The restaurant industry faces a critical "fork in the road" in 2026 as pricing power runs out and brands pivot to value-driven strategies. Bloomberg Intelligence analyst Michael Halen joins Restaurant Mastermind hosts Paul Barron and Anna Tauzin to discuss the K-shaped recovery, casual dining's surprising renaissance led by Chili's viral marketing execution, and the intensifying QSR value wars between McDonald's, Taco Bell, and others. With economic tailwinds from lower gas prices and potential tax reforms, plus shifting consumer discovery patterns favoring TikTok over Google among Gen Z, the conversation reveals why success in 2026 will depend on mastering fundamentals: exceptional operations, smart marketing, and authentic value perception rather than technological silver bullets.

#RestaurantIndustry #FoodService #HospitalityTrends


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