EdTech Marketing Podcast

Kevin saw his younger sister struggling to build study groups and collaborate with others as a student during the pandemic.  While noticing this problem he was enrolled as a PHD student and UC Riverside.  In this episode Kevin shares what led him to build a SaaS startup, and his challenges with building a company while being a full time graduate student.

Neoboard App Website: https://neoboardapp.com

Connect with Kevin on LinkedIn: https://www.linkedin.com/in/the-educator/

Small Giants: Companies That Choose to Be Great Instead of Big

Author Bo Burlingham joins me live on the EdTechMarketing Podcast to chat more about the story behind Small Giants, and what inspired him to write the book and learn more about these types of businesseses.

Hope this inspires you to think about WHY your company exists, and what you define as building a 'Great' company

Purchase the Book HERE: https://www.amazon.com/gp/product/1591841496/ref=as_li_tl?ie=UTF8&camp=1%85

Website: https://smallgiants.org/

LinkedIn: https://www.linkedin.com/company/small-giants-community/

Should schools consider themselves to operate like a standard business?  But what is their offering or service?  Today I had Schola CMO, Carlos Melendez on the podcast to share more about how K12 organizations can leverage the power of digital marketing and lead generation strategies used by B2B companies to help their school attract, retain, and recruit new students across the United States.

Connect with Carlos: https://www.linkedin.com/in/carlosmelendezm/

Schola: The School Matching Tool for Pre-K thru 12 https://www.schola.com/

Always love networking and connecting with other EdTech Startups.  Had the pleasure of connecting with Pashan Sidhwa & Jai Mansukhani who happen to be building an EdTech startup while being enrolled as full time college students!

The Ace It app declutters your college experience by making studying more efficient without compromising on your social experience.

It brings you a smart amalgamation of working hard as well as smart. We use organized intelligent software to cater to students regardless of their age or educational background from tutoring, AI learning, external study resources, we’ve got you covered.

Learn more at: https://ace-it.app/

https://www.linkedin.com/in/jai-mansukhani-b748b1142/

https://www.linkedin.com/in/pashan-sidhwa-2783521aa/

I met Luke Eggebraaten on LinkedIn nearly a year ago as we both are relatively new to the world of entrepreneurship and agency marketing. Luke runs a Digital Marketing agency exclusively for Excavation companies.  In this episode we talk about our experiences jumping into our craft full time, how we overcome specific challenges of providing ROI to our clients, and hope to inspire anyone out there who is equally as passionate about building a marketing agency in todays age.

https://www.linkedin.com/in/luke-eggebraaten/

https://www.phasermarketing.com/

Had the pleasure of speaking with Samantha Hall, Growth Product Manager at ClassTag.  Sam started her EdTech career as a teacher for Marion County Public Schools.  In today's episode we chat about how her classroom experience has helped her become a better Marketer and apply her experiences to create a meaningful solution over at ClassTag.

Follow Sam on LinkedIn: https://www.linkedin.com/in/sam-hall522/

Jeff See and I connected on LinkedIn and discovered that he has worked in Education for a large portion of his career.  Thought his insights around how K12 Districts make buying decisions would be extremely valuable for the community.  How many sales emails does Jeff get on a daily basis?  What sparks him to make time to take a demo of a SaaS solution?  How long does it take from the initial discovery call to the final steps of implementation?  All of these questions will be answered!  Jeff is also on the hunt for his next SaaS opportunity in Customer Success.  You can find Jeff on LinkedIn here: https://www.linkedin.com/in/jeffrey-see-weston/

Had the amazing, energetic, and inspiring Stella Ikhnana on this week's episode!  Stella spent 10 years of her career as a frontline educator, specifically in special education at Glenview Public School District.  She is now a Customer Success Specialist at Stellar Synergy LLC.  Stella shares her in-classroom experience, shares feedback for other EdTech organizations, and the pressing challenges of working in Education in 2022.  Connect with Stella on LinkedIn: https://www.linkedin.com/in/stella-ikhnana/

Virtual reality is a simulated experience that can be similar to or completely different from the real world. Applications of virtual reality include entertainment, education, and business.  Interplay Learning is taking technical education to a whole new level using Virtual Reality Headsets such as the Oculus Quest 2.  

Austin, TX-based Interplay Learning is the leader in Virtual Reality (VR) training & education for the skilled trades such as Plumbing, HVAC, and more!  

Emily Thompson, Head of Demand Generation shares what the team is building, discusses the cutting edge technology available to modern consumers, and tips for strategizing marketing content for young and growing Edtech startups.  

Connect with Emily here: https://www.linkedin.com/in/emily-slaughter-thompson/ Signup for Interplay Learning: https://www.interplaylearning.com/

24 months ago, Victoria saw her youngest brother almost fail his sophomore year of high school due to lack of time management education.  She made a post on LinkedIn that connected us, and had to have her share her story on why she started Viinko.

Viinko provides an academically informed structure that helps students build essential executive functioning skills.

Victoria shares more about the evolution of agenda planners, and what she has learned building a startup in the growing K12 EdTech market.

Connect with Victoria here: https://www.linkedin.com/in/victoria-kinnealey-3a28774a/

Website: https://viinko.org/