EDIT HISTORY

When Martha Beck's coaching cohort was offered a chance to present at IKEA stores across the US and be featured in O Magazine, half the coaches said no. The pay was only $1,500. Susan Hyatt said yes to every city nobody wanted. She flew herself there. She did Chicago, Atlanta, Cincinnati, New York. The O Magazine rep noticed. Then came a Seattle's Best Coffee partnership. Then an invitation to speak at Oprah's events.

Susan has been building her business since before Facebook was open to anyone who wasn't a college student. She started on MySpace, wrote newsletters, made terrible videos with a camcorder in a cardigan, and once shared something publicly she'd never told anyone - and watched her business change overnight because of it.

She's a master certified life coach, bestselling author, and TEDx speaker who has spent 17 years teaching women to take up space. In this episode, we go back to the beginning - the buttoned-up posts, the early vulnerability, and what it actually takes to stop filtering yourself and say the thing anyway.

TIMESTAMPS

(00:00) Introduction

(1:15) Imposing rules on how you can show up online

(5:35) What authenticity looks like

(10:36) Vulnerability hangover

(11:47) The work behind showing up audaciously

(14:34) People's opinions of you

(19:02) Judging others online

(21:04) Envying others online

(26:50) Cheryl's favorite content from Susan

(28:40) How women hold themselves back from showing up online

(30:46) Professionalism

(32:16) Being willing to try

(36:38) Letting opportunities slip right past you

(40:28) NOT letting opportunities slip right past you

(44:50) Actionable takeaways

CONNECT WITH SUSAN HYATT

Website: https://susanhyatt.co

Instagram: https://www.instagram.com/susanhyatt

Facebook: https://www.facebook.com/susan.ohyatt

YouTube: https://www.youtube.com/@SusanHyatt/videos

Podcast: You've Got Nerve

CONNECT WITH CHERYL LAU

Website: https://cheryllau.com

YouTube: https://www.youtube.com/@cheryltheory

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

WORK WITH CHERYL LAU

I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities.

I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward.

Here are 3 ways we can work together:

✨ 1:1 Editorial Podcast Production

✨ Corporate Podcast Producing & Consulting

✨ Hosting for Corporate Shows

Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery

CONTACT

Please email [email protected] for business inquiries.

Jeremy Enns is a podcast marketing expert. In 2020, he launched a podcast specifically designed to grow his business. He spent 20 hours producing each episode. He knew three months in that he needed to quit it. It took him three more months to actually do it.

When he finally published the farewell episode, he braced for criticism. Instead, his audience wrote in to thank him.

Jeremy is the founder of Podcast Marketing Academy. Before that, he ran a podcast production agency, hosted a show about budget travel in Japan, and co-hosted a show about craft ice cream in Vancouver - just for fun. In this episode, we go back to Build a Better Wellness Biz, the show he invested in most and abandoned fastest, and talk about what it actually means to quit the right things.

His philosophy now: treat everything as a pilot. Do 5–10 episodes. See if you want more. Nothing has to be forever.

TIMESTAMPS

(00:00) Introduction

(01:42) Podcasts in Jeremy's Business

(03:18) Past podcasts vs current podcasts

(06:27) Forcing yourself to keep podcasting

(09:06) When a misaligned podcast still grows your business

(13:24) Reviewing Jeremy's past content

(15:56) Artistry vs Strategy

(20:03) What Jeremy did right

(24:59) Archiving misaligned content

(27:16) AI vs podcasters

(32:55) Actionable takeaways

CONNECT WITH JEREMY ENNS

Website: https://podcastmarketingacademy.com

Twitter: https://twitter.com/iamjeremyenns

LinkedIn https://www.linkedin.com/in/jeremy-enns

Free Podcast Marketing Audit: https://podcastmarketingacademy.com/audit

Scrappy Podcasting Newsletter: https://podcastmarketingacademy.com/scrappy-podcasting-newsletter

Podcast Marketing Trends Explained:

https://podcastmarketingacademy.com/podcast-marketing-trends-explained

Roast My Podcast: https://www.youtube.com/@podcastmarketingacademy

CONNECT WITH CHERYL LAU

Website: https://cheryllau.com

YouTube: https://www.youtube.com/@cheryltheory

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

WORK WITH CHERYL LAU

I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities.

I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward.

Here are 3 ways we can work together:

✨ 1:1 Editorial Podcast Production

✨ Corporate Podcast Producing & Consulting

✨ Hosting for Corporate Shows

Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery

CONTACT

Please email [email protected] for business inquiries.

When Rae Fung started her coaching business, older male mentors in the speaking industry told her she needed to dress more professionally to be taken seriously. She ignored them. She showed up the way she wanted. People with decades more experience - including a billionaire - paid her to coach them.

But getting there wasn't linear. There was a season where she stopped posting for six months. Her revenue dropped. She had to ask herself what she actually needed - creatively, emotionally, mentally - before she could show up again.

Rae is a coach and speaker who works with rising leaders on owning their voice. She's coached corporate directors, trained global teams, and hosted Singapore's first ever live in-person talk show. In this episode, we revisit one of her earliest videos - the one where she was trying to look like an expert before she felt like one - and talk about what actually builds the kind of presence that makes people pay you.

Her research-backed insight: over 80% of first impressions come down to just two things - how competent and how warm you feel in someone's presence. Most people only practice one.

TIMESTAMPS

(00:00) Introduction

(01:31) The role of content in Rae's business

(03:23) The stages of Rae's business

(06:57) Reviewing Rae's past content

(10:46) Newbie coach vibes

(15:06) How to develop substance

(20:20) Being proud of past you

(21:51) When business feels misaligned

(25:57) Inspired and strategic content

(31:58) Professionalism vs authenticity

(41:20) Actionable takeaways

CONNECT WITH RAE FUNG

Newsletter: https://sendfox.com/raefungx

Instagram: https://www.instagram.com/raematrix

LinkedIn: https://www.linkedin.com/in/raefung

Blog: https://raefung.com/blog

CONNECT WITH CHERYL LAU

Website: https://cheryllau.com

YouTube: https://www.youtube.com/@cheryltheory

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

WORK WITH CHERYL LAU

I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities.

I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward.

Here are 3 ways we can work together:

✨ 1:1 Editorial Podcast Production

✨ Corporate Podcast Producing & Consulting

✨ Hosting for Corporate Shows

Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery

CONTACT

Please email [email protected] for business inquiries.

Ruby Lin signed her first client three days after her first ever Instagram post. A month later she had her first 5k month. Three months in, she hit 10k. She has never been consistent on social media.

Before building her coaching business, Ruby was a founding team member of an AI startup that exited in 2022. She spent over a decade in sales - cold calling, door knocking, securing $10M+ in deals with brands like IKEA and UBC. When she started coaching, she didn't lean on content. She leaned on the sales skills she'd already spent years building.

Her "Ruby Rants" series on Instagram became something of a cult phenomenon - fans watching 31 consecutive story clips at a time. She posted it when she felt like it. She still signed clients.

In this episode, we revisit one of her earliest Instagram videos and talk about what actually drives sales when you're not showing up every day - and what gets lost as creators mature and "professionalize" their way out of the raw voice that built their audience in the first place.

TIMESTAMPS

(00:00) Introduction

(01:50) Inconsistency in Ruby's content

(03:27) Growing the business despite being inconsistent

(05:24) Creating 10k in the first 90 days

(09:24) Different stages of Ruby's business

(12:40) Prioritizing Instagram

(16:27) Who LinkedIn is for (and NOT for)

(20:17) Novelty creates consistency

(21:48) Reviewing Ruby's past content

(28:43) Commenting on Ruby's past content

(30:17) Bashing on your industry

(33:23) Critiquing your industry

(36:40) Advantages of taking your time

(38:32) Experimentation

(40:40) Being proud of your work

(42:21) Being a hidden gem

(45:05) Actionable takeaways

(48:27) Free resource for entrepreneurs

CONNECT WITH RUBY LIN

Newsletter: https://bit.ly/bombassnews-cheryl-pod

[Private] Podcast: bit.ly/salesbrainpod

Instagram: https://www.instagram.com/rubysparks.co

CONNECT WITH CHERYL LAU

Website: https://cheryllau.com

YouTube: https://www.youtube.com/@cheryltheory

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

WORK WITH CHERYL LAU

I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities.

I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward.

Here are 3 ways we can work together:

✨ 1:1 Editorial Podcast Production

✨ Corporate Podcast Producing & Consulting

✨ Hosting for Corporate Shows

Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery

CONTACT

Please email [email protected] for business inquiries.

Welcome to EDIT HISTORY - A show where successful entrepreneurs and creators revisit, review, and roast the content that got them to where they are today.

CONNECT WITH CHERYL LAU

Website: https://cheryllau.com

YouTube: https://www.youtube.com/@cheryltheory

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

WORK WITH CHERYL LAU

I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities.

I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward.

Here are 3 ways we can work together:

✨ 1:1 Editorial Podcast Production

✨ Corporate Podcast Producing & Consulting

✨ Hosting for Corporate Shows

Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery

CONTACT

Please email [email protected] for business inquiries.

Launching in January 2025: EDIT HISTORY | Successful entrepreneurs and creators revisit, review, and roast the content that got them to where they are today

Stay tuned 👀

Connect with Cheryl Lau

Website: https://cheryllau.com/

YouTube: https://www.youtube.com/@cheryltheory

Newsletter: https://cheryllau.com/email

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Free Resource for Entrepreneurs

THE AUDIT: Build a differentiated and timeless body of work

- Audit 9 different parts of your body of work

- Identify the specific areas you can improve on right away to set your business apart from the rest

Get the Audit here: https://cheryllau.com/audit

Contact

Please email [email protected] for business inquiries.

On episode 193 of The Thought Leader Club Podcast:

- Delivering on what you said yes to

- Growth is uncomfortable

- Stretching your capacity and creating more opportunities

Connect with Cheryl Lau

Website: https://cheryllau.com/

YouTube: https://www.youtube.com/@cheryltheory

Newsletter: https://cheryllau.com/email

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Free Resource for Entrepreneurs

THE AUDIT: Build a differentiated and timeless body of work

- Audit 9 different parts of your body of work

- Identify the specific areas you can improve on right away to set your business apart from the rest

Get the Audit here: https://cheryllau.com/audit

Contact

Please email [email protected] for business inquiries.

On episode 192 of The Thought Leader Club Podcast:

- Saying yes to an opportunity even if you don't think you're qualified

- When practical obstacles get in the way of an opportunity you want

- Filling in your own gaps and being proactive with your learning and development

Connect with Cheryl Lau

Website: https://cheryllau.com/

YouTube: https://www.youtube.com/@cheryltheory

Newsletter: https://cheryllau.com/email

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Free Resource for Entrepreneurs

THE AUDIT: Build a differentiated and timeless body of work

- Audit 9 different parts of your body of work

- Identify the specific areas you can improve on right away to set your business apart from the rest

Get the Audit here: https://cheryllau.com/audit

Contact

Please email [email protected] for business inquiries.

COWORK & CHILL with Cheryl (CCC) - A personalized and strategic 1:1 content creation experience

Becoming recognized for your thought leadership starts with having a substantial, compelling, and consistent body of work.

In CCC, you'll get in-depth feedback on not just the content you're writing during our coworking session, but also how this piece fits into your body of work and thought leadership strategy at large.

For the program details: https://cheryltheory.com/ccc

To book a discovery call: https://cheryltheory.com/discovery

Connect with Cheryl Lau

Website: https://cheryllau.com/

YouTube: https://www.youtube.com/@cheryltheory

Newsletter: https://cheryllau.com/email

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Free Resource for Entrepreneurs

THE AUDIT: Build a differentiated and timeless body of work

- Audit 9 different parts of your body of work

- Identify the specific areas you can improve on right away to set your business apart from the rest

Get the Audit here: https://cheryllau.com/audit

Contact

Please email [email protected] for business inquiries.

How does someone go down the unconventional career path of building a global community of over 2300+ entrepreneurial and creative women from the Asian diaspora?

That is what Emily Fang unpacks on episode 191 of The Thought Leader Club Podcast as part of the "Quit Story" series.

Topics we touch on include:

• Feeling not good enough but still proactively take steps to try new things and create your dream life

• The challenges and failures while building the Asian Wander Women global community

• Finding support and continuing to move forward when your loved ones don't support your decisions

About Emily:

Emily is the Co-Founder of Asian Wander Women Media and community, a tight knit Facebook group of 2300+ entrepreneurial and creative women from the Asian diaspora. Many are remote entrepreneurs, coaches, creators, and more. She is also known as The Fang Girl, a content creator on YouTube that talks about travel and remote work, with the belief that working abroad or building a business is similar to a self-guided MBA. She previously worked at Google, OmniSci, and Stripe building online communities and running operations. Nowadays, she rotates her time between Taipei and San Francisco.

Connect with Emily:

YouTube: https://www.youtube.com/@TheFangGirl

Instagram: https://www.instagram.com/emilyifang

Asian Wander Women Community: https://www.facebook.com/groups/asianwanderwomen