦Twitter: https://twitter.com/ezrafirestone/
📸 Instagram: https://www.instagram.com/ezrafirestone/
🖇️ LinkedIn: https://www.linkedin.com/in/ezrafirestone/
🎥 Youtube: https://www.youtube.com/@TheSmartMarketer
💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast...
🟢 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKI…
Thanks for watching!
57 min - 040: Sarah Levinger, Founder @ HG Performance Creative
In this episode, Matt Lady and Sarah Levinger dive into IOS 14.5 and its effects, why she said media buying is DEAD, the creative state of Facebook and how she integrated her psychology knowledge into paid acquisition. Sarah explains the importance of creative design, language & copywriting, her process writing copy plus her final steps before you get the new creative. She gives her experience doing UGC ads, working with UGC creators and the differences between marketing to Gen Z vs Boomers. They finish with how to create a system for creating creatives and why you should build your brand/product around how people use your products and not how you think people should use it.
👑 Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!👑Check out our other podcast Brand Builders
Watch or listen to it here!💜 Apple: https://podcasts.apple.com/us/podcast/brand-builders/id1645148049
🟢 Spotify: https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=1b3c1bdf6db54383
📹 Youtube: https://www.youtube.com/watch?v=TSRyZKlg-H4&list=PL0nuPpEjLmztfGK-QM0Ugjl_CT32zvooACONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattladyCONNECT WITH SARAH LEVINGER
🌐 Website: https://www.hgperformancecreative.com/
🐦Twitter: https://twitter.com/SarahLevinger
🖇️ LinkedIn: https://www.linkedin.com/in/sarahlevinger💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast...🟢 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKI…Thanks for watching!
52 min - 039: Jason Wagg, Founder @ Effigy Agency
In this episode, with Black Friday just DAYS away and the end of the year around the corner, Matt Lady and Jason Wagg discuss the end of year wrap up, what went wrong, what went right and what can be improved. They recap 2022 to look into 2023, the importance of planning in advance, the power of the basics, how to deal with crisis, loss revenue, missed opportunities and successes. Jason talks about how to be a good Founder/CEO, the importance of your core message, how to delegate, why you should celebrate the things you did right plus how to systemize & recreate them for the future. They finish off with why you should be stingy with your time and how asking your top 5 customers what they think is more valuable than selling to 1000s.
👑 Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!
👑Check out our other podcast Brand Builders
Watch or listen to it here!
💜 Apple: https://podcasts.apple.com/us/podcast/brand-builders/id1645148049
🟢 Spotify: https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=1b3c1bdf6db54383
📹 Youtube: https://www.youtube.com/watch?v=TSRyZKlg-H4&list=PL0nuPpEjLmztfGK-QM0Ugjl_CT32zvooA
CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattlady
CONNECT WITH JASON WAGG
🌐 Website: https://www.effigy.agency/
🐦Twitter: https://twitter.com/jtwaggy
🖇️ LinkedIn: https://www.linkedin.com/in/jason-wagg/
💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast...
🟢 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKI…
54 min - 038: Kat Garcia, Founder @ Email Science Email Marketing Agency
In this episode, Matt Lady and Kat Garcia (Founder of Email Science), discuss retention strategies using email marketing, how they’ve changed in the last 5 years, the importance of having a community and her thoughts on Black Friday & Cyber Monday. Kat dives into how she’s helping her clients get ready for both, if you should do it at all and how it affects revenue for Q3, Q4 and even Q1. They also discuss bundles, bogos, free gifts, buy one get one free, what to do during the sales period of Black Friday, mistakes to avoid and what to do after Black Friday (when the magic happens). Lastly they talk about how she uses flows vs campaigns, best practices, welcome sequences, thank you emails, asking for reviews, when to re-engage customers and much more!
👑 Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!👑Check out our other podcast Brand Builders
Watch or listen to it here!💜 Apple: https://podcasts.apple.com/us/podcast/brand-builders/id1645148049
🟢 Spotify: https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=1b3c1bdf6db54383
📹 Youtube: https://www.youtube.com/watch?v=TSRyZKlg-H4&list=PL0nuPpEjLmztfGK-QM0Ugjl_CT32zvooASubscribe to Kat’s Newsletter: https://www.katgarcia.com/newsletter
CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattladyCONNECT WITH KAT GARCIA
🌐 Website: https://www.emailscience.com/
🌐 Website: https://www.katgarcia.com/
🐦Twitter: https://twitter.com/heykatgarcia
🖇️ LinkedIn: https://www.linkedin.com/in/katggarcia/💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast...🟢 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKI…52 min - 037: Menachem Ani, Google Ads Expert
In this episode, Matt Lady and Menachem Ani discuss his background running Google ads for 19 years, common misconceptions about Google ads and how to use it to grow a brand. They dive into the importance of KPIs, best practices for your site & Google feed columns plus Menachem’s process when doing an audit for a brand. Matt also asks the biggest overlooked mistakes everyone is making as well as all the pros and cons for Performance Max VS Smart Shopping Google Ads. They finish by getting into brand search, long tail keywords, broad match and exact match keywords plus Menachem’s strategy for Black Friday using Google Ads and what to do when Black Friday and Cyber Monday is over.
👑 Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!
👑Check out our other podcast Brand Builders
Watch or listen to it here!
💜 Apple: https://podcasts.apple.com/us/podcast/brand-builders/id1645148049
🟢 Spotify: https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=1b3c1bdf6db54383
📹 Youtube: https://www.youtube.com/watch?v=TSRyZKlg-H4&list=PL0nuPpEjLmztfGK-QM0Ugjl_CT32zvooA
CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattlady
CONNECT WITH MENACHEM ANI
🌐 Website: https://www.jxtgroup.com/
🐦Twitter: https://twitter.com/MenachemAni
🖇️ LinkedIn: https://www.linkedin.com/in/menachemani/
💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast...
🟢 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKI…
49 min - 036: Zoe Kahn, Shopify Customer Support Expert
In this episode of Ecommerce Uncovered, Matt Lady and Zoe Kahn dive into the biggest misconceptions about customer service and customer experience, how to improve each by listening to pain points like return process & brand voice and how to handle returns in general. They also touch on the importance of automation & organization including the most overlooked things to automate, analytics to pay attention to plus how to use them to improve. At the end, Zoe talks about changes in the customer service industry over the years from Phone calls to Instagram DMs, importance of internal communication and how to prepare your customer service team for Black Friday.
👑 Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!
CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattladyCONNECT WITH ZOE KAHN
🌐 Website: https://agavezoe.com/
🐦Twitter: https://twitter.com/_zoekahn_
📸 YouTube: https://www.youtube.com/channel/UCTuJhZSmJJG797BXDwpovAA
🎵 Tiktok: https://vm.tiktok.com/Tic.toc.zo
🖇️ LinkedIn: https://www.linkedin.com/in/zoe-kahn-5b61aa129/
🎥 Twitch: https://www.twitch.tv/agavezoe💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast...🟢 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKI…1 hr 5 min - 035: Matthew Gattozzi, Founder @ Goodo Studios
In this episode of Ecommerce Uncovered, Matt Lady and Matthew Gattozzi talk about why your ads SHOULD be UGLY and how that increases conversions. They dive into why your TikTok ads should be different from your Facebook ads, why following others isn’t always the best method for growth, how the algorithm works and how to communicate to your customers on different platforms. They also discuss the power of being a smaller brand, misconceptions on TikTok organic, how he audits brands before he works with them plus his thoughts on Q4 and Black Friday.
👑 Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!
Subscribe to Matthew’s newsletter: https://yourcontentshouldsell.beehiiv.com/
CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattlady
CONNECT WITH MATTHEW GATTOZZI
🌐 Website: https://www.goodostudios.com/
🐦Twitter: https://twitter.com/MatthewGattozzi
📸 Instagram: https://www.instagram.com/matthewgattozzi
🖇️ LinkedIn: https://www.linkedin.com/in/matthewgattozzi/
🎥 Watch this episode on Youtube:
https://youtu.be/XSW1Aip7dYM💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast...
🟢 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKI…
47 min - 034: Tim Aton, COO @ Range Leather
In this episode of Ecommerce Uncovered, Matt Lady and Tim Aton discuss Tim's DTC journey from working with multiple clients to working in-house at Range Leather, how he increases revenue, handles shipping, engages with customers & ideas to be more interactive with your own customers. He also jumps into goal setting, how inventory works at a leather brand, their repeat customer rate, his decision making process and his outsourcing process.
👑 Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!Check out Range Leather: https://www.rangeleather.com/
USE CODE: TIMSFRIEND for 15% OFFCONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattladyCONNECT WITH TIM
🌐 Website: https://www.rangeleather.com/
🐦Twitter: https://twitter.com/Tim_Aton
🖇️ LinkedIn: https://www.linkedin.com/in/timaton💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast...🟢 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKI...56 min - 033: Dennis Hegstad, Founder @ Vigilance.io Shopify App
In this episode of Ecommerce Uncovered, Matt Lady and Dennis Hegstad goes into Dennis's history on how he first started off just selling gaming servers & T-shirts, how he ran ads for FashionNova, how he built Vigilance.io and his advice to new bootstrap founder. Dennis also jumps into how to quickly launch a brand, recapturing customers, his delegation practices, his experience having LiveRecover getting acquired, and how he's stopping large company hackers from stealing your Shopify store discount codes.
Dennis Hegstad on Marketing Advice, Stopping Online Hackers, and More - Ecommerce Uncovered EP.33
👑 Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattladyCONNECT WITH DENNIS
🌐 Website: https://www.vigilance.io/
🐦Twitter: https://twitter.com/dennishegstad
🖇️ LinkedIn: https://www.linkedin.com/in/dennishegstad/
📸 Instagram: https://www.instagram.com/dennishegstad/💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast...🟢 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKI...48 min - 032: Rishi Rawat, Founder @ Frictionless Commerce
In this episode of Ecommerce Uncovered, Matt Lady and Rishi Rawat go through the psychology behind your Shopify store website when it comes to getting your customer to buy. They also touch why the product page matters, why having customers rush to add to cart isn't the blessing you think it is and why your description and sales copy is much more important than you think. They also dive into the psychology in conversation and how to use it to sell more to your customers, retain your current ones and even get those customers to recommend your brand to get even more customers.
👑 Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!Join Rishi's PRIVATE newsletter: https://frictionless-commerce.com/join
CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattladyCONNECT WITH RISHI
🌐Website: https://www.frictionless-commerce.com/
🐦Twitter: https://twitter.com/BetterRetail
🖇️ LinkedIn: https://www.linkedin.com/in/rawatrishi/
🎥 Youtube: https://https://www.youtube.com/channel/UC8scU3gi4UKCCEohGWnDUCA💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast...🟢 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKI...50 min
About eCommerce Uncovered
From the publisher's feed
Matt hosts enthusiastic guest operators to provide accessible actionable and relatable advice to bootstrapped founders & operators in the $0-25M range eCommerce & DTC. Learn how to grow your…
brand profitably across all areas: customer acquisition, financial management, product launches, customer retention, operations and more with expert guests who are actively in the trenches, not resting on their wins from years ago.