Educated Artistry

Has anyone ever told you the lash industry is too saturated? Maybe you're guilty of telling yourself this and that mindset has held you back from raising your prices, enforcing your policies or even getting started in the lash industry. This is the biggest lie you are telling yourself. My goal is for you to step away from today's episode believing in abundance and have the mindset that no matter how "Saturated" you can have a full clientele at your goal pricing, policies and business hours. I am talking to every single one of you. It is 100% possible.

Tune in for a mindset shift and some abundance mindset practice!

Lash Essential Branding like a Boss

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Save 10% on your Lash Reality Order using code: KKARTISTRY

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You had questions and I'm bringing the answers!

Join me in todays episode where I answered questions you guys asked on Tik Tok and Instagram!

Submit your question to be featuered on the next Q+A episode by emailing me [email protected]

Lets connect!

https://www.instagram.com/educatedartistrypodcast

Welcome to this week's episode of Educated Artistry! Do you want to create a one of a kind experience for your clients? Are you looking for unique ways to make your customers experience stand out? If you've been around here for awhile or you follow me on Instagram you've heard me talk about how important customer experience is to keep a loyal, ride or die clientele! Being dependable by being ready on time, not canceling or rescheduling your clients apts last minute, ensuring they are comfortable while laying on the bed, how you communicate with them and creating a one of a kind experience will keep them coming back. In todays episode I'm sharing how you can make your business more luxury and elevate your customers experience for $100! Yep, you read that right $100 TOTAL! Check out my Amazon Shop for items I speak about in the episode https://kkartistry.com/amazon-shop Enter Lash Realitys The Alice Challenge for a chance to won a $500 gift card to Lash Reality here: https://instagram.com.lashreality Lash Reality: Get 10% off your order using code KKARTISTRY at checkout

Welcome to this week's episode of Educated Artistry! Today I have a special guest that has actually made a quick appearance on the podcast before during The Lash Conference episode where we actually talked about how one of her goals was to start her own podcast and here we are doing a two part episode! I want to welcome Wednesday Wood, owner of Wicked Esthetics and host of The Wicked Lash Podcast. In today's episode we are going to be diving into the difference between commission and booth renting. We are going to break down the pros and cons of each of these from the service provider perspective and the salon owners perspective so no matter which side you are on, this episode is for you! Wednesday and I also share our experiences from being w2 employees to booth renters in a salon to salon suites then to salon owners with commissioned and booth renters.

Make sure when you are done with this episode you head over to The Wicked Lash Podcast to listen to Part 2.

https://podcasts.apple.com/us/podcast/the-wicked-lash-podcast/id1608064138

Follow Wednesday and learn more

instagram.com/wednesdaythelasher instagram.com/lashbashtx Get 10% off your Lash Reality Order with code: KKARTISTRY www.lashreality.com

Welcome to today's episode of Educated Artistry! Today I am joined by Reonna Green of She Trademarks. Reonna is a hairstylist turned Attorney that knows the beauty industry inside and out along with the niche specific legal stuff you need to protect your business. She has devoted her career to helping ambitious beauty preneurs secure their bag and set their businesses up in style. She covers Trademarking, Custom Contracts + Templates, 1 on 1 coaching and has her Beauty Boss Legal Bootcamp.

In today's episode we are going to cover how to legally protect your beauty business with an LLC, Contracts and Trademarking. We are also going to hear about Reonna's new program launching soon! You are not going to want to miss out on this one.

DISCOUNT CODE:

use code EAPODCAST for 15% off Reonnas contracts

www.shetrsdemarks.com

https://www.instagram.com/shetrademarks

When you started your business did you have weekends available because you felt that those would be the best days to build a clientele? That weekends were a must to work when starting out? Did you feel pressured to come in all hours of the day and days of the week to accommodate clients? Are you ready to make a schedule change and start taking the weekends off? I'm going to refer to weekends in this episode but this is really for any type of schedule changes you wish to make. Whether that's not working past 5pm anymore or not coming in until 10am. In today's episode we are going to cover how to tell your clients you're no longer working your current hours and your schedule is changing.

Links:

Lash Essential Training:

https://www.lashessential.com/lash-training

Use code EDUCATEDARTISTRY for $100 off

The Pricing Hourly + with Intention Course

https://kkartistry.teachable.com/p/pricing-hourly

Welcome to this week's episode of Educated Artistry. I want to give a warm welcome back to the show Kourtnie, the owner of Lash Essential. She joined me on the podcast before on episode 38 where we talked about planning, prepping and executing a content shoot for your lash business. Today we are here to talk about the evolution of lash training, our predictions on the future of training and the revamped and brand new Lash Essential training to come!

Use code: EDUCATEDARTISTRY

for $100 off your lash training in 2022 www.lashessential.com

Welcome to this week's episode of Educated Artistry! Today I'm joined by Mikaela of Revive Lash Co. Mikaela has been in the beauty industry for 12 years and lashing for 10 of those years! She has been a salon manager, hourly employee, commissioned based employee and independent contractor, booth rented and finally a studio owner. Her passion is helping her clients receive proper lash education and lash sets that they can wear forever with no damage. Along with serving her clients she loves helping other lash artists achieve their business and financial goals while doing something they are so passionate about! Business is often overlooked when entering the beauty industry because the skills in the service we offer are the meat and potatoes of what we do. However, Mikaela believes without proper business practices, your success will plateau. The Business Behind Your Passion Course was designed to help new and established beauty professionals understand the business side of things and get them to a place within their business where they feel confident and ready for the growth and success they desire. We cover:

• The importance of having an attorney overlook any contracts you are asked to sign
• 3 common mistakes beauty business owners make when setting up their business
• The Business Behind Your Passion Course - What inspired Mikaela to create it for beauty business owners and what it covered in the course

Discount code: ARTISTRY for 10% off The Business Behind your Passion Course

https://revive-lash-co-academy.teachable.com/p/the-business-behind-your-passion?mc_cid=9fa0ef2df7&mc_eid=UNIQID

www.revivelashco.com

Welcome to this week's episode of Educated Artistry! When you decided to become a lash artist were you so lost on what to do, how to do it and what running a lash business actually looked like? Maybe you're now an established artist and you get messages from people asking "I want to do lashes but how do i get started?" This episode is going to be full of my tips and advice for someone wanting to start a lash business, thinking about going to beauty school or maybe you took a course but you're not sure what to expect and prepare for when it comes to setting up your business correctly, how to find a trainer, how to decide if you want to be a booth renter, w2 employee or open a salon. Even if you are an established lash artist listening right now, stick around, there may be a few tips in here for you or when you get those DMs (I know you do) of someone asking I wanna do lashes but I have no idea where to start… Instead of you writing paragraphs you can just send them this episode link and hopefully I can cover all the bases! This episode also includes a download that has a list of products and supplies you need for your lash business and some of my favorite finds. Make sure you check out the show notes to download this resource. You can also find many of these items on my website www.kkartistry.com under KK Artistryd favorites in my Amazon shop. I will also have that lined in the show notes

Free Download!

https://kkartistry.com/educatedartistry

Amazon Shop

https://kkartistry.com/amazon-shop

Pricing Hourly + with Intention Course

https://kkartistry.teachable.com

Use code KK10 for $10 off

In todays episode I have April Meese of the Beauty Marketing Simplfied Podcast on to talk about the power of video in your beauty business. We specifically talk about long form videos such as Youtube, IG Lives, IGTV and Podcasts. April shares how to combat the fear that comes with showing up on video to your audience, how to build authority and trust with your audience through video and how to repurpose your long form videos into short form.

Make sure you head over to Aprils Podcast for part 2 where we talk about the power of short form videos like Reels and Tik Tok.

https://www.instagram.com/aprilmeeseinc/ https://www.aprilmeese.com/client-attraction-formula https://podcasts.apple.com/us/podcast/beauty-marketing-simplified-podcast/id1477582177