ALLi Campaigns Manager Matty Dalrymple speaks with Kathy Meis, founder and CEO of Bublish, about editing with your audience in mind. Kathy explains why authors should view their books as gifts to readers, designed to evoke specific emotions and experiences. She advises stepping back from the manuscript, studying the market, and understanding comparable titles to better position a book. Kathy also highlights the value of knowing your genre, reading reviews, and seeking editorial feedback to align with reader expectations.

Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally.

Sponsors

This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote.

This podcast is also sponsored by Gatekeeper Press, the all-inclusive Gold Standard in Publishing, offering authors 100% rights, royalties, satisfaction and worldwide distribution. Gatekeeper Press, Where Authors are Family.

About the Host

Matty Dalrymple podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author. She has written books on the business of short fiction and podcasting for authors, and her articles have appeared in Writer’s Digest magazine. She serves as the campaigns manager for the Alliance of Independent Authors. Matty is also the author of the Lizzy Ballard Thrillers, beginning with Rock Paper Scissors; the Ann Kinnear Suspense Novels, beginning with The Sense of Death; and the Ann Kinnear Suspense Shorts, including Close These Eyes. She is a member of International Thriller Writers and Sisters in Crime.

About the Guest

Kathy Meis is the founder and CEO of Bublish, a complete publishing and marketing solution for self-publishers. As a veteran developmental editor and ghostwriter, Kathy has guided many books to Wall Street Journal, USA Today, Barnes & Noble, and Amazon bestseller status. With more than thirty years of experience in media and publishing, she is a sought-after expert on independent publishing, book marketing, and author branding. She has spoken at BookExpo America, Women in Media, GrubStreet, PubSmart, the San Francisco Writers Conference, ALLi’s SelfPubCon, and the Women in Publishing Summit. You can find Bublish on the web, LinkedIn, X, Instagram, and Facebook.