Ecosystem Aces

Customers and clients want solutions. They want solutions they can obtain quickly and deploy quickly. They need solutions that add agility and increase their competitiveness in their respective markets.

A single company simply cannot deliver a product that meets all these criteria.

That’s why partnerships, strategic alliances, are driving the future, and that’s why Subs joined us on our latest podcast episode.

Subhashish Acharya, or Subs (pronounced “soobs”), knows about alliances. He works with PTC as the Director of Global IoT and AR Strategic Alliances, building global partnership ecosystems between PTC and Hewlett Packard Enterprises. He’s learned a few things along the way.

Subs joined us to tell us his brilliant alliance philosophy.

Partnerships can drive 30 percent of enterprise revenue. Yet, so many partnerships fail, leaving trillions of dollars left untapped. While CEOs and other executives believe in the value of alliances, they often the lack the confidence partnering will provide a true ROI. So, partnering executives find themselves relegated to the cheap seats, away from the C-Suite table, and trillions of dollars are left tapped. Allan Adler, managing partner at Digital Bridge Partners, joined us today to help solve this problem, and, hopefully, get back some of those trillions of dollars missing. Allan brings 25 years of experience in development and execution of go-to-market, and partnership strategies from a variety of leading enterprise and technology companies.

Partnerships can drive 30 percent of enterprise revenue. Yet, so many partnerships fail, leaving trillions of dollars left untapped. While CEOs and other executives believe in the value of alliances, they often the lack the confidence partnering will provide a true ROI. So, partnering executives find themselves relegated to the cheap seats, away from the C-Suite table, and trillions of dollars are left tapped.

Allan Adler, managing partner at Digital Bridge Partners, joined us today to help solve this problem, and, hopefully, get back some of those trillions of dollars missing. Allan brings 25 years of experience in development and execution of go-to-market, and partnership strategies from a variety of leading enterprise and technology companies.

In global partner marketing, success is predicated on reliance on the field marketers at the local level. Ask Steve Asche. He knows. As VP for Digital and Partner Marketing at SAP, Steve worked with over 160 campaigns across the world last year alone. His team drove pipeline results for both his company, and a main enterprise partner, Intel. How does Steve coordinate such a large number of campaigns across the world? Listen in as our latest guest gave us his top tools on driving successful partner-marketing relationships from the large scale, down to the local level.

In global partner marketing, success is predicated on reliance on the field marketers at the local level. Ask Steve Asche. He knows.

As VP for Digital and Partner Marketing at SAP, Steve worked with over 160 campaigns across the world last year alone. His team drove pipeline results for both his company, and a main enterprise partner, Intel.

How does Steve coordinate such a large number of campaigns across the world? Listen in as our latest guest gave us his top tools on driving successful partner-marketing relationships from the large scale, down to the local level.

Alliance Aces is a podcast about how to win. 
Specifically, it’s about how to win at building partnerships and ecosystems. In our new show, you’ll hear from professionals in the industry who are doing just that—building successful strategic alliances that are driving revenue and taking customer solutions to the market. 
Maybe you’re a professional breaking ground on a joint solution with your company and an enterprise partner. Perhaps you’re building a joint marketing campaign around a co-created product. Maybe you are developing an ecosystem in which strategic alliances can thrive. 
Or, perhaps you’re an enterprise leader diving into the potential of partnerships. 
You’re in the right place. Welcome to the Alliance Aces Podcast.

Alliance Aces is a podcast about how to win.

Specifically, it’s about how to win at building partnerships and ecosystems. In our new show, you’ll hear from professionals in the industry who are doing just that—building successful strategic alliances that are driving revenue and taking customer solutions to the market.

Maybe you’re a professional breaking ground on a joint solution with your company and an enterprise partner. Perhaps you’re building a joint marketing campaign around a co-created product. Maybe you are developing an ecosystem in which strategic alliances can thrive.

Or, perhaps you’re an enterprise leader diving into the potential of partnerships.

You’re in the right place. Welcome to the Alliance Aces Podcast.