EdTech Marketing Podcast

In this episode of the EdTech Marketing Podcast, our host, Mateo Elvira, is joined by special guests Jacob Kantor and Brett Roar, founders of Edlit, a consultancy focused on bridging the gap between edtech companies and educational institutions. They delve into the discussion of the broken procurement process in education and how edtech companies can effectively navigate the complexities of engaging with educators and administrators. Jacob and Brett share their insights on developing genuine relationships with decision makers, the challenges of accessing the right people, and the importance of valuing educators' time during pitches and interactions. They also shed light on Edlit's mission to empower districts through learning, innovation, and technology, and highlight the value of thoughtful, conversations rather than mere sales pitches. Tune in to this insightful episode to discover valuable strategies for successful engagement between edtech companies and education leaders.

In this episode, Mateo Elvira and guest Larry Ricca discuss the evolution of EdTech and the unique tutoring model offered by Intervene K-12. Larry shares insights into their approach, their current district partners, and valuable advice for K-12 administrators evaluating tutoring solutions in 2024. If you're interested in the latest trends in EdTech marketing and innovative approaches to student intervention, you won't want to miss this episode.

In this episode of the EdTech Marketing Podcast, host Mateo Elvira interviews Stephanie Nislow, the CEO and founder of Ogstar Reading. Stephanie shares her journey from being a teacher to becoming a passionate advocate for helping struggling readers, particularly those with dyslexia, through the Orton Gillingham approach. They discuss the impact of Ogstar in various school districts and the positive feedback from teachers and parents. Stephanie also provides insight into the effectiveness of Ogstar for dyslexic students and English language learners. If you're interested in learning more about leveraging the science of reading in your classrooms, this episode is a must-listen.

In this episode of the Ed Tech Marketing podcast, host Mateo Elvira interviews Demetra Mallios, the founder and CEO of Puberty, a groundbreaking edtech startup focused on revolutionizing health education. Dimitra shares her inspiring journey from working at Adidas in Europe to identifying a critical gap in health education and founding Puberry. Discover the shocking state of sexual education in the US, the impact of Puberry's gamified curriculum, and how they're empowering youth to feel prepared, supported, and confident. Join us in this insightful conversation about the future of health education and Puberry's mission to make a positive change.

In this episode of the EdTech Marketing Podcast, host Mateo Elvira welcomes Conni Francini, an EdTech expert with extensive experience in education and product development. Connie shares insights on developing successful EdTech products by focusing on the "why" behind the product rather than just the "what." Drawing from her background, Conni discusses the importance of understanding the education landscape, seeking early feedback, and aligning products with market needs. Listen in as Conni's expertise provides invaluable guidance for EdTech founders striving to create meaningful solutions that resonate with educators and students alike.

In this episode, host Mateo Elvira sits down with Vishal Goenka, founder of 2Sigma School. Discover how Vishal's tech journey led him to make computer science accessible to high schoolers. Dive into the importance of early exposure to coding, bridging the education gap, and transforming students' perceptions. Tune in for insights into the innovative EdTech strategies empowering the developers of tomorrow.

Join host Mateo Elvira in this episode of the "EdTech Marketing" podcast as he sits down with Grant Hathaway, the CEO of STEM Forged.

Discover the exciting world of eSports and game-centered learning, and how STEM Forged is revolutionizing education through innovative game design programs for schools.

In this episode, we have a special guest, Jacob Kantor, an industry expert with over 15 years of experience in the education sales space. Join us as we delve into Jacob's remarkable journey from professional sales in EdTech to his current role as a consultant, supporting startups and founders in the industry.

In this episode of the EdTech Marketing Podcast, host Mateo Elvira sits down with Lindsay Semevolos, a senior project manager and video content specialist from Partner in Publishing. Lindsay shares her valuable insights on creating impactful video content for EdTech startups. From marketing promotional videos to how-to guides and testimonial videos, Lindsay walks us through the process of coordinating video projects from start to finish.

We discuss the importance of understanding clients' goals and target audience, as well as the iterative nature of video production. Lindsay highlights the role of video in today's marketing landscape, explaining how it catches viewers' attention and conveys information more effectively than written content.

During Our conversation, Lindsay recommends two essential tools for video production: Frame.io, a platform that facilitates editing and collaboration, and rev.com, an AI-powered transcription service that helps identify key moments and quotes in interviews.

If you're an EdTech organization looking to leverage the power of digital marketing, this episode offers valuable insights and practical tips to enhance your video content strategy. Tune in to learn from Lindsay's expertise and discover how video can elevate your EdTech marketing efforts.

In this episode of the EdTech Marketing Podcast, host Mateo Elvira welcomes Gabriela Lozano, an independent EdTech consultant with a passion for top-of-funnel sales and customer retention. Gabby shares her journey into the world of EdTech and discusses the importance of customer success beyond the initial sale. They delve into the challenges faced by early-stage EdTech companies and provide valuable insights on how to bridge the gap and build strong relationships with customers, even with limited resources. The conversation also explores the unique aspects of the EdTech sales cycle and strategies for navigating it effectively. Gabby offers practical advice for startups, including the use of automation, video emails, and curated messaging to drive success. If you're looking to leverage the power of digital marketing in the EdTech industry, this episode is a must-listen. Tune in and gain actionable tips to boost your EdTech organization's growth and customer satisfaction.

Connect with Gaby: https://www.linkedin.com/in/karlalozano/