egta's Expert Series

How can brands and broadcasters create better consumer experiences and focus on consumer centricity? What are the the upcoming challenges for our industry with regards to evolving technology, measurement and consumer interaction?

These are just some of the topics touched upon in this edition of egta's Expert Series where we welcomed Ben Jankowski (Founder and CEO, Modern Media Solutions) to our virtual stage, who brings over 40 years of experience as an agency and brand expert at Mastercard, OMD and more.

What are the key implications of changing media habits for sales houses and how can they react to trends of hybrid media consumption, new shopping services, screen-free media and increasing willingness of consumers to pay for media subscriptions?

These are just some of the topics touched upon in this edition of egta's Expert Series where we welcomed Dan Calladine, Head of Media Futures at Carat Global Management. 

We asked Dan to take us through some of the trends for 2022 that are of special interest to egta members - following the publication of dentsu’s yearly Media Trends Report – diving into what lies ahead, how media usage is shifting and what it means for brands, marketers and media companies.

Which key projects have kept Kantar busy this year and what are the key focus areas in 2022?

These are just some of the topics touched upon in this edition of egta's Expert Series where we welcomed Bas de Vos (Senior Director, Product (Audience), Media at Kantar) to the virtual stage for a discussion on the present and future of audience measurement according to Kantar.

Hear about Kantar’s vision for audience measurement and how the company applies its solutions worldwide, from Chile, Turkey and Canada to BARB and Project Origin in the UK. 

What are the benefits of an advanced cross-industry OTT measurement? Are broadcasters ready to collaborate and share their data? What are the barriers and what can we learn from a successful case of broadcaster collaboration in Japan?

These are just some of the topics touched upon in the latest edition of egta's Expert Series where we welcomed Aki Tsuchiya, Founder of Streamhub for an in-depth discussion on the harmonisation of OTT measurement with insights from Japan and an action plan for Europe.

What are the opportunities for TV companies when it comes to cross-media measurement and attribution? Is Europe ready for convergent TV and if not, what is holding it back? What do advertisers and broadcasters have to gain from working with TVSquared?

These are just some of the topics touched upon in the latest edition of egta's Expert Series where we welcomed Jo Kinsella (President TVSquared) to the virtual stage for an in-depth discussion on measurement & TV attribution in the age of convergent TV.

How will innovation in audience measurement support the evolution of media currencies over the next years? What are the main success factors for data integration?

These are just some of the topics touched upon in the latest edition of egta's Expert Series where we welcomed Roland Abold (Vice-President Sales and Commercial Excellence at GfK) and Timo Thomsen (Vice-President Strategy, Product & Innovation at GfK) to the virtual stage for an in-depth discussion on video audience measurement.

Why is data integration so important for cross-media audience measurement? What are the main success factors for data integration? 

These are just some of the topics touched upon in the latest edition of egta's Expert Series where we welcomed Roland Abold (Vice-President Sales and Commercial Excellence at GfK) and Timo Thomsen (Vice-President Strategy, Product & Innovation at GfK) to the virtual stage for an in-depth discussion on audience measurement.