egta's Expert Series

What will happen in the worlds of media, tech and advertising in 2023? Why is the CTV war so important, and who will come out on top? How will Spotify fare in the near future and what is the impact of an ad recession on the industry?

These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Evan Shapiro (CEO ESHAP & Adjunct Professor, NYU Stern & Fordham University) to our virtual stage.

How can you make radio easier to buy? What are the advantages of the automation solution launched in Switzerland by aprile consulting? What do companies need to get the ball rolling in automation?

These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Nico Aprile (Managing Director at aprile consulting) to our virtual stage.

What are Kantar’s current and future audience measurement projects? Which are the key themes in Kantar’s new Future Viewing Experience report - and how do these insights impact measurement strategy?

These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Bas de Vos (Senior Director, Product - Audience, Media at Kantar) to our virtual stage.

How do we define attention, and why is the industry focussing it this now? How does television drive attention? Is there a call-to-action for the European ad industry?

These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Pooja Midha (EVP, General Manager, Effectv) to the virtual stage.

Why do we need to consider attention? How should brands make use of attention, the world's most valuable resource? How has attention research evolved - and what is next?

These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Joe Marchese (General and Build Partner, Human Ventures) to the virtual stage.

What is the role of attention in media planning? What challenges does attention as a new KPI resolve, from an agency perspective? How does attention enrich the understanding of campaign success?

These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Nicolas Grand (SVP Transformation, Global Investment, Omnicom Media Group) to the virtual stage.

Why does the media industry have such a sustained interest in the topic of attention? How has attention research evolved? What is the mission of The Attention Council in all this?

These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Andy Brown (Chief Executive Officer, The Attention Council) to the virtual stage.

How will the ad market be impacted by the launch of Netflix’s ad-funded tier? Who are the likely subscribers – and what to think of the reported $65 CPM?

These are just some of the topics touched upon in this edition of egta's Expert Series where we welcomed Ampere Analysis’ Executive Director and Co-Founder Richard Broughton to the virtual stage.

Eager to dig deeper into the topic? Be sure to download Ampere Analysis' latest report on how Netflix's ad tier will impact revenue and growth here: https://lnkd.in/dZTsxkH

Who are the winners of the Streaming Wars? Will AVOD revenue cannibalise existing linear TV revenues? 

These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed media analyst Ian Whittaker (Founder, Liberty Sky Advisors) to the virtual stage.

What is the size of the addressable TV market? How are clients are approaching this ad format and what are their expectations? What steps are needed to scale up addressable among SME?

These are just some of the topics touched upon in this edition of egta's Expert Series where we welcomed Dr. Oliver Vesper (Co-CEO, MD Media & Operations, smartclip Europe) to the virtual stage for a discussion on growth opportunities for addressable TV.