Educated Artistry

Have you ever wondered what lash brands are thinking during a million-dollar launch? Do you wish you could hear from someone at the top of the industry on how they think the coronavirus can impact the lash industry? Do you wish you could get free advice on marketing your business from someone that is head of marketing for a wildly successful lash brand? Well my friend, today is your lucky day! Last week we talked with Jamie Butler, the head of marketing for one of the biggest, if not THE biggest lash brands in the UK, Lashbase. He gave us a peak into the mindset that it takes to weather a million dollar launch in a new country, with family, while handling the occasional hiccup, like renting a shitty Airbnb (like literally), getting sick from crappy hotel food, not being able to use their bank account to pay for large inventory orders, to bigger unforeseen things like launching during the coronavirus outbreak and how it's impacting the industry. We also talked about the products that he is excited to launch here in the states and what he wants lash artists to know about the brand that sets them apart. As a marketing expert, I am sure you are wondering what he thinks we could be doing to improve our own marketing efforts for our lash businesses. We covered this too! Sit back, hit play and enjoy. We sure did.

Subscribe to learn more about the launch of Lash Base US by joining the email list at www.lashbase.com

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For $25 off your 360 photography email [email protected] with EDUCATED ARTISTRY 360 in the subject line

What is the coronavirus and how can it potentially impact the lash industry? This past week, we spent time chatting with six different lash brands to gain their perspective on how the virus could impact the industry, as well as researching some facts about the virus itself and how it might affect the economy, our health, lash supplies and the cash in your pocket. Today we'll be sharing the information that we've learned, talking about how you can protect yourself, prepping for the possibility of cancelations, managing your inventory and our own personal opinions on the coronavirus. This episode is all about information and to get you thinking of the possibility of these topics, so you can have a plan if any of these things start to unfold. By all means, we are not trying to cause any type of panic or fear. We encourage you to do your own research and draw your own conclusions. You'll never regret being prepared and that's all we want people to start thinking about.

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We have talked about how professional images can help set you apart from the competition but have you ever thought of using video to help grow and promote your business? Today we dive deep into the topic with the Megan Rayo, the owner of two video production companies – Electric Beauty Pro and Lightning Creative. We covered everything from how videos help your website SEO, how they can help you gain more clients, what to shoot, how to prepare, how much you should budget and what to expect the day of your video shoot. We even threw in some statistics on how well video marketing does compared to other types of marketing and if you get nervous on camera, we've got tips for that too. Showing your skills, services, testimonials and more in using a video is so powerful and more accessible than you might think. If you've been looking for a new way to show off those things or other ideas, this episode is definitely for you. Megan is also offering a discount for listeners!

Promo for our listeners!

$25 off 360 photos of your space by Megan can be booked at www.electricbeautypro.com

Follow Megan: https://instagram.com/electricbeautypro

Email Megan: [email protected]

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Last week we dropped the first part of our series, talking all about what to post on your Instagram page and who to post it for. This week we are talking about how you tie this all together with your content shoots. Get out a notebook and take some notes, because we are covering everything from what to shoot, how to pick your photographer, prop lists, shot lists and more.

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It's a simple question but one that we feel should be contemplated more before creating your social media content. You have to know who you are talking to in order to bring them value. You have to remind yourself why you created your social media accounts. More often than not, we get into this pattern of creating content that other lash artists will like, when we are really wanting to use our platforms to build a clientele or bring value to our existing clientele. If you are using your social media platforms to gain more lash artist followers because you are shifting into becoming an educator or a trainer in any capacity, or maybe you are launching a new product or blog, that's great but if you have no interest in doing that and you really want to focus on serving your clients, as in those getting the services, then you really need to focus on creating content that connects with them.

Sounds easy, right? Don't worry, we break it all down in this episode – from how to identify who your audience is, your ideal client, ideas for valuable content that your clients will find beneficial and how to tie all of this to your marketing.

This is a two-part series. Next week we will talk about how you use all of this information to get the most out of your content shoots!

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Today we are so excited to have Tasha of Lash Baby back on the podcast! We are following up with her to hear what she has learned since launching her line. She walks us through the ups and downs from pre-launch to now and boy has it been quite the experience. If you have ever wondered what happens behind the scenes during this process, Tasha gives an open, honest and very transparent interview on all the things! Tasha also talks about new items that she has added to her line, what she is adding to her trainings and marrying her best friend in Mexico. We learned so much listening to Tasha's journey and we are so grateful that we get to share her story with all of you.

Learn more about Tasha, her products and her trainings at -

www.thelashbabyshop.com

Follow Tasha -

https://instagram.com/lashbabyportland

Today is the last day of January and we wanted to check in to see how your 2020 goals are coming along? Did you know that statistics show that 80% of people's resolutions fail by February? February people! Not to worry, if you have fallen off the wagon, we are sharing how our morning and evening routines are helping us stay on track to reach our goals. It truly matters how you start and end each day. We hope this episode helps you find new ways to lead each day with intention, purpose and helps you get back or stay on track with whatever goals you have set for yourself.

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Isn't it funny how we sometimes become our own worst bosses once self-employed? We tend to not give ourselves breaks or lunches to refuel on some of the most essential things needed to thrive - water and food.

In this episode we talk about the starving artist, and while the title has humor in it, we are totally serious about spreading awareness about the effects that dehydration or skipping snacks or meals has on our bodies both short-term and long-term. If you've been in the industry long enough, you can relate to going a 6-8 hour stretch on empty, meaning without a break to properly hydrate or to eat a snack or an actual meal and if you're just getting into this industry, use this as a guide when creating your schedule because breaks and lunches need to be a priority!

Joining us today in this episode is Taylor's longtime friend Kelsey Bushong. Kelsey has a Bachelor of Science in Nutrition and is currently studying for her Masters of Science in Human Nutrition and Functional Medicine. We talked with Kelsey about the toll that dehydration and skipping meals has on our bodies, some ideas on healthy snacks that are easy to prep and store in our studios, as well as how we can improve our water consumption. We hope this episode sheds some light on what we are doing to our bodies, how we can change it and challenges us to make better decisions when it comes to making our nutrition/health a priority.

Follow Kelsey - https://instagram.com/essential_fare

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Pre-mades, its like a bad word in the industry depending on who you ask. Some are for them and a lot are against them, ourselves included…at least we were before we did this experiment. We wondered, are they worth it…the cost, does it save you time or are they really convenient? Like most things, you don't really know until you try, so that's what we did.

Before Thanksgiving Kayla and I did a little experiment. Kayla applied a full set of lashes on me. On one eye, we did the whole lash line with Lash Reality Pre-mades. On the other eye, Kayla hand made each fan with Lash Essential Lashes. Both sides were designed with .07, 6D Wide Fans. We tried our best to make everything the same for both eyes, including the mapping. Afterwards we compared the application differences, the difficulty, if any, working with each product, the costs involved and finally the pros and cons. If you have been curious about working with pre-made fans, this experiment and episode is for you!

Pre-warning, we might just change your opinion.

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In the second half of our two-part series on Adhesive Safety, we dive back into this hot topic with how to protect yourself while lashing during pregnancy, proper ways on storing, replacing and disposing of your adhesive, as well as what happens if you don't.

Tianna also goes into the chemical reactions that happen between your adhesive and the other products you use, like paper tape…ever wonder how that dome shape actually forms on the tape? Lastly, we discuss what a mask can do to protect you and more specifically which masks will protect you and which will not. We hope that you find this information helpful and valuable. Please pass this along to anyone else in the lash industry that could benefit from hearing it. Sharing is caring and we should all be trying to help each other thrive and stay healthy while doing the thing we love, lashing.

Follow Tianna - https://instagram.com/thelashexchange

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