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Strong partnerships don’t magically form overnight.
“It takes work to effectively manage a partnership.”
So says Chris Selland,the Vice President of Strategic Alliances & Corporate Development at Unifi.
Chris has been in his role for about 18 months, and he oversees three specific types of alliances: Technology partners, Professional Service partners, and OEM (Original Equipment Manufacturer) partners.
Chris has learned to pay the most attention to partnerships that are driving the most business. He has found the traditional 80/20 rule to be more like 95/5 for Unifi right now in terms of the percentage of business coming from a small amount of partners.
He’s also learned the importance of figuring out what makes a great partner from the get-go. The companies that ask the right questions in meetings early on are going to be the best long-term strategic partners.Chris joins us for this episode of Alliance Aces to discuss his role at Unifi, OEM Partnership challenges, lessons he’s learned along the way, and career advice for those looking to get started.
Bob Breitel, Director of the Global SAP Alliance for IBM, met with Chip Rodgers, VP of Marketing of WorkSpan, at SAPPHIRE NOW to talk about creating global alliances.
In the modern business environment, end users across the spectrum need rapid business solutions tailored to their industry. Expertise, functionality, maintenance and often times customization, are all necessary components of these solutions. Creating such a wide variety of dynamic applications is nearly impossible for any one company.
Alliances, then, become vital. Take a technically sound platform, add an alliance network of industry-specific domain-level experts. Then, within that ecosystem, you can drive dynamic solutions that can be developed rapidly, productized and maintained for the end-user.
How do we know? We asked Drew Quinlan, VP of Strategic Alliances for IoT at PTC. Drew leads the strategy and execution team responsible for expanding the functionality and capabilities of PTC’s ThingWorx IoT platform. He joined us on our most recent Alliance Aces Podcast to share how he develops alliances within PTC’s network and constantly expands the functionality of their IoT platform.
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