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Ric and Brandon talk about Ric's life escaping from Cuba, his career in the CIA, the book and a lot of other things not in the book that you''' enjoy.
About Ric Prado
Enrique “Ric” Prado is a paramilitary, counter-terrorism, and special/clandestine operations specialist, with a focus on international training operations and programs.
Mr. Prado is a twenty-four year veteran of the Central Intelligence Agency where he served as an Operations Officer in six overseas posts. He was Deputy Chief of Station and “Plank Owner” of the original Bin Ladin Task Force/Issues Station under Senior Analyst, Michael Scheuer, as well as Chief of Station in a hostile Muslim country. He also served as Chief of Operations in the CIA’s Counterterrorist Center (CTC) during the September 11th attacks, where Mr. Prado coordinated CIA/CTC’s special operations (SPECOPS) activities with the National Security Council and FBI, as well as with elite U.S. military representatives from Delta Force and SEAL-Team Six, then detailed to CTC/CIA.
Mr. Prado spent his first ten years at CIA as a paramilitary officer in Special Operations Group/Special Activities Division (SOG/SAD) which is CIA’s “special operations force,” including 36 months of service in Central America as the first CIA officer living in the anti-Sandinista “Contra” camps, running counter-terrorism operations in Peru and the Philippines.
Mr. Prado is now semi-retired but enjoys serving the “SPECOPS” Community as Subject Matter Expert (SME) at the SWCS’ ASOTC (Advanced Special Operations and Techniques Course) and ASOT Managers Course, Dragon Warrior, Emerald Warrior, among others.
EPISODE LINKS:
Black Ops: The Life of a CIA Shadow Warrior
Best price on Amazon:
-> https://amzn.to/3XM3NTy
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Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
Other great podcasts worth listening:
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
Scott shares his founder's story of how we went from working on one of the first independent content distribution platforms on the Internet, to Tinder and on to founding his own company.
Scott and Brandon talk marketing, churn and building a company.
You'll enjoy this episode because Scott is a peak performer in the product and marketing world and drops tips on how you can build a better product and reduce churn.
About Scott Hurff
Scott is an entrepreneur, product creator, designer, writer, and dad. He has seen it all in Startupland: VC-backed rocket ships, VC-backed rocket explosions, marketplaces, consumer apps, and one of the first independent content distribution platforms on the internet.
He was on the founding team of Tinder’s first acquisition, where he created some of the app’s most successful early revenue features.
Previous to that he was on the founding team of Casa, the world’s first consumer-friendly Bitcoin self-custody provider.
O’Reilly published his book, Designing Products People Love, which Scott Berkun called “a thoughtful and charming guidebook for making great things.”
Scott now helps SaaS operators build healthier subscription businesses with his latest company, Churnkey.
SHOW NOTES
00:00:00 Intro and beginning of Scott's Story
00:07:25 Marketing Analysis at AOL and Churn Management
00:24:18 Back to Scotts story
01:16:00 Scott's High Percentage Tips (HPTs) for You
EPISODE LINKS:
ChurnKey
-> https://churnkey.co
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
Other great podcasts worth listening:
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
Jackie lays out a easy to follow strategy that allow you to enjoy holiday foods and treats with out looking down at the scale Jan 1st and seeing you gained ten pounds.
This is Kung Fu Friday episode where Brandon brings you topics that give you an edge to reach your peak performance.
About Jaclyn London
Jackie is a Registered Dietitian (RD), New York State Certified Dietitian-Nutritionist (CDN), author, brand consultant and media spokesperson in relentless pursuit of making better health and wellbeing accessible to all.
EPISODE LINKS:
Dressing on the Side (and Other Diet Myths Debunked): 11 Science-Based Ways to Eat More, Stress Less, and Feel Great about Your Body
Get the best price for Jackie's Book on Amazon
-> https://amzn.to/3Sl7lJy
Jaclyn London's Website
-> http://jaclynlondonrd.com
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
Other great podcasts worth listening:
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
Jeremy and Brandon have a fascinating conversation about the currency that Jeremy created made out of gold, Goldbacks, and how the purchasing power has out performed the the US dollar over the last several decades.
Goldbacks are already legal tender in several states in the United States.
This conversation will have you really thinking about using Goldbacks.
About Jeremy Cordon
Jeremy always had an interest in precious metals. On a whim, he quit a high-paying job to become one of the first full-time employees of the UPMA (Utah Precious Metals Association).
He was able to help grow the organization from 400 members to over 25,000. This enabled him to negotiate himself into his first management position. From there he was able to begin work on his first business, Quintric.
This was a gold-backed crypto project where he served on the board of directors. Ultimately this sparked the idea of a gold-backed currency. Quintric did not take off as hoped and after Jeremy’s exit, he quickly started work on the Goldback Inc.
EPISODE LINKS:
OTHER EPISODES ABOUT GOLD YOU WILL ENJOY:
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
Other great podcasts worth listening:
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
Marty and Brandon talk about what Navy Seal Buds Training is really looking for, how you can apply it to your life to give you an edge and about his new book Be Visionary.
They dive into two chapters, including insights Marty learned on the art of decision making.
This episode is packed with information to give you an edge.
About Marty Strong
Marty Strong has been a leader and business consultant for decades, first in uniform as a combat-decorated Navy SEAL, and then in commercial business as a CEO growing companies. Marty is a thought provoking writer, speaker, and guest expert with over 350 appearances on national cable TV and hundreds of radio and Podcast interviews to his credit. Marty is an accomplished author with over five books to his credit.
EPISODE LINKS:
Be Visionary By Marty Strong
Best price on on Amazon:
-> https://amzn.to/3hrkeEl
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
Other great podcasts worth listening:
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
It's Kung Fu Friday and Brandon outlines an easy to follow formula you can use to prioritize your tasks and decide which ones you should:
1) Eliminate
2) Delegate
3) Do Yourself
This formula will give you an edge to allocate more of you brainpower to actual tasks that will move you forward vs. wasting brainpower to figure out what tasks to do and how to prioritize them.
EPISODE LINKS:
Decision Maker - Free to use. Try it!
-> https://forms.gle/1GKA6LouBa8gswEXA
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
Other great podcasts worth listening:
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
Bryan shares his "how I built this "story of how he and his co-founders bootstrapped a lawn moving service near me app to the leading lawn service provider in the country.
You'll leave with some tips on starting something from an idea, to product, bootstrapping it and scaling a company with out ever raising a dime.
About Bryan Clayton
Bryan CEO and Co-Founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals.
GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day.
Bryan has been in the lawn care industry his entire working life starting with mowing neighbor’s lawns in high school to ultimately founding Peach Tree Inc, a market leading landscape company in the southeast and growing the firm to over 125 employees.
In 2013 he navigated the successful acquisition of Peach Tree to Landscapes USA, a national provider of commercial landscape services.
The inspiration for GreenPal was born out of the frustration Bryan observed while operating the landscape business, and how difficult it is for homeowner’s to find, schedule, and pay a reliable small lawn care professional.
EPISODE LINKS:
GreenPal
-> https://www.yourgreenpal.com
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
Other great podcasts worth listening:
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
A short story, with a big impact, that demonstrates what opportunities open up for you when you get out of your own way.
This episode will give you an edge to win a lot more often in your life.
EPISODE LINKS:
Caffeine’s Effects on Consumer Spending Study
https://journals.sagepub.com/doi/10.1177/00222429221109247
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
Other great podcasts worth listening:
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
When your company needs to file a 5500 form for your 401k plan and what happens if you do not file it.
Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call
👉 https://lifeincrs.com/edge-podcast/
EPISODE LINKS:
MORE 401k RETIREMENT PLAN INFORMATION
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
Other great podcasts worth listening:
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
In this episode of Marketing Monday Brandon discusses two peer reviewed studies that appeared in academic journals that studied if TV advertising still works in today's modern world.
The studies reveal useful information and suggestions that will give you an edge in your marketing.
EPISODE LINKS:
Studies mentioned in the podcast:
How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift
👉 https://pubsonline.informs.org/doi/abs/10.1287/mksc.2021.1344
The Effect of Content on Zapping in TV Advertising
👉 https://journals.sagepub.com/doi/10.1177/00222429221105818
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
Other great podcasts worth listening:
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
From the publisher's feed
The EDGE brings you conversations worth listening that expand your ideas, knowledge and know how.
Previous guests include successful entrepreneurs, peak performers, authors, Emmy…
Listen in to expand your landscape of understanding and gain an edge to win in your business and your life.
Your host, Brandon White, is an entrepreneur with two exits (so far), lots of strikeouts, Amazon best selling author, former venture capitalist, angel investors, early Internet entrepreneur building one of the largest social networking and e-commerce sites of the time and working in Management at AOL.

1,126 Listeners