Educated Artistry

This weeks episode we are joined by Mark Keysor of @beautybrandlaunchpad to chat all about launching your online course!

Do you have that course idea but fear is holding you back?

Do you want to learn launch strategies and how to sell out your course?

Do you currently have a course but you feel like you need to restructure and relaunch?

Mark answers all the questions today and shares his story on what started Beauty Brand Launch Pad, How creating and selling an online course changed his life and how you can make this happen for yourself.

We are also going to be talking about the FREE 3 day virtual workshop to help you in creating your 6 figure online beauty course starting August 4th! I included the link to sign up for that in the ahow notes of the episode and i guarantee you guys are going to want to sign up if building an online course has been something you've wanted jump on

https://www.beautybrandlaunchpad.com/live-event-ig

Follow Mark on Instagram:

https://www.instagram.com/beautybrandlaunchpad

Grab those headphones and let us know you're listening today!

Love this podcast and want more exclusive and bonus content? Join us on Patreon!

https://www.patreon.com/educatedartistry

Today we are welcoming Roxie Reese back to the podcast. She is a passionate entrepreneur from Dallas, she founded DLU in 2020 after being in the lash industry for over 4 years. She fell in love with how the lash industry inspired her to build a business that could impact people like herself. Roxies mission at DLU is to create the highest quality online education experience for students and really expose the limitless potential in this industry. She is a proud mother, fashion enthusiast, and advocate for women of color! Today we are going to dive in with Roxie on her inspiration and drive for opening her own lash extension school,how things have been going since we last had her on the show, the difference between being a certified or licensed lash artist and some amazing inspiration on the potential you have as a lash artist. I want to start by catching up on how things have been going since you were last on the podcast in 2020 when you were just opening DLU.

About DLU

DLU is a cosmetology school that specializes in the eyelash extension specialty license in Texas. This license allows you to do lash extension legally and is only valid in Texas and can not be transferred to another state. Our 12 or 6 week online program allows you to obtain your license from the comfort of your home. Without having to rearrange your work schedule or put your kids up. We serve single mothers, nurses, high school graduates and established lash tech who are looking to take their lash business to the next level.

You can more about DLU on our website www.dfwlashuniversity.com

Follow us on instagram and facebook @DFWlashuniversity

If you are interested in learning more about our online learning experience check out our sample class room here

https://dfw-lash-university.thinkific.com/courses/sample-course

Our program is not eligible for financial aid however we do offer payment plans and pay in full discounts.

Ready to enroll?

First step: Complete our mini application

https://www.dfwlashuniversity.com/apply-now-minor

You can also schedule an admissions call with us here so we can walk you through the process.

https://app.acuityscheduling.com/schedule.php?owner=20112102

**Disclaimer: The Texas lash LICENSE is a state-regulated, cosmetology license. In Texas, a LASH EXTENSION SPECIALTY LICENSE is required to perform lash extensions, a CERTIFICATION does not hold legal credit in Texas.

(Esthetician/Cosmetology licenses permit lash extension application)

Our program is a 320-hour LICENSE program that prepares you for the Texas state board exams.

Welcome to this week's episode of Educated Artistry! Have you ever asked yourself whether you should offer free or discounted sets when building your clientele? Creating an offer to get clients on your lash bed, which should it be? Discounted can be appealing, right? At least you're making some income but you may feel like you're undervaluing yourself. You may start feeling like you're only getting clients who are price shopping. Free sounds scary AF. No income while spending hours on a set and they may not even end up being a returning client and you did all that work what feels like for nothing. So… what's the best road to take? What if I told you that if structured right, you can actually leverage free sets to your advantage and help you build your books with your ideal clients that will come in at your full rate? Would you call me crazy? 🤪 Grab your headphones and let me change your mind about offering FREE sets instead of constantly discounting your services! Become a Patreon Member: https://www.patreon.com/educatedartistry?fan_landing=true Follow Educated Artistry on Instagram: https://www.instagram.com/educatedartistrypodcast.com Join the waitlist for the Pricing Hourly + with Intention Course: https://kkartistry.com/courses

Welcome to this weeks episode!

Have you ever been curious on using more eco friendly lash products?

Want to learn some tips on creaitng a more eco friendly soace in your salon?

Jena Cash the owner of Soco Lashes grew up her small little beach town of Sonoma County, Ca. As a child, she was surrounded by nature and animals, and was always drawn to helping all if the little creatures of our planet for as long as she can remember. Today, she's able to bring her passion to fruition by creating the world's first eco-friendly Lash Extension Company.

Today we are going to chat with Jena about the environmental impact lashes have, what actually can be recycled, how to be more eco friendly in your lash salon and some innovative products Soco Lashes has for lash artists

Discount code: SOCO20 for 20% off your order

Top sellers of SoCo:

04 Unicorn Lashes

https://socolashes.com/products/megavolume-0-04-single-length-tray

.03 Lashes

https://socolashes.com/products/copy-of-megavolume-0-03-mix-tray

Stay A While Magic Adhesive

STAY A WHILE ADHESIVE — SoCo Lashes

SOCO Sealer

Lash Sealer Tincture (also referred to as bonder) — SoCo Lashes

SOCO Primer

Lash Primer Tincture — SoCo Lashes

Shampoo Bar

https://socolashes.com/products/lash-shampoo-bar

Inspo Podcast with Jena

https://podcasts.apple.com/us/podcast/inspo-podcast-lashes-life-business/id1511087258

SOCO on YouTube

https://youtube.com/channel/UCYUl67uMsTSH_MDEVf0NNzw

Welcome to this weeks episode!

Ashley is a Licensed esthetician, Training Academy and Beauty Supply Store owner. Her mission is to help minority entrepreneurs create their own legacies regardless of their limiting beliefs surrounding their background. In today's episode we are going to dive in with the QUEEN of having uncomfortable client conversations. We've all been there… that client that always shows up late and complains their lashes aren't full enough. The one who never seems to respect your policies or the one you are so ready to fire but you are terrified to do so.

Ashley shares:

- Her story on her first client break up and how she handled it

- Why it's so hard for us to have these conversations and how to combat that

- How we can practice and become confident having uncomfortable conversations

- Examples and how you can respond to common uncomfy conversations that may come up

Discount Code:

https://www.beautylisciouslashes.com/discount/KAYLA15

Learn more about Beautyliscious:

https://www.beautylisciouslashes.com

Pricing Course Waitlist

https://kkartistry.com/courses

Lash Essential Training:

https://www.lashessential.com

This week we are welcoming Michelle Smith the owner of Imperfection Is Beauty! Today we are chatting about Pre Made Fans and Moving hr business from Oregon to Arizona. She has a deep passion for premade fans and they are what kept her from giving up on lashes all together.

We cover:

• Her inspiration for starting a premade line in 2020
• The backlash she got from the industry and artists
• We debunk some myths about premades
• The importance of education around Premades

Then we dive into her decision to move states and the hurdles she has experienced as well as her plan for the new adventure!

Discount code: educatedartistry

Link to Premade workshop $100 off

https://imperfection-is-beauty-lashes.myshopify.com/collections/online-workshop

Link to Premade lashes BOGO FREE

https://imperfection-is-beauty-lashes.myshopify.com/collections/mega-premade-lashes/products/0-03-14d-mixed-tray

Welcome to this week's episode of Educated Artistry! If you are a lash artist I can confidently say at one point of your career you have probably struggled with lash retention. Maybe you're struggling currently. I have been there and so has my guest. Today I am joined by Emily of @lashed_withemily and she is a retention expert. She wasn't always a retention pro but over the last 2 years she built a happier higher paying client base with longer lasting retention, and now helps other lash artists do the same. I actually connected with Emily on Tik Tok first and could see her passion for educating other lash artists and improving their retention skills so I invited her to come on and talk about all things retention. Today we are going to talk about our tips for good lash retention and how retention can make or break your lash business.

Lash mentoring

https://docs.google.com/forms/d/1UQe_Rt0a7uYoWDAUmqCB1M7DkXgb0pHNpSn0xDvRQBE/viewform?edit_requested=true

Retention fix wait list - online retention course

https://fantastic-speaker-9422.ck.page/aa542efcb9

Follow Emily on Tiktok

https://vm.tiktok.com/ZMLngfUqC/

Follow Emily on Instagram

https://www.instagram.com/lashed_withemily/saved/

Do you ever feel overwhelmed trying to balance out all the life and business responsibilities? Are you wanting tangible actions on how to build confidence in yourself and business? Ready to take some action steps when imposter syndrome and self doubt sneak up on you?

Alexis Greco is an Army wife of 11 years, and a homeschool mom to four children ages 8 and under. She spent 15 years in Network Marketing, reaching the top 1% of her company. She is a global coach, having taught over 1,000 female entrepreneurs in the US, Canada, Australia, & Europe how to use systems to create the thriving home and business of their dreams…a life in rhythm. She believes that you can be successful at home AND in your business, not one or the other. In today's episode we are going to be talking about building rhythm and confidence in your business and personal life. If you're listening today and you find yourself feeling overwhelmed by juggling the personal and business tasks that come with being an entrepreneur, maybe you feel like you can never caught up on your to do list or you're ready to build systems that support your personal and business life you are going to want to tune into this episode. Let's dive in.

Free Quiz! https://mailchi.mp/f7dcefe11daa/eaq

Follow Alexis on IG https://www.instagram.com/alexisgreco

Welcome to this week's episode of Educated Artistry! I have a special surprise guest for you all today… If you have been a listener since the beginning or maybe you just found the podcast and have listened to the earlier episodes you know this podcast started with two hosts and in 2020 she decided to leave the beauty industry altogether.

Taylor Wick, the former Co host of Educated Artistry is back for an episode to chat about her time in the beauty industry, her decision to leave the industry and what she is up to now! If you have listened to the earlier episodes with Taylor you know she is all about being transparent and real with you all and I expect nothing less from today's episode.

Follow along Taylors journey

https://www.instagram.com/slowly.grown

Follow Educated Artistry

https://www.instagram.com/educatedartistry

Welcome to this week's episode of Educated Artistry and I want to welcome back our guest today Carol Jaame, she was previously known as Lash Chance Artistry but has rebranded since our episode together. She is a lash artist, online course creator, business coach and educator who was on episode 52 where we talked about the behind the scenes of running a lash business and money mindset.

She had the TOP DOWNLOADED EPISODE of 2021 and even got a little trophy to celebrate! If you haven't caught that episode yet please go take a listen. I knew I had to bring her back on because one I just love chatting with her and her knowledge and perspective. Today however we are getting a little spicy with our topic of discussion… This episode is going to be a little different as we invite you to look past the surface level of the lash industry and get deeper. We are talking about Toxic Positivity, Women empowerment facade, Taking responsibility, saying no and Understanding your boundaries.

We really dive into a lot of topics that people usually won't talk about truthfully. What is it? How is it harmful? What does this have to do with the lash industry? Isn't positivity always a good thing? Let's dive in

https://www.instagram.com/thecaroljaame