EDGE with Brandon White

Internet marketing is simple and complex all at the same time. Solve a problem for people with your product and sell it to them.

The "sell it to them on the Internet" part of the equation has creative challenges, programming and coding challenges, requires copywriting skills, analytical work, and customer interaction. There's a lot of moving parts.

Being a successful Internet marketer is not only about well designed sales funnels, frameworks, and good approaches, but it is also about flexibility, responsiveness and being willing to make mistakes, learn from them and put those lessons to work...quickly.

In this episode I give you 13 rules that I've used to guide my internet marketing success over the last two decades from starting my first Internet company is 1996 to working in Marketing at AOL.

If you put these rules to work they will help you and your business become better at internet marketing which means more sales for your business!

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Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Chase Clymer is the Co-founder at Electric Eye where he and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions. He is also the host of Honest Ecommerce, a weekly podcast where they provide online store owners with honest, actionable advice to increase their sales and grow their business. 

An entrepreneur from an early age, Chase launched multiple successful local businesses while attempting to “make it” in the music industry. Since the band did not pay the bills, Chase turned to digital marketing as a way to make ends meet while touring. Once the dream to be a full time musician was dead, he narrowed his focus to ecommerce and started Electric Eye.

EPISODE LINKS:
 
 Electric Eye Website

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Improving your business and your life may be easier than you think. Instead of making huge New Years resolutions, create a few mini-habits and see how they add up to help you achieve great success. 

Listen in to this episode to learn what mini-habits are, examples of them,  how they work and the many benefits.

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Paul Rathnam didn't take the traditional approach of sitting diwn and writing a business plan outlining how he was going to build a multi million dollar company making pools out of shipping containers. Rather, his journey was one of listening to the market and then leaning in.

The pools are cool, no pun intended and so is Paul, you'll love his story and all the business advice he drops from lessons learned along the way. 

 
EPISODE LINKS:

ModPools Website

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

In our last episode of 2021 I'm sending you 32 of my best wishes for you, your family and business in the New Year 2022... in less than 1:45 seconds. 

Thanks for listening in 2021 and Happy New Year!
 -Brandon

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

The new year is fast approaching and with that comes our annual ritual of setting new goals for ourselves and our businesses. 

I've tried about every single approach and while I usually hit my goals, a lot get missed. Not because they weren't achievable, but because they fell off my radar. Has that happened to you?
 
 In this episode I lay out a formula that I've been using for about seven years that has allowed me to easily set goals and as importantly achieve them. 
 
 Listen to this episode and if you feel compelled, drop me an email and let me know what you think.

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Steve Hoffman (Captain Hoff) is the Captain & CEO of Founders Space, one of the world’s leading startup accelerators.
 
 Founders Space was ranked the #1 incubator for overseas startups by Forbes and Entrepreneur Magazines.
 
 Hoffman is also a venture investor, serial entrepreneur, and author of several award-winning books.
 
 These include “Make Elephants Fly” (published by Hachette), “Surviving a Startup” (published by HarperCollins), and “The Five Forces” (published by BenBella).
 
 Hoffman was founder and Chairman of the Producers Guild Silicon Valley Chapter, served on the Board of Governors of the New Media Council, and was a founding member of the Academy of Television’s Interactive Media Group.
 
 Listen to episode to hear how Steve reinvented himself and how you can take the lessons learned and apply them to you and your business.

Links from the show

• Steve's new book
   The Five Forces That Change Everything: How Technology is Shaping Our Future
   
• Founders Space

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

In this episode I explain three rules worth breaking and how it can pay off big time for you. 

As an entrepreneur you know that to create a business from an idea takes an enormous amount of effort. And when you set out on this quest you encounter some rules, some made up in your head, some made up by society and some they call laws that may have not kept up with the times.
 
 Listen to episode to learn which rules are worth breaking!

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Amir Tarighat is the founder and CEO of Achilleion, a cybersecurity company based in Los Angeles. He serves as a technical advisor to several companies in the healthcare, consumer technology, real estate, and financial sectors. 

Amir is a software developer and cybersecurity expert and in this episode he shares his journey how he built Achilleion and drops tons of cybersecurity tips that you want to think about for your business.

Links from the show

• Achilleion

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

It's that time of year. We look back and see what we've accomplished, what we still have on our list and what we want to do in the new year. 

In this episode Danielle and I talk about what our goals are for 2022, how we set goals, how we measure them and our overall approach. 

You'll walk away with some ideas for you and your business after listening. 

A magical holiday season and Happy New Year to you, your family and friends.

Links from the show:

• Domestic Divas Cleaning Co.
• EDGE

About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas, and I talk shop over coffee.
 
Danielle and I each run businesses doing millions in revenue each year. We grab a coffee and pull back the curtain on our businesses.
 
We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered running a business. 

It's a casual, honest conversation that you'll walk away with some things you can use to run and build your business.

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...