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Edd Dawson shares his 20-year journey building and selling broadband.co.uk, offering insights into affiliate marketing success and navigating major Google updates like Penguin and Panda. He reveals the data-driven strategies that led to a life-changing business exit during COVID in 2021.

• Building broadband.co.uk as one of the UK's first comparison sites by identifying a gap in the market for postcode-specific broadband availability tools
• Developing a successful affiliate model focused on aggregating data and creating genuine user value through tools and educational content
• Surviving Google's Penguin update in 2013, which decimated rankings overnight but led to a stronger, content-focused strategy
• Successfully exiting the business in 2021 to Genie Ventures after diversifying into other niche comparison sites
• Current focus on AI opportunities, developing tools like Keywords People Use, and building solutions that aggregate different data sources
• Predictions that Google will remain dominant longer than many expect, while emphasizing the importance of quality traffic over volume
• Advice for affiliate marketers: focus on creating unique, data-driven solutions that AI overviews cannot easily replicate

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"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
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