egta's Expert Series

What does a hybrid approach to measurement look like in the streaming audio world? What are the benefits and challenges of combining panels and logs in this evolving landscape? What about podcast and on-demand audio measurement? How will the new approaches, methodologies and technologies impact the audio monetisation business?

During the latest episode of egta's Expert Series, we dive into these questions, and more. Our host, Ania Lara, was delighted to welcome Daryl Battaglia, Senior Vice President Measurement at Triton Digital, to discuss the latest insights on hybrid audio measurement.

What are some of the most exciting opportunities for TV companies and advertisers in the CTV space now? What are the main obstacles to overcome for CTV advertising and analytics to really take off in the future? Which KPIs are most in demand by advertisers?

During the latest episode of egta's Expert Series, we dive into these topics, and more. Our host, Anders Rune, was delighted to welcome Charles Manning, Chief Executive Officer of mobile & CTV app analytics company Kochava, to discuss the latest insights on attribution in the CTV space.

Why should broadcasters embrace podcasting? Can the podcasting space help marketers with their branding campaigns? How should content creators approach YouTube be as a platform for the consumption and the discovery of podcasts?

In the latest episode of egta's Expert Series, we dive into these topics and more. Our host, Katerina Borovska, was delighted to welcome Bryan Barletta, Partner at Sounds Profitable, to discuss the latest insights on how to drive podcast growth.

Are you curious about the performance of Netflix's ad-supported tier nine months post-launch, how content strategies of Disney and Netflix compare, and how international approaches differ from local streaming strategies, such as those employed by UK's ITVX?

In the latest episode of egta's Expert Series, we dive into these topics and more. Our host, Anne-Laure Dreyfus, was delighted to welcome Matt Ross, Managing Director at the technology and insights company Digital i, to discuss the latest insights in streaming, content strategies and what's next in the world of VOD.

Join egta Director General Katty Roberfroid in conversation with Taide Guajardo, Chief Brand Officer/Senior Vice President Brand Europe at P&G, as they discuss the company's pioneering efforts in making all of their advertising messaging accessible by 2025.

Taide shares P&G's journey towards more inclusive communication, the obstacles they faced along the way, and how they plan to collaborate with industry partners to encourage other advertisers to follow suit. Tune in to learn more about P&G's approach to making advertising more accessible.

In this episode of the Expert Series, we delve into the topic of accessibility in TV advertising with David Padmore, Director of Accessibility, and Chris Goldson, Director of Commercial Marketing and Pitch Development at ITV.

While ITV has made strides in promoting inclusivity in TV programming, there are still challenges to be addressed in making TV commercial breaks more accessible. David and Chris discuss the importance of greater accessibility, access services for linear and streaming, and ITV's collaborative efforts with the industry to advance accessible TV advertising. Tune in to discover how we can make TV advertising more inclusive and accessible for all.

How do we create more inclusive and accessible TV and video advertising? In this episode of egta's Expert Series, Josh Loebner, Global Head of Inclusive Design at Wunderman Thompson, shares his expert insights on making advertising and marketing more accessible and inclusive. With over 20 years of experience in the industry and a PhD in advertising and disability, Josh discusses what successful accessibility looks like in advertising and explains how Wunderman Thompson approaches inclusive design.

Are you looking for expert insights on the future of the media and advertising industry? Look no further than our latest Expert series interview featuring media analyst Brian Wieser (Principal, Madison and Wall).

Join our host Katty Roberfroid (Director General, egta) as we explore pressing topics such as the battle between linear and streaming platforms, the audio revolution, and the impact of trending technology like AI and the Metaverse. Brian also weighs in on the importance of content and distribution, and the balance between good governance, profit, and growth.

For more insights from Madison and Wall, subscribe here to their newsletter.

How widespread is ad fraud? What are the dangers of tracking in digital advertising? What can the industry do to mitigate these risks? How can regulators and policymakers address this issue?

We discussed the state of digital advertising with Ad Contrarian Bob Hoffman, advertising expert and author, in this episode of egta’s Expert Series.

What is the current state of the Global Streaming Wars? Who are the likely winners and, alternatively, losers of this battle, and why are the media and tech companies competing so ferociously to gain market share on the streaming market? Furthermore, what can history and World War I teach us about how it will all play out in the near future?

We discussed the Global Streaming Wars with the renowned media, tech & finance analyst Ian Whittaker (Founder and Managing Director, Liberty Sky Advisors) in this episode of egta’s Expert Series.