Educated Artistry

We took an unexpected break since the release of our last episode on May 27th. We needed to learn, reflect, process and sit with our feelings but we're still here…we haven't disappeared. We thank all of you for your patience as we navigate our feelings and what the future of our podcast looks like. Today, we want to talk a little about what we have been feeling, what to expect from us and what to not expect from us, moving forward. We send all of you light, love and strength as you navigate your own journeys.

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What if I get sued over Rona? I have to wonder how many of you have had that thought run through your head. I would imagine the chances of getting sued by a client if they contract the nasty little rona virus from you or your studio and they experience any hardships, like getting very sick, getting others very sick, medical expenses, longterm help complications, distress, loss of income from not being able to work and so on, there is a definite possibility that you will find yourself in court. It has weighed on our minds, I mean after all in America you can sue anyone over just about anything and if they can trace it back to your studio, a lawsuit could ensue. Better to be safe than sorry when it comes to following the rules and guidelines put out by your state on reopening, as well as documenting how you are protecting yourself and your clients. What should you be documenting? Does having a client sign a waiver mean that they can't hold you liable in court if they contract the virus from your studio? Will your liability insurance protect you if you get sued? Are there any laws put in place by the government to protect businesses from being sued over Rona? Well, we are not lawyers by any means but we did research the shit out of those questions and we're sharing everything we've found on today's episode.

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In this episode, I (Kayla) share 10 ways I've prepared for reopening my business when allowed. I have combined the state regulations with my own salon standards to uphold the luxury service I provide while keeping my clients and myself safe and healthy. I share products I've purchased, policies, procedures and how I preparing to welcome my clients back without discounting my services.

I have attached all the links/resources below that I mention in the episode.

Hope you find this helpful and insightful into your own business!

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We're back! We took a little two-week break and now we're back to discuss how we think the coronavirus (said in our best Cardie B voice) is going to cause a shift in education within the lash industry. Spoiler alert, we think there is a lot of positives (finally) to come out of this for our industry and we are excited to break it all down with you in this episode. Grab your headphones, get cozy, hit play and let's go!

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Good luck!

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Discounts, should you or shouldn't you offer one when you reopen? This is a very hot topic right now, one that a lot of artists seem to be struggling with. There is so much more to offering a discount, than just throwing up some random number off your full sets or services in general. How much money have you lost during the lockdown? How will it potentially effect your brand by offering a BIG discount or lowering your prices coming out of this? Will this put you further behind for the year? Do you maybe just have a bad relationship with money and assume that your clients are broke just because you might be? There is so much to cover here but we are breaking it all down, showing you which numbers to track so you can decide if you want to offer a discount, if you can afford to offer a discount and how much you can even afford to offer. We are giving you some creative ways to offer a discount if you decide to go that route and for those of you that don't want to, let's talk about how you can recoup some if not all of the money that you have you lost during lockdown, and how to find the motivation to do the things that you need to do in order for your business to succeed.

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If you got the go ahead to re-open your business tomorrow or next week, would you really be ready for what the "new normal" will look like? We are all tired of talking about coronavirus but navigating business through coronavirus is going to be a marathon you guys, not a sprint. Nobody knows what the "new normal" is going to look like but we can definitely guarantee that it doesn't look like it did before, at least not for a long time. Will the virus magically disappear when they lift the lockdown measures? Nope. We are going to have to learn how to live and work with this until a treatment or vaccine is created. On today's episode we are talking about thinking ahead - what precautions are you going to put in place to protect yourself and your clients? How will you handle notifying clientele if one of your clients contacts you to tell you that they have been diagnosed with COVID-19 and they we're just in your salon a day or two before. What happens if you get sick and have to shut down for weeks. Are you going to require that your clients where masks? Do you need to make some changes to your space in order to be able to disinfectant things you normally wouldn't, like where clients put their belongings or maybe a common seat that everyone sits in? What about removing things in your waiting area like magazines that can't be easily disinfected. All things that we don't want to think about BUT we have to be putting strategic plans in place NOW before we get the chance to take clients again. Also, letting your clients know what you are putting together to protect them and yourself, is going to be a huge piece in the success of your business and creating loyalty amongst your clientele.

Stay safe. Stay strong. Plan ahead.

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We're back and we're talking all about how you can serve yourself, your biz and your clients during this crazy time! Now is not the time to disappear. We know this shit is hard, confusing and overwhelming but you have to find ways to push through. Your client's are counting on you, your business is counting on you and you are counting on you! You can do this. We can do this.

Check out this link for a list of resources for you and your biz during this time:

https://pacifichr.com/covid-19bizresources

On today's episode, we compiled some words of advice and encouragement from Kourtney of Lash Essential, Jamie of Lashbase, Crystal of Rebel Lash and Beauty, Trina of Maven Artistry, as well as from Kayla and myself. We are thinking of all of you and we hope these recordings help you through this difficult time. Stay safe. Stay strong.

Thank you to our friends who took the time to provide advice and encouragement for our listeners. Please go follow them!

Jamie - Lash Base

Crystal - Rebel Lash and Beauty

Trina - Maven Artistry

Kourtney - Lash Essential

Your lash business has closed or you're wondering when you'll have to close and you can't stop thinking, "WTF do I do now?" First, take a deep breath and then if you need to, have a good cry. We know that this shit is scary. Validating your feelings and giving yourself time to process your feelings, is going to help you get into a better place to come up with a plan. You need to have a PLAN. If it hasn't happened to you yet, the shut down for your state is most likely coming and the reality is, we really don't know how long this is all going to last. Burying your head in the sand and hoping this is all going to go away anytime soon, is not going to help. So, let's talk about what will. On today's episode we are covering everything from your mental and physical health, to where to find resources to help you with your finances, food, and of course, what to do with your business. We are all in this together and we really hope this information helps.

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