Educated Artistry

Welcome to this weeks episode of Educated Artistry! Today I am joined by Mackenzie from Mack Lash Mob. Mackenzie is a lash artist, salon owner of Mack Lash and Brow Bar, trainer and business coach and we are going to talk about the HOLIDAY BURNOUT! I The holiday season tends to be the busiest time of year for beauty professionals and it's not too late to plan ahead! I wanted to bring Mackenzie on to share her experience and give you guidance on avoiding the burnout while still having a successful holiday season.

Follow MacKenzie on Instagram

https://www.instagram.com/macklashmob

Check out MacKenzies online courses

https://shop-lashmob.com/collections/training/products/coaching-call

A few weeks ago I did a poll on my Instagram where I asked lash artist how many income streams they had OUTSIDE of taking clients. The vast majority said zero. If we learned anything from 2020/2021 it's that having diverse income streams that don't require us to be there physically is so important.

In todays episode I'm sharing 5 extra income streams that lash artists can add to their business and the best part is they don't require much time on your part and are mostly passive.

Enjoy!

Follow on the gram

https://www.instagram.com/educatedartistry

In todays episode we are taking it back to the International Beauty Show in Las Vegas Nevada where I got to sit down with Helena Garrett. Helena is a lash artist, business coach and fellow podcaster (6 figure beauty boss)!

She shares her story on how she started as a lash artist to where she is now and the struggles along the way. Helena also talks about how the 2020 shutdowns actually gave her the push to focus in other areas in her business. I know you are going to enjoy getting to know Helena as much as I did!

Enjoy!

To follow Helena https://www.instagram.com/helenameansbusiness

Did Instagram and Facebooks outage give you a mini panic attack because your business relies on marketing on social media platforms? Maybe this is the only place you contact your clients or how you've built your business?

Maybe yesterday lite a flame under your bum to try other forms of marketing that are more secure. This may be a tough pill to swallow but we don't own our Instagram followers and we shouldn't be putting all our eggs in one basket when it comes to marketing.

In todays episode we are going to be chatting about why email marketing can be more beneficial for your business even when IG and Facebook aren't having an outage. I also will share some tips on howe you can start building and growing your email list TODAY!

Try Flodesk free for 30 days and receive 50% off a month

https://flodesk.com/c/KKARTISTRY

In todays episode I'm sharing the reasons why you should attend The Lash Conference this year in Pasadena, California November 6-8th 2021.

You may have seen The Lash Conference posts floating around or heard people talking about it but are still on the fence whether or not it's worth investing in. I'm hear to tell how and why this conference is going to up your business game and you will leave with more knowledge and connections in 3 days than you can imagine.

It's not too late to sign up and the longer you wait the more the ticket prices increase! Listen along as I share my experience form the 2019 conference and what I am looking forward to for the 2021 conference.

For tickets and details on The Lash Conference visit www.thelashconference.com

Use code: ESSENTIAL for $100 off your ticket!

In todays episode we are throwing it back to a live recording done at the International Beauty Show In Las Vegas Nevada in June. I chatted with Kate from Kate.asoflate and Carlee from Lash Reality about the shortage lash artists and suppliers have been seeing with Pre Made Fans. They both share insight on the pre made fan future and what we can expect as lash artists. We also discussed how 2020 pivoted their businesses in ways they didn't expect to pivot before the pandemic.

I hope you enjoy this conversation as much as I did!

To learn more and follow Kate and Carlee check out their Instagrams for all the goods!

https://www.instagram.com/kate.asoflate

https://www.instagram.com/lashreality

Live from the International Beauty Show in Vegas I got to chat with Crystal O'Reilly about her experience with signing a commercial lease and building it out to become the beautiful skin and wellness center of her dreams! She shares the raw truth about what to expect, what she has learned and some tips for you if you are thinking of opening a salon for multiple service providers.

Crystal is a Licensed Esthetician in Vancouver Washington who has a true passion for skin and providing a beautiful location and community for other estheticians to grow their careers.

Follow Crystal at

www.instagram.com/crystal.esthetics

Follow SELFish Skin and Wellness Center for updates at

www.instagram.com/selfish.skinandwellness

Kayla Joy from Vaude Lashes and myself are back at it again for another episode on Venmo!

With the new policy changes taking pace July 20th 2021 where Venmo will now be charging a business transaction fee for goods and services we saw A LOT of posts going around telling small business owners how to "cheat the system". Those are my words not theirs... Kayla and I talk about the pros and cons about this and share our thoughts on these viral posts.

I suggest you go back and listen too episode 37 if you haven't already where we start the Venmo conversation.

We are not affiliated or work with Venmo. All information provided about Venmo and it's services can be found on www.venmo.com

Follow Kayla Joy at https://www.intsgram.com/vaudelashes

Follow your host, Kayla Hertz at https://www.instagram.com/ducatedartistry

Feeling physically or mentally burnt out in your lash career? Maybe both? Want to learn the signs to avoid a burnout? Are you unsure how to get out of it?

In todays episode we are going to chat about 3 signs of a lash burnout and how to identify them and the action steps to take to get out of it and stay out of it!

Follow on Instagram! https://www.instagram.com/educatedartistry

Todays episode going to be a little different then the usual. I'm not interviewing anyone or dropping some educational knowledge on you. I'm giving you a vulnerable peek into my story this past year and why the podcast episodes have not been as consistent and the plan for the future. This episode is RAW and minimally edited so please forgive the background noise.

Trigger warning : I talk about grief and losing a loved one to cancer and my mental health along the way.