Enrollment is shrinking, competition is rising, and public school districts can no longer rely on geography alone to fill seats. In this episode, Mateo sits down with Matt Coats, Chief Evangelist at SchoolMint, to explore why K–12 leaders must adopt a true recruitment and sales mindset.
They discuss enrollment friction, the data gaps districts face, why marketing the district brand is not enough, and how individual schools must actively compete for families in today’s school choice environment.
If you care about enrollment strategy, district sustainability, or the future of public education, this conversation is for you.