A customer walks into the dispensary and asks the budtender for a flower recommendation.

They end up with a degraded version of the once high-end flower that graced your cultivation floor. They do not know it. Your brand took the blame.

Ed Rosenthal, the most referenced name in cannabis cultivation history, says the cannabis supply chain has a freshness problem that starts in the dry room and compounds at every handoff. The smell of your drying room that everyone loves walking into? Those are your terpenes leaving the building.

This week we sit down with Ed Rosenthal and Greg Baughman to discuss:

How Canada already solved this

Chapters

00:00 The Freshness Debate: Cannabis vs. Produce

03:01 Consumer Awareness and Dispensary Practices

05:55 Post-Harvest Processing: Ensuring Quality and Consistency

08:59 Innovations in Freeze-Drying Cannabis

11:48 The Science Behind Freeze-Drying: A Deeper Dive

14:52 Testing and Refining the Freeze-Drying Process

17:54 The Future of Cannabis Processing: Quality and Efficiency

28:28 Post-Harvest Efficiency and Cost Reduction

30:26 Cultivation Methods and Labor Costs

35:09 Crisis Management and Industry Change

39:22 Market Maturity and Operational Efficiencies

43:00 Future of Cannabis Cultivation

47:04 Innovations in Drying and Curing Processes

52:46 Consumer Perception and Quality Assurance

Guest Links:

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