
Sign up to save your podcasts
Or


Have you ever wondered why clear communication is essential for your book marketing success?
This week's guest expert is Ben Guttmann, a renowned marketing and communications guru and author of "Simply Put: Why Clear Messages Win and How to Design Them." With his deep experience, Ben helps you simplify your messaging so you can better connect with your audience.
Learn the core principles of successful book marketing, from simplicity to clear communication. Discover how fluency and empathetic communication can transform your book's reach.
Key Takeaways:
🔹 Power of Simplicity: Clear messages resonate and improve communication.
🔹 Beneficial Messaging: Focus on benefits to meet audience needs.
🔹 Empathetic Communication: Speak your audience's language emotionally and intellectually.
🔹 Removing Complexity: Minimize friction for better message fluency.
🔹 Practical Tools: Actionable tips to simplify and strengthen communication.
Tune in to master clear communication to level up your book marketing strategy. Learn from the best!
*************************************************************************
From Idea to Impact: Your Book Proposal & Marketing Map
Turn your book idea into a market-ready plan! In this live working session, you’ll shape your proposal, define your audience, and build a marketing map that drives real results.
Learn how a strong proposal sharpens your message, proves demand, and connects your book to your business goals—whether you self-publish, go hybrid, or land a traditional deal.
Walk away with a clear blueprint, next steps, and confidence to move from idea to impact.
📅 Nov 19 | 1–3 PM ET
🎙️ With Cathy Fyock, Allie Pleiter & Susan Friedmann
Register here
By Susan Friedmann5
7575 ratings
Have you ever wondered why clear communication is essential for your book marketing success?
This week's guest expert is Ben Guttmann, a renowned marketing and communications guru and author of "Simply Put: Why Clear Messages Win and How to Design Them." With his deep experience, Ben helps you simplify your messaging so you can better connect with your audience.
Learn the core principles of successful book marketing, from simplicity to clear communication. Discover how fluency and empathetic communication can transform your book's reach.
Key Takeaways:
🔹 Power of Simplicity: Clear messages resonate and improve communication.
🔹 Beneficial Messaging: Focus on benefits to meet audience needs.
🔹 Empathetic Communication: Speak your audience's language emotionally and intellectually.
🔹 Removing Complexity: Minimize friction for better message fluency.
🔹 Practical Tools: Actionable tips to simplify and strengthen communication.
Tune in to master clear communication to level up your book marketing strategy. Learn from the best!
*************************************************************************
From Idea to Impact: Your Book Proposal & Marketing Map
Turn your book idea into a market-ready plan! In this live working session, you’ll shape your proposal, define your audience, and build a marketing map that drives real results.
Learn how a strong proposal sharpens your message, proves demand, and connects your book to your business goals—whether you self-publish, go hybrid, or land a traditional deal.
Walk away with a clear blueprint, next steps, and confidence to move from idea to impact.
📅 Nov 19 | 1–3 PM ET
🎙️ With Cathy Fyock, Allie Pleiter & Susan Friedmann
Register here

313 Listeners

624 Listeners

21,199 Listeners

321 Listeners

38 Listeners

58 Listeners

126 Listeners

3 Listeners

45 Listeners

15 Listeners

9 Listeners

72 Listeners

7,292 Listeners

87 Listeners

102 Listeners

44 Listeners

34 Listeners

37 Listeners

25 Listeners

23 Listeners

227 Listeners

26,654 Listeners