On this week’s episode of M&A Masters, we speak with Ed Bryant, President and CEO of Sampford Advisors. Sampford Advisors is the most active investment banking firm in Canada, focusing on the lower middle market tech sector, specifically software M&A. Sampford now has offices here in Austin, Texas, and was recently named by Axial as a member of the Top 20 Thought Leaders in the lower middle market for 2020. 

We chat about the trends toward software investing, as well as:

• The mindset behind the name of a company
• Sampford’s laser focus on the middle market to outperform their competitors
• Understanding the nuances of businesses in the lower middle market
• Fostering private equity relationships
• Reps and Warranties and the choices behind insuring transactions
• And more