Education content is boring, we all know it. But how can we use it to cultivate an audience and improve our brand image. Resource Mark’s Website Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: 00:00:02:07 – 00:01:05:13 Unknown Tell the editor your name and the website that we’re going to put in the show notes here. My name is Mark Sullivan and the website is Homeowner Dash Handbooks. Who are you ready to rock? Yes, to anyone. 00:01:09:21 – 00:01:28:18 Unknown So how do you attract new business? You constantly don’t have to chase it. Hi, I’m Mike Webmaster Real Estate Marketing Dave and this podcast is all about building a strong personal brand. People have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It’s your job to remind them. 00:01:28:23 – 00:01:37:23 Unknown Let’s get started. 00:01:41:03 – 00:01:58:20 Unknown What’s up? Ladies and gentlemen, welcome to the episode of the Real Estate Marketing Dude Podcast. Folks we’re going to be chatting about today is and I’m basically going to dedicate the rest of this year to is being different, standing out, getting ahead, doing things differently. You’re going to have to work a little bit harder in this type of marketplace. 00:01:58:20 – 00:02:16:02 Unknown And because of that, I mean, you’re going to do things that you probably weren’t used to doing. And when the market shifts, you have to shift with it. The ones who will stay and remain complacent are the ones who get their ass kicked in times like these. But on the flip side of that, I don’t mean to be all doom and gloom because there’s nothing but opportunity in shifts like this as well. 00:02:16:02 – 00:02:32:21 Unknown At the same time. And it’s only during a shift that you really build share market share, you build brand, you build huge opportunity because the shifts are when businesses are made really it’s very hard to get ahead when everything is going well and everyone else is crushing it around you. But it’s very easy to get ahead when nobody else is. 00:02:33:02 – 00:02:50:19 Unknown But you need to know where that opportunity is going to be at so we’re going to, you know, going forward, this is the second half of the year in 2014 and dedicate the rest of the year to sort of just standing out better serving. How do you become a better agent, a better lender? Why should people shoot, you know, choose, use what makes your shit not stink? 00:02:51:12 – 00:03:10:20 Unknown Why are you the bottom? Why do people need to call you like that’s a week? That’s that. That’s what we want to chat about. So I’m bringing on a past client friend, known him for a couple of years and he’s a mortgage broker right now and you know, obviously mortgage brokerage business is down across the board. Right. So, however, he didn’t stop. 00:03:10:20 – 00:03:30:00 Unknown He kept working harder and harder. And I seen him working on this project that he’s been building and whatnot, and I want him to come share his experience. But in short, what we’re going to be chatting about today is how do you use education and how does that work within the buying cycle? A lot of times I see a lot of realtors try to create content and they try to create education, but it just falls on deaf ears. 00:03:30:00 – 00:03:46:23 Unknown It never really works. They make a video or they make a post. They do it on Facebook and then it dies in the newsfeed and everyone forgot who the fuck they were or what the fuck they talked about. So how do you leverage education to convert, attract and get more business ultimately? So without further ado, let’s go ahead and introduce our guest, Mr. Mark Sullivan. 00:03:46:23 – 00:04:16:08 Unknown What’s up, Mark? Hey, what’s going on? Mike Thanks for having me. Why don’t you tell everybody a little bit about who the hell you are, where you at, and what are we going to be talking about today? Yeah, absolutely. My name is Mark Sullivan. I run a mortgage team out of Nashville, Tennessee, licensed in most of the Southeast and eight different states and built my business on the back of educating clients. 00:04:16:08 – 00:04:43:23 Unknown Right. Making sure that my clients, my clients stuck with me because of the education that I provide and the value that that I provide to my clients. So tell me about you. Obviously, you do a lot with real estate agents, I’m assuming. Right. So you work with a lot of real estate agents and I’ve never really it’s crazy because we create a lot of videos, guys. 00:04:43:23 – 00:05:00:16 Unknown We’ve done over 4000 videos like a scene every type of video could possibly create about real estate in space. And I can tell you that when you’re creating videos on education, they’re usually the least engaged pieces of content that you’ll create, right? So if I create a video on the home buying process, I might get like ten views on that thing, right? 00:05:00:22 – 00:05:22:04 Unknown But if I create a video about me dancing in a in an elf outfit at a listing, I’m going to get like 30 500,000 views on that video. But why is there a difference in content and it’s not that one’s bad or the other, it’s just on you need to know. On how to use the content. Some of the most important content that you guys should have and everyone should have is education about why the fuck you’re an expert? 00:05:22:11 – 00:05:44:24 Unknown Like Who the fuck are you and why should I let

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