Ted Price chats with Matt Firor, Founder and Studio Director at ZeniMax Online Studios and Game Director on The Elder Scrolls Online. Together they discuss how his team built and continues to expand on a giant online world; the balance between systems and hand created content; the importance of engagement metrics in order to maintain the health of the game; and the potential of online worlds in the future.  Prior to his work at ZeniMax Online Studios, Matt was a designer and producer on one of the most influential massively multiplayer online role-playing games in the genre, Dark Age of Camelot.