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Brandon explains the results from a scientific study that looked at if chocolate milk (yea you read that right) improved endurance compared with two commercially available sport drinks. You'll be surprised by the results!
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Over 17,200 listeners and counting
https://edge.ck.page/bea5b3fda6
EPISODE LINKS:
Improved Endurance Capacity Following Chocolate Milk Consumption Compared with 2 Commercially Available Sport Drinks
https://pubmed.ncbi.nlm.nih.gov/19234590/
HELPFUL FREE RESOURCES:
How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook
https://www.buildabusiness.io/guide-to-building-the-perfect-business-plan1600276207655
Rather have someone build your business plan, pitch deck and financials for you, reach out to Brandon directly at B at BrandonCWhite.com
EDGE PODCAST INFO:
Apple Podcasts
https://podcasts.apple.com/us/podcast/edge/id1522407349
Spotify
https://open.spotify.com/show/7a3WcnSn9PlvwwF5hn4p4S
YouTube Channel:
https://www.youtube.com/channel/UCabV9Rcw4MohWvTGr3OTzFw
Website
https://MyEDGEPodcast.com
RSS Feed
https://buildabusinesssuccesssecrets.libsyn.com/rss
EDGE Podcast. A top podcast for entrepreneurs!
https://myedgepodcast.com
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
Other great podcasts worth listening:
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
In a documentary and several interviews Warren Buffet credits this one thing more than anything else for his success.
Brandon also explains Warren Buffet's "20 slot rule"which is a great approach not only to investing, but your whole life.
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
Other great podcasts worth listening:
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
Alp joins Brandon in studio where they talk about the power of ATSC 3.0 Spectrum, start-ups (mistakes they've made and how to fix them), and the future of TV.
CONNECT WITH US
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Over 17,200 listeners and counting
https://edge.ck.page/bea5b3fda6
EPISODE LINKS:
Peak 3
https://peak3spectrum.com
HELPFUL FREE RESOURCES:
How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook
https://www.buildabusiness.io/guide-to-building-the-perfect-business-plan1600276207655
Rather have someone build your business plan, pitch deck and financials for you, reach out to Brandon directly at B at BrandonCWhite.com
EDGE PODCAST INFO:
Apple Podcasts
https://podcasts.apple.com/us/podcast/edge/id1522407349
Spotify
https://open.spotify.com/show/7a3WcnSn9PlvwwF5hn4p4S
YouTube Channel:
https://www.youtube.com/channel/UCabV9Rcw4MohWvTGr3OTzFw
Website
https://MyEDGEPodcast.com
RSS Feed
https://buildabusinesssuccesssecrets.libsyn.com/rss
EDGE Podcast. A top podcast for entrepreneurs!
https://myedgepodcast.com
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
Other great podcasts worth listening:
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
In Part 24 of the 401k Series Brandon and Matt explain the 401k annual testing requirements. Many businesses fail this annual testing and don't even know it.
This episode lays out what you as a business owner need to know even if you're not as involved in your 401k plan so you at least know the right questions to ask.
Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call
👉 https://lifeincrs.com/edge-podcast/
EPISODE LINKS:
MORE 401k RETIREMENT PLAN INFORMATION
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
Other great podcasts worth listening:
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
We take a look at two peer reviewed studies that appeared in academic journals that show whether influencer marketing is better or worse vs. social media paid advertising.
The results may surprise you.
This is a Marketing Monday episode. Listen each Monday to the EDGE to get the latest marketing research, trends, and tips to give you an edge up on your competition.
CONNECT WITH US
Sign up for our Newsletter
Over 17,200 listeners and counting
https://edge.ck.page/bea5b3fda6
EPISODE LINKS:
Influencer Marketing Effectiveness Study in Journal of Marketing
https://journals.sagepub.com/doi/abs/10.1177/00222429221102889
Effectiveness of Influencer Marketing vs Social Media Sponsored Advertising
https://www.researchgate.net/publication/346412871_Effectiveness_of_Influencer_Marketing_vs_Social_Media_Sponsored_Advertising_Eficacia_del_marketing_influyente_Vs_la_publicidad_patrocinada_por_medios_sociales
HELPFUL FREE RESOURCES:
How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook
https://www.buildabusiness.io/guide-to-building-the-perfect-business-plan1600276207655
Rather have someone build your business plan, pitch deck and financials for you, reach out to Brandon directly at B at BrandonCWhite.com
EDGE PODCAST INFO:
Apple Podcasts
https://podcasts.apple.com/us/podcast/edge/id1522407349
Spotify
https://open.spotify.com/show/7a3WcnSn9PlvwwF5hn4p4S
YouTube Channel:
https://www.youtube.com/channel/UCabV9Rcw4MohWvTGr3OTzFw
Website
https://MyEDGEPodcast.com
RSS Feed
https://buildabusinesssuccesssecrets.libsyn.com/rss
EDGE Podcast. A top podcast for entrepreneurs!
https://myedgepodcast.com
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
Other great podcasts worth listening:
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
Brandon reviews a study in the International Journal of Environmental Research and Public Health that did a meta-analysis of research from 1998 - 2018 looking at the effect of long working hours and overtime on your health. He gives you the results and actionable things you can do to mitigate the biggest negative effect on your health.
This is a Kung Fu Friday episode where every Friday Brandon dives into something that gives you the edge to hit your peak performance.
CONNECT WITH US
Sign up for our Newsletter
Over 17,200 listeners and counting
https://edge.ck.page/bea5b3fda6
EPISODE LINKS:
The Effect of Long Working Hours and Overtime on Occupational Health: A Meta-Analysis of Evidence from 1998 to 2018
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6617405/
HELPFUL FREE RESOURCES:
How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook
https://www.buildabusiness.io/guide-to-building-the-perfect-business-plan1600276207655
Rather have someone build your business plan, pitch deck and financials for you? Reach out to Brandon directly at B at BrandonCWhite.com
EDGE PODCAST INFO:
Apple Podcasts
https://podcasts.apple.com/us/podcast/edge/id1522407349
Spotify
https://open.spotify.com/show/7a3WcnSn9PlvwwF5hn4p4S
YouTube Channel:
https://www.youtube.com/channel/UCabV9Rcw4MohWvTGr3OTzFw
Website
https://MyEDGEPodcast.com
RSS Feed
https://buildabusinesssuccesssecrets.libsyn.com/rss
EDGE Podcast. A top podcast for entrepreneurs!
https://myedgepodcast.com
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
Other great podcasts worth listening:
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
Brandon shares the best computer monitors he has used and explains why having the features they have has increased his productivity and will increase yours as well.
CONNECT WITH US
Sign up for our Newsletter
Over 17,200 listeners and counting
https://edge.ck.page/bea5b3fda6
EPISODE LINKS:
LG 49" Curved Computer Monitor (LG 49WL95C-W Ultrawide Dual QHD Monitor 49")
https://amzn.to/3DiN2qU
LG 38" Curved Computer Monitor (LG 38WK95C-W 38-Inch Class 21:9 Curved UltraWide)
https://amzn.to/3TJ3kio
HELPFUL FREE RESOURCES:
How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook
https://www.buildabusiness.io/guide-to-building-the-perfect-business-plan1600276207655
Rather have someone build your business plan, pitch deck and financials for you, reach out to Brandon directly at B at BrandonCWhite.com
EDGE PODCAST INFO:
Apple Podcasts
https://podcasts.apple.com/us/podcast/edge/id1522407349
Spotify
https://open.spotify.com/show/7a3WcnSn9PlvwwF5hn4p4S
YouTube Channel:
https://www.youtube.com/channel/UCabV9Rcw4MohWvTGr3OTzFw
Website
https://MyEDGEPodcast.com
RSS Feed
https://buildabusinesssuccesssecrets.libsyn.com/rss
EDGE Podcast. A top podcast for entrepreneurs!
https://myedgepodcast.com
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
Other great podcasts worth listening:
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
Mary joins the show again and shares her experience with patenting her CosmoGlo light, her approach, how she won a lawsuit, how she protects other IP through trademarks and copyright and lots of advice for fellow business owners with intellectual property to protect.
Listen to episode 365 on EDGE to hear Mary's full founder story along with tons of tips she drops for fellow entrepreneurs.
About Mary Harcourt
Mary is the Founder and CEO of CosmoGlo that makes the industry changing CosmoGlo light for beauty salons.
Mary grew up on the East Coast and was born with an adventurous soul. Between drives to New York and Atlantic City, hiking up waterfalls in Pennsylvania, and going to find the nearest beach, Mary lived life with an exploration mindset from the start.
At a young age, Mary dove into hard work and typically held multiple jobs at the same time. She would keep one job for living expenses, and one for the fun things. Once she discovered her love for travel, Mary got really serious about it.
Over the course of a few years, taking months off at a time, Mary spent all her spare time traveling. She visited 64 countries and hopes to add more!
After settling down in Los Angeles, Mary bought a salon and grew her business over 5+ years into the area’s leading eyelash extension spa. She ran a fully staffed, fully booked, 5-star Yelp-reviewed salon.
With lots of lashing/client time on her hands, she imagined what the perfect light for lashing would look like, what it needed to do, and how to get away from lights made for other industries.
There was not a light made for lashing, and she’d tried everything: makeup lights, photography lights, Ikea lamps... nothing fixed the issues she’d had as a lash artist. She knew that if she was frustrated and struggling, everyone around her must be too.
Mary tried to imagine what that process of building her perfect lash light would be like, thinking to herself, 'I don't come from a manufacturing background. I don't even know what the word means!' Learning that manufacturing is "the skill and process of making things," grew her curiosity and her explorative mind and personality traits took over… Maybe I COULD do this!
Mary knew this lighting idea would innovate the entire industry, and that is exactly what she did. Starting with prototypes in her salon, tweaking them, adding upgrades and changes along the way, it was exciting to see this idea come out of her head and into reality. But... how would she ever find the time to launch her light project while working full time, managing a staff, and taking clients? Where there's a will, there's a way!
When Covid hit in 2020, Mary’s salon was shut down by the state for 9 months. We all know this feeling, and Mary ate a whole king-size bar of chocolate, drank some wine, then cried it out for a week. Next, she got down to business and pivoted - Mary knew lashing would be back, but right now she had the one thing she’d never had: the gift of time and a free schedule. Unable to work, no ability to travel, and a head full of ideas - the rest is history., and the CosmoGlo Light was launched in 2020.
Mary is just like you. She's an artist navigating the world, encountering obstacles, and finding ways around them!
She took an unplanned situation and turned it into a remarkable product. If she can change the world with an idea thought up in a lash room, you can too! You just have to be willing to take the leap and go for it.
CONNECT WITH US
Sign up for our Newsletter
Over 17,200 listeners and counting
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
Other great podcasts worth listening:
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
Listen to avoid setting your 401k incorrectly and risking fines.
Matt and Brandon discuss a case study with pass through entities that violated many of the 401k rules as it relates to maxamizing the 401k for owners.
Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call
👉 https://lifeincrs.com/edge-podcast/
EPISODE LINKS:
MORE 401k RETIREMENT PLAN INFORMATION
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
Other great podcasts worth listening:
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
Brandon discusses new research about how caffeine effects consumer spending and then talks about how you can use the results to increase your sales.
CONNECT WITH US
Sign up for our Newsletter
Over 17,200 listeners and counting
https://edge.ck.page/bea5b3fda6
EPISODE LINKS:
Caffeine’s Effects on Consumer Spending Study
https://journals.sagepub.com/doi/10.1177/00222429221109247
HELPFUL FREE RESOURCES:
How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook
https://www.buildabusiness.io/guide-to-building-the-perfect-business-plan1600276207655
Rather have someone build your business plan, pitch deck and financials for you, reach out to Brandon directly at B at BrandonCWhite.com
EDGE PODCAST INFO:
Apple Podcasts
https://podcasts.apple.com/us/podcast/edge/id1522407349
Spotify
https://open.spotify.com/show/7a3WcnSn9PlvwwF5hn4p4S
YouTube Channel:
https://www.youtube.com/channel/UCabV9Rcw4MohWvTGr3OTzFw
Website
https://MyEDGEPodcast.com
RSS Feed
https://buildabusinesssuccesssecrets.libsyn.com/rss
EDGE Podcast. A top podcast for entrepreneurs!
https://myedgepodcast.com
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
Other great podcasts worth listening:
PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.
MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...
From the publisher's feed
The EDGE brings you conversations worth listening that expand your ideas, knowledge and know how.
Previous guests include successful entrepreneurs, peak performers, authors, Emmy…
Listen in to expand your landscape of understanding and gain an edge to win in your business and your life.
Your host, Brandon White, is an entrepreneur with two exits (so far), lots of strikeouts, Amazon best selling author, former venture capitalist, angel investors, early Internet entrepreneur building one of the largest social networking and e-commerce sites of the time and working in Management at AOL.

1,126 Listeners