eCommerce UnderCover

By Michael Waitze Media

Martin Ronfort and Michael Waitze discuss the future of eCommerce...because we are definitely not there yet.... more

· Business

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FAQs about eCommerce UnderCover:

How many episodes does eCommerce UnderCover have?

The podcast currently has 54 episodes available.

eCommerce UnderCover episodes:

May 30, 2021EP 04 - Martin Ronfort and Michael Waitze - To Go Live Or Not To Go Live, That Is the Question
Martin Ronfort, the founder of DrTech, and Michael Waitze, the founder of Michael Waitze Media had a cool discussion about 'Live Commerce' after doing some decent follow-up on last week's topic, buying and selling eCommerce brands.
Some of the topics we covered:
Una Brands' strategy is not novel...even in Southeast Asia

factory14 raised $200MM in Europe and acquired 'Pro Bike Tool'

Rainforest raises $36.5MM to compete with and do the same business as Una Brands

One of the founders of Rainforest was also a founder of Carousell (pretty early for a founder to have left)

The elephant in the eCommerce consolidation wars is Thrasio which announced raise of $700MM

Joshua Silberstein earned a 3.93 at The Wharton School

What 'Live Commerce' actually is

How is 'Live Commerce' different from The Home Shopping Network and Tupperware parties

Now anybody can sell

Will 'Live Commerce' lead to higher conversion rates

Should we test 'Live Commerce' on eCommerce UnderCover
Tune in to the live show on the Michael Waitze Media Facebook Page, subscribe on Apple Podcasts and/or Spotify, and leave a review.
...more
1h 2min
May 30, 2021EP 03 - Martin Ronfort and Michael Waitze - Is Buying and Selling eCommerce Sites the New El Dorado?
Martin Ronfort, the founder of DrTech, and Michael Waitze, the founder of Michael Waitze Media discussed whether buying and selling growing eCommerce brands is a thing. If it is, what are some of the key questions and some of the potential answers?
Some of the issues we covered:
The founding of Una Brands in December 2020 and its experienced executive team

A seed funding round of $40MM of equity and debt

Some eCommerce company builders prefer early-stage building as opposed to scaling to size

We postulated about the Una Brands edge

Is this really a thing and do other companies already do this? (Spoiler alert…Yes, including Shopify)

Is the arbitrage gone? As more buyers emerge will prices get too high? Will there be seller remorse?

Are there existing success stories in this space? GymShark came to mind

Should DrTech build a curated marketplace of the best sellers?

What are some of the metrics that hint at long-term brand viability and make a strong brand?

Let’s get one of the founders (or two of them) of Una Brands on the show
Tune in to the live show, subscribe on Apple Podcasts and/or Spotify, and leave a review.
...more
56min
May 08, 2021EP 02 - Martin Ronfort and Michael Waitze - eCommerce Is Not Solved Yet
Martin Ronfort, the founder of DrTech, and Michael Waitze, the founder of Michael Waitze Media, came back into the studio to talk about how eCommerce is simply not solved yet. The eCommerce UnderCover team wanted to try to understand why marketplaces still dominated online retail and why it feels like there have been no exceptional customer-facing innovations since Amazon invented (?) and was granted a patent for 1-Click in 1999.
Some of the topics we discussed:
What other customer-facing, technology-based innovations have there been?

Boston Dynamics and similar companies' warehouse automation - Stretch and Handle

Online shopping remains very lonely, there is no bonafide social aspect to it

Why is there no telepresent shopping (4'30" into the conversation)

I referenced a French leather maker called Goyard

How boutiques online and offline are better than marketplaces for product discovery

Digital-twin shopping and how it might impact travel

Brands can differentiate their shopping experiences offline (Nike Shop) but in an online marketplace this differentiation is nearly impossible

Vente Prive is an online marketplace that sells products through private flash sales. (VeePee)

So many other innovative ideas!
...more
57min
May 07, 2021EP 01 - Martin Ronfort and Michael Waitze - Introduction To eCommerce UnderCover
Martin Ronfort and Michael Waitze sat down for a free-wheeling conversation about the status of eCommerce in Southeast Asia and the rest of the globe.
Some of the topics we discussed included:
The evolution of offline commerce from local shopping streets to large department stores

The fact that these departments stores got so unwieldy that boutiques came back into fashion

The dominance of eCommerce marketplaces now and will they evolve in a similar way to offline

The hegemony of Amazon

The benefits of having your own eCommerce shop

The difficulty and downside of competing in a marketplace and the lack of access to your customer data

Some great ideas around bringing eCommerce to rural sellers and small-town shops
...more
55min

FAQs about eCommerce UnderCover:

How many episodes does eCommerce UnderCover have?

The podcast currently has 54 episodes available.