EDIT HISTORY

Creating value for your audience via your content - We already KNOW that's what we need to know… But what does "value" look like? That's what we will explore in this episode.

On episode 180 of The Thought Leader Club Podcast:

- A personal anecdote on how my story impacted someone... And vice versa

- Value is not limited to just educational content and how-to tips

- If you're thinking: Is doing all this work even worth it when no one seems to care? Am I even really helping anyone? What's the point?

Connect with Cheryl Lau

Website: https://cheryllau.com/

YouTube: https://www.youtube.com/@cheryltheory

Newsletter: https://cheryllau.com/email

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Free Resource for Entrepreneurs

THE AUDIT: Build a differentiated and timeless body of work

- Audit 9 different parts of your body of work

- Identify the specific areas you can improve on right away to set your business apart from the rest

Get the Audit here: https://cheryllau.com/audit

Contact

Please email [email protected] for business inquiries.

The first step to becoming known for your thought leadership is to make a decision on what you want to become known for, then start to build a strong and compelling body of work around that exact topic.

On episode 179 of The Thought Leader Club Podcast:

- Your story, perspectives, and expertise + skills contribute to your "source credibility"

- A thought leadership case study

- What you *think* you're supposed to be known for vs what you truly want to be known for

Connect with Cheryl Lau

Website: https://cheryllau.com/

YouTube: https://www.youtube.com/@cheryltheory

Newsletter: https://cheryllau.com/email

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Free Resource for Entrepreneurs

THE AUDIT: Build a differentiated and timeless body of work

- Audit 9 different parts of your body of work

- Identify the specific areas you can improve on right away to set your business apart from the rest

Get the Audit here: https://cheryllau.com/audit

Contact

Please email [email protected] for business inquiries.

This episode looks at how I leveraged thought leadership and mindset to sell my offer and sign clients in my coaching business.

On episode 178 of The Thought Leader Club Podcast, we cover:

- The mindset highs and lows behind the launch of my signature program: The Thought Leader Club

- A deep dive into the mindset behind the marketing assets for the launch (Instagram, podcast, and email sales content)

- The mindset you need to build thought leadership and grow your business

Connect with Cheryl Lau

Website: https://cheryllau.com/

YouTube: https://www.youtube.com/@cheryltheory

Newsletter: https://cheryllau.com/email

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Free Resource for Entrepreneurs

THE AUDIT: Build a differentiated and timeless body of work

- Audit 9 different parts of your body of work

- Identify the specific areas you can improve on right away to set your business apart from the rest

Get the Audit here: https://cheryllau.com/audit

Contact

Please email [email protected] for business inquiries.

This episode looks at how I leveraged thought leadership and becoming known for something to sell my offer and sign clients in my coaching business.

On episode 177 of The Thought Leader Club Podcast, we cover:

- A behind-the-scenes breakdown of a launch where I sold a new, one-time offer (The Podcast Club group program)

- The results of the launch, what worked, and what resonated with my clients

- Leveraging thought leadership to launch your offer and build your business

Connect with Cheryl Lau

Website: https://cheryllau.com/

YouTube: https://www.youtube.com/@cheryltheory

Newsletter: https://cheryllau.com/email

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Free Resource for Entrepreneurs

THE AUDIT: Build a differentiated and timeless body of work

- Audit 9 different parts of your body of work

- Identify the specific areas you can improve on right away to set your business apart from the rest

Get the Audit here: https://cheryllau.com/audit

Contact

Please email [email protected] for business inquiries.

The Content Bank is a tool I use to create structure in my business, content, and marketing

On episode 176 of The Thought Leader Club Podcast, we cover:

- What a Content Bank is

- What to include in your Content Bank

- How to use your Content Bank

Connect with Cheryl Lau

Website: https://cheryllau.com/

YouTube: https://www.youtube.com/@cheryltheory

Newsletter: https://cheryllau.com/email

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Free Resource for Entrepreneurs

THE AUDIT: Build a differentiated and timeless body of work

- Audit 9 different parts of your body of work

- Identify the specific areas you can improve on right away to set your business apart from the rest

Get the Audit here: https://cheryllau.com/audit

Contact

Please email [email protected] for business inquiries.

How do you keep moving forward when you're struggling with comparisons and feeling unsuccessful in your life & business? This is exactly what we'll unpack in this episode.

On episode 175 of The Thought Leader Club Podcast, we cover:

- Comparisons with other entrepreneurs or with your past success

- How to keep moving forward when you feel behind and unsuccessful in your business

- A recent example of how I failed in my business and felt behind compared to other entrepreneurs and my past success

Connect with Cheryl Lau

Website: https://cheryllau.com/

YouTube: https://www.youtube.com/@cheryltheory

Newsletter: https://cheryllau.com/email

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Free Resource for Entrepreneurs

THE AUDIT: Build a differentiated and timeless body of work

- Audit 9 different parts of your body of work

- Identify the specific areas you can improve on right away to set your business apart from the rest

Get the Audit here: https://cheryllau.com/audit

Contact

Please email [email protected] for business inquiries.

THE THOUGHT LEADER CLUB (TLC): A 3-month 1:1 program to build thought leadership

✨ In TLC, we will create a thought leadership strategy to help you step into this identity both online and offline

✨ In 3 months, you will take concrete steps to become known for your unique thought leadership, create a 1-3 year plan centered around your thought leadership, and also embody this mindset and lifestyle outside of your business

Get all the details: https://cheryltheory.com/tlc

You can schedule a discovery call here: https://cheryltheory.com/discovery

This episode touches on solo podcasting tips to help you get more podcast listeners and create a successful podcast.

On episode 174 of The Thought Leader Club Podcast, we cover:

- 2 Podcast content strategies I'll be focusing more on as a podcaster

- 2 Podcast distribution strategies I'll be continuing to double down on

Connect with Cheryl Lau

Website: https://cheryllau.com/

YouTube: https://www.youtube.com/@cheryltheory

Newsletter: https://cheryllau.com/email

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Free Resource for Entrepreneurs

THE AUDIT: Build a differentiated and timeless body of work

- Audit 9 different parts of your body of work

- Identify the specific areas you can improve on right away to set your business apart from the rest

Get the Audit here: https://cheryllau.com/audit

Contact

Please email [email protected] for business inquiries.

On episode 173 of The Thought Leader Club Podcast, you'll hear a replay of our 2024 Masterclass: How to be Prolific and Consistent (On just 0-2 hours a day)

The most common question I get is "Cheryl, how do you do it all? How do you balance it all and still get everything done?" In fact, my most downloaded podcast episode in 2023 was Episode 108: How to Structure Your Week as a Side Hustler

Needless to say, my peeps are high achievers who want to do it all - They want to attract cool opportunities (ex: Paying clients, speaking gigs, etc) AND still be able to make time for the non-work parts of their life that matter to them.

I've made this happen by becoming prolific and consistent in building a body of work and becoming known for my unique thought leadership.

Here's how I define the following:

Prolific = Rather than focusing on the quantity of content, I care more about staying top of mind because of the quality and substance of your output (i.e. The depth, caliber, and value that you're embedding in your body of work)

Consistent = This refers to whether your audience can rely on you to show up week after week

This is precisely what I want to help you with inside this comprehensive masterclass.

Connect with Cheryl Lau

Website: https://cheryllau.com/

YouTube: https://www.youtube.com/@cheryltheory

Newsletter: https://cheryllau.com/email

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Free Resource for Entrepreneurs

THE AUDIT: Build a differentiated and timeless body of work

- Audit 9 different parts of your body of work

- Identify the specific areas you can improve on right away to set your business apart from the rest

Get the Audit here: https://cheryllau.com/audit

Contact

Please email [email protected] for business inquiries.

Being a successful Asian podcaster is a relatively new career path. It is an interesting yet complex experience that is still underexplored. As Asian podcasters, it is collectively time for us to step up to the plate and lead first to share our story, experiences, and perspectives to create positive change in this world.

On episode 172 of The Thought Leader Club Podcast, we cover:

- Lessons from speaking at Podfest Asia (Philippines, 2024)

- Sharing your point of view as an Asian podcaster

- Thinking bigger and stepping up your game as an Asian podcaster

Connect with Cheryl Lau

Website: https://cheryllau.com/

YouTube: https://www.youtube.com/@cheryltheory

Newsletter: https://cheryllau.com/email

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Free Resource for Entrepreneurs

THE AUDIT: Build a differentiated and timeless body of work

- Audit 9 different parts of your body of work

- Identify the specific areas you can improve on right away to set your business apart from the rest

Get the Audit here: https://cheryllau.com/audit

Contact

Please email [email protected] for business inquiries.