President of Priefert Manufacturing; a powerhouse in rodeo and ranching equipment! Eddie spills the beans on transforming a family legacy into a global brand, from crafting iconic blue chutes to dominating the steel industry. With grit, humor, and a fearless approach to failure, Eddie shares wild tales—like building rocket-ship roping chutes that changed the game at the USTRC finals and bucking chutes that stormed the PBR.

Discover how a competitor's taunt sparked a fire, leading to innovations that made Priefert a staple at the NFR. Eddie's philosophy? Embrace opportunities, learn from nine-out-of-ten failures, and always put people first. From his grandfather's $60 headgate to modern AI-driven automation, Eddie's story is a masterclass in tenacity and vision. Tune in for a front-row seat to the heart-pounding world of rodeo innovation, where every chute, gate, and dream is built to last. Enjoy the show!

This episode is brought to you by Kimes Ranch (kimesranch.com) and Kerry Kelley Bits and Spurs (kerrykelleyspurs.com)